Tracy Commander Email & Phone Number

Greater New York City Area

New York, New York

Lead RFP response, develop new business opportunities, and craft proactive proposals by brainstorming and creating marketing campaigns that align with The Daily Beast's audience and the advertiser’s goalsEffectively translate a brand’s/client’s needs into actionable programs from ideation through campaign launchWrite persuasive copy and provide art direction for proposal decksManage the pre and post sale process from end-to-endInterface daily with multiple teams, including Sales, Account Management, Analytics, Design, and other internal teams to ensure timely delivery of finished proposal decksCollaborate with Sales counterparts to produce original sales collateral for them to bring to marketWrite and edit copy for sponsored articles, social media posts, and other branded creative executionsSold through content campaigns for top clients such as Hotel Indigo (IHG), Hulu, Stranahan's, Tullamore D.E.W., Orbitz, and more.

New York, Ny

Develop, manage, and execute multi-network, multi-platform integrated marketing, media, and content solutions for advertisersGenerate concepts and write the creative copy pitched for large-scale partnerships, including American Express and AmazonPartner with sales, network, and production teams to formulate content and integrated marketing strategies customized to client objectivesEvaluate and evolve creative ideas, scripts, and social media concepts to create the most compelling content for partnersHandle day-to-day interactions with clients to solidify relationships and ensure alignment and satisfaction throughout their campaignsAd portfolio below, containing on-air examples (in addition to these on-air pieces, each campaign created was complemented by multi-platform media including social videos, GIFs and Memes on Facebook, Twitter, Instagram, and Snapchat)

New York, Ny

Manage the entire premiums process, working with multiple vendors and warehouse personnel to fulfill and maintain inventory needsSourced new premiums from design through order fulfillment to build Sprout’s inventory by 3x post-refreshAssist brand marketing team with development of high-visibility presentations for key network initiativesBrainstorm and collaborate with Sprout teams to develop strategies and action plans for current and upcoming projects

New York, Ny

Media buying, planning, and stewarding for clients in industries ranging from entertainment to financeCoordinating with various vendors for creative and media buysBudgeting and reconciliation of media plans from planned to actual

Greater Los Angeles Area

Advised and supported portfolio of 1,000+ hotel accounts across Southern California by fostering relationships to increase revenue.Worked closely with Corporate Merchandising Team to create online marketing opportunities and optimize the placement of hotel accounts on promotional landing pages.Facilitated monthly LA Area Market Management business review meetings for the Sr. Director & mentor team of 12 to deliver concise and pointed presentations.Identified pricing opportunities and educate hotel accounts on how to effectively implement suggested strategies.Crafted weekly email solicitations sent to hotel accounts to obtain discount offers.Served as the Office Manager including tasks such as ordering supplies, arranging meetings, and setting up work spaces & special events.

New York, New York

Provided support for the 11 owned & managed NYC/NJ hotels, spanning across 4 brands.Actively worked with brand marketing, public relations & field marketing to initiate revenue-producing and brand-boosting promotions.Interpreted the positioning of each brand in the market to make informed decisions and conduct analyses of demand, price points, and target market.Created and analyzed area reports for the NYC/NJ Metro Market using Excel, crucial for use by the sales and revenue team, Directors of Revenue Management, and the Area Managing Director.Responsible for making revenue decisions designed to grow market share.Consistent review of competitive market rates and facilitation of daily pricing changes.Recognized with first-ever Revenue Analyst of the Year Award (2011).

New York, New York

Provided support for the 3 W Hotels in Manhattan (W New York, W Times Square, and W Union Square).Coordinated with operations and finance teams, generated reports, and deployed tactical rate strategies.Forecasted upcoming 14-day occupancies for business planning by the operations departments.

Orlando, Florida Area

Brand Ambassador: Represented and positively promoted the different brands of SeaWorld.Acted as a public relations ambassador by providing representatives with relevant information.Established and maintained relationships with in-market customer influencers.Supported in-market projects and marketing strategies.Showcased brand initiatives by positioning collateral and marketing materials in key point of sale spaces.

Orlando, Florida Area

Ensured the safety and comfort of guests at the attraction and throughout the resort.Brought the Universal Orlando brand to life by making connections with guests & enhancing their experiences.Assisted guests with special requests and handled specific guest situations.

Orlando, Florida

Resolved problems and attended to inquiries from guests.Properly billed all guest charges from all hotel departments.

Master Of Science (M.S.), Integrated Marketing

Activities and Societies: Integrated Marketing AssociationCourses Include: Digital Marketing Competitive Strategy Campaign Management.

Bachelor Of Science (Bs), Hospitality Management, Summa Cum Laude

Activities and Societies: Eta Sigma Delta (Hospitality Honor Society--VP 2009-2010 and represented school in competition at first ever.