Tracy Clement Email & Phone Number

United States

As an Implementation Specialist, I lead our clients through a comprehensive discovery process to thoroughly assess their current situation, identify needs, and clarify an improved future state. From this, I work with cross-functional, multi-cultural, international teams to onboard customers and accounts meeting critical milestones and go-live dates.

Greater Atlanta Area

Drawing upon a robust career in advertising, marketing, PR, and corporate and executive communications, I create and manage turn-key campaigns for internal and external audiences. I have led and mentored diverse, cross-departmental, cross-functional and international teams of 15. While I work alongside C-suite executives—providing counsel on strategy, tactics and messaging—I am a hands-on leader who is knowledgeable and involved in all aspects of communications.Key Accomplishments:➤ Created a digital media, SEO plan and functional content calendar for a tech B2B resulting in 100% lift in UVPM, 400% growth in total traffic, a 75% rise in referring traffic and greatly reduced bounce rates. ➤ Developed integrated marketing communications campaigns to support multi-channel branding efforts for a high-tech, B2B startup. During this time, the company saw 484% revenue growth and a 1238% rise in contracts won.➤ Led a brand refreshment project with updated messaging, brand standards and a new marcom plan for a B2B that altered how all manufacturers in this industry promote their products. ➤ Transformed complex study data into easy-to-understand findings for 30 international reports. This included analyzing and aggregating data, identifying key findings and writing the reports.➤ Launched a change management and crisis communications plan for a global .org announcing acquisition, rebranding, reorganization, leadership change, relocation and layoffs in eight states.➤ Created and executed a proactive content calendar serving culturally diverse and independent operators in 22 nations and served in a project management role 20+ related subprojects.➤ Launched and manage a CRM and customer satisfaction program to anonymously measure and benchmark product quality, performance, and satisfaction.

Greater Atlanta Area

Served as account lead and primary client contact • Developed, executed, and supervised comprehensive PR and communications plans focused on: brand development, reputation protection, change management, and crisis communications • Counseled C-suite executives • Conducted spokesperson training • Managed budgets of $200k+Key Accomplishments:➤ Supervised corporate communications for more than 15 accounts.➤ Developed two MarCom Award-winning projects.➤ Created/executed RCC award-winning PR plan for a TV mini-series that became the second most-watched broadcast of that day/time slot. ➤ Crafted local, regional, and national media relations plans to launch a national franchise program, which generated print and broadcast coverage. This also resulted in leads from potential franchisees.

Greater Atlanta Area

Managed and prioritized as many as 40 simultaneous communications projects per week that connected with 5,000+ weekly visitors • Ensured projects met budget, timeline, and branding requirements • Wrote, edited, and designed materials • Counseled leadership on communication strategies and tactics Key Accomplishments: ➤ Created and implemented a change-management project across 13 departments to streamline workflows, reduce budgets, and protect the brand.➤ Educated staff and volunteers on corporate communication guidelines.

Greater Atlanta Area

Directed marcom efforts for the (then) world's largest independently owned diagnostic imaging company • Spearheaded the creation of corporate, regional, and local marketing communications materials Key Accomplishments: ➤ Launched a marcom development process to better serve 61 imaging centers in the U.S. and U.K.➤ Developed a scalable and customizable direct mail effort resulting in a 30% lift in physician referrals.

Greater Atlanta Area

Responsible for developing an emerging client/agency relationship, onboarding/mentoring new team members Key Accomplishments: ➤ Leveraged previous experience at McCann-Erickson/Coca-Cola to launch a program serving the needs of BellSouth’s (now AT&T) eight "State Supplemental Advertising" regions (18 key contacts).➤ Managed the creation of a “Catastrophic Weather” print campaign with scalable, customizable ads. Also created a plan allowing regional contacts to request and access weather materials remotely.

Greater Atlanta Area

Managed the day-to-day relationship between agency and clientKey Accomplishments: ► Managed advertising needs for Coca-Cola’s local bottlers in all 50 states.► Managed an ad campaign celebrating the 50th anniversary of C.A.R.E.