Leading discovery, ideation, evaluation and delivery of loyalty features across McDonald's digital ecosystem, including McDonald's global mobile app and self-service kiosk.

• contributed to the establishment and streamlining of the design & handoff process• used data-driven insights to create user journeys and flows, wireframes and other design artifacts• collaborated with research team to develop UX testing initiatives• worked closely with visual designers to create stunning and intuitive final designs• built complex prototypes in Figma and Principle for testing initiatives and shareouts with stakeholders

• Created user flows, sketches and high fidelity prototypes• Designed original visual & graphic assets• Developed and maintained detailed documentation of requirements• Visual and functional quality assurance to maintain design standards• Collaborated with multi-disciplinary team of designers, developers and product managers to communicate and implement designs• Exhaustively researched legal regulations & requirements to ensure that all designs met government compliance standards

• Worked directly with stakeholders and developers to ensure concept consensus and optimal responsive user experiences• Created sketches, wireframes and mid-fidelity prototypes• Wrote, carried out and synthesized data from usability tests• Iterated on design concepts based on validated learnings• Conducted user research interviews and market analysis