Tracy Clouser Email and Phone Number

Lead marketing and communications strategies and campaigns for the brand new Florida Hospital Wesley Chapel and Health & Wellness Center including all service lines. The hospital is a state of the art facility with expert staff and physicians providing high quality, compassionate care.

Served in a variety of leadership and committee positions including multiple years on the board of directors.

Easter Seals provides exceptional services to ensure that all people with disabilities or special needs and their families have equal opportunities to live, learn, work and play in their communities.As Vice President of Development, I was responsible for strategic marketing, communications and fundraising campaigns in the Tampa Bay area for this health and human services organization.

Responsible for all methods of public and media relations to position the Tampa Bay chapter of the AMA and its events and initiatives to each of our defined our publics - our membership (current and potential), strategic partners and the community as a whole.

Board member for volunteer organization providing youth sports programs. Served on the executive board and helped with marketing and communications.

Senior marketing, communications and fund raising executive for start-up children’s museum. Led fund raising efforts in $21 million capital campaign. Increased revenue and attendance at annual special event. Planned successful upscale fundraising event at private estate. Worked with Board of Directors to plan and implement fund raising and marketing initiatives.

• Led hospitals’ first ever branding and strategic marketing campaign from research through execution including internal rollout to 6,500 employees (in 22 locations in 3 countries) and 400,000 Shriners’ fraternity members. Campaign encompassed print, television, and outdoor advertising, web content, and marketing activities to raise brand awareness and increase customers.• Planned and implemented communications and direct marketing programs to internal and external audiences including print, e-mail, web, direct mail, and seminars.• Revamped development section of Web site with new design and new user features including customized content by audience. In first year, revenue increased 51% over prior year.• Launched and managed e-mail marketing program to key constituents as part of overall communication plan.• Served on Communication Task Force coordinating communication efforts across departments and locations.

Senior Director of PR & Marketing 6/05-1/06Led organizational marketing, communications, branding, and public relations campaigns and initiatives to support branding, communications and reveneue development initiatives including print, web, e-mail, direct mail and advertising.Senior Dir. of Development 12/02- 6/05 (re-org, job split into three)Led marketing, communications, branding, and public relations campaigns and initiatives. Created, and implemented, short and long term plans for generating organizational revenue ($8.7 million).Senior Advancement Officer 08/02-12/02 (promoted)Directed organizational efforts to identify, cultivate, and solicit current and prospective major funders through targeted communications and relationship building efforts.Director of Annual Support Jul. 01-Aug. 02 (promoted)Directed special events, direct mail, and marketing initiatives to support resource development.

Directed all marketing, fundraising, communications, special event, and public relations activities.

Responsible for special events, direct mail and other consumer marketing and fundraising initiatives.

Sales and marketing activities including direct mail, marketing materials development, group presentations and sales.