Tracy Cousins Email and Phone Number
I am the founder and director of Changing UP, a company that provides recruitment, coaching, and mentoring services to individuals and businesses. With over 35 years of commercial experience in sales, marketing, and management across various industries, I have a wealth of knowledge and insights to share with my clients.I offer one-to-one and team coaching and tailored recruitment services. My approach is one of great enthusiasm and deep commitment towards a shared objective.My focus is on growth through people. This includes, though not limited to:Clarity around;* Vision, Goals, Standards, Values and Culture* Current Structure, strategy, KPIs, and Benchmarks to support Goals including a GAP analysis.* Knowledge of what is currently happening inside the business and its outcomes* Reviewing team structure, competencies, training & development needs.As a recruitment specialist, I help businesses find and attract the best talent for their needs, by conducting a thorough interview process and matching candidates with the right fit and potential. As a coach and mentor, I help salespeople and businesses achieve their goals, by unlocking their hidden strengths and overcoming challenges. As a certified practitioner coach, I have a passion for helping people understand how our behaviour and thinking impact our lives and careers.
Changing Up Limited
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Founder: Changing Up | Recruitment Specialist | Professional Coach | MentorChanging Up LimitedWaimauku, Nz
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FounderChanging Up Limited May 2023 - PresentAuckland, New Zealand
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Founder: Changing Up | Recruitment Specialist | Professional Coach | MentorChanging Up Limited Jul 2022 - PresentAuckland, New ZealandAs a self-employed recruitment consultant, I leverage over 35 years of experience in sales, marketing, and management to help businesses attract and secure top talent, ensuring they meet their strategic goals and drive growth.My passion lies in building strong relationships and connecting skilled professionals with organisations where they can thrive, applying my expertise in team leadership and strategic planning to achieve successful outcomes for both clients and candidates.I now focus on helping businesses find the right talent to propel their success while supporting candidates in finding opportunities that align with their career aspirations.
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Principal ConsultantTalentlab Recruitment - Auckland May 2023 - Oct 2023Auckland, New Zealand -
Strategic Sales ExecutiveIron Mountain Nov 2021 - Nov 2022New ZealandI worked with clients to help them optimize the value from their data while ensuring its security and retention requirements. Its all about protecting, unlocking value and transforming information, data and resources using AI and Machine Learning through its content services platform. -
National Sales ManagerNz Uniforms Jul 2021 - Oct 2021Auckland, New ZealandI lead a national team of professional consultants in the clothing industry who specialise in uniform design & manufacture for schools and branded sports club , primary healthcare, dental and hospitality apparel. My coaching style and experience in sales supported the team to achieve targets by focusing on key disciplines. -
National Sales Marketing ManagerNitrogenx Limited Apr 2018 - Jul 2021Auckland, New ZealandReturning to Nitrogenx on a short-term contract that was extended twice, I transitioned into a full-time BDM role, developing the Bay of Plenty market from scratch and establishing a new branch within a year. My leadership as National Sales and Marketing Manager led to 18% growth, driven by my passion for coaching and mentoring teams to retain and grow portfolios, while addressing healthcare sector challenges. -
Sales And Marketing ManagerMatrix Security Group Oct 2016 - Mar 2018Auckland, New ZealandI developed and implemented the Marketing Strategy to support organic growth, collaborated with a marketing agency to optimize the website for lead generation, and ensured ROI through effective campaigns. I also identified training needs within the sales team, provided necessary coaching, and led by example by building my own sales pipeline to drive organic growth. -
Sales Manager - National AccountsWaste Management Nz Ltd Dec 2015 - Jul 2016Auckland, New ZealandLeading the National Account Team as they support key organisations to achieve Environmentally Positive waste management practices. Providing Education on effective waste diversion and how we are turning waste into energy. Up-cycling , recycling and down-cycling. What is the difference and why is it important. -
Sales And Operations ManagerNitrogenx Limited Dec 2014 - Dec 2015AucklandAt Nitrogenx, I lead a team of 15 across sales, administration, and delivery, supporting a diverse range of clients—from Medical and Dental to Veterinary and Cosmetic Surgery facilities. Through our comprehensive solutions, including medical equipment supply, disposal, and services like Liquid Nitrogen, Medical Oxygen, and Clinical Waste management, we achieved a 15% year-on-year growth.
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Sales Manager - 1 Year ContractSignature Homes Ltd Aug 2013 - Sep 2014AucklandI provided leadership and support to the North Shore franchise office during its transformation to a new sales model, crucial for future growth. This included restructuring the sales and design teams, recruiting new talent, and implementing specific sales processes. I also promoted and ensured the successful adoption of the unique CRM system (TSW), enhancing company IP and enabling more customized direct marketing initiatives. -
National Sales Manager - Croxley Customised StationeryCodafile - Croxley Mar 2011 - Sep 2012AucklandStarting as the National Sales Manager for Codafile I was promoted within 8 months to National Sales Manager for Croxley Print division. I developed and implemented a growth-oriented sales strategy, expanded the reseller model with online EDI ordering, and introduced web purchasing for large clients. I also led and developed a National Sales Team, retaining revenue and profit amidst industry decline, while upgrading the Microsoft CRM system to enhance sales pipeline visibility and growth. -
Sales Manager - Business MarketsNew Zealand Post May 1998 - Aug 2010During my 12-year tenure at New Zealand Post, I advanced from an Auckland-based BDM to the Head of Sales in Auckland. In my role as Business Markets Sales Manager, I retained $40 million in recurring revenue despite a 10% annual decline in transactional mail due to digitization. My team achieved 18% growth in other business channels, won $1.2 million in opportunities, and increased trading customers from 30% to 76% in the first year. By introducing KRA’s and KPI’s, reducing sales time spent on service resolution, and optimizing CRM usage, we significantly improved customer satisfaction and increased NZ Post’s IP. My leadership was driven by coaching, mentoring, and implementing strategies in new business, cross-sell/upsell, win-back, and retention, ultimately identifying and developing niche solutions for e-tailers -
North Island Security Sales ConsultantAutomation Engineering May 1997 - May 1998Sales consultant for security alarm and access control systems to security companies located around half of the North Island.
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Security ConsultantArmourguard Security 1994 - 1997I successfully sold security services, including cash handling, alarm monitoring, patrols, and guard services, to a diverse range of clients, from SMEs to large corporates. By collaborating with senior executives, I identified critical security breaches, resulting in contracts worth over $200k, significantly reducing losses and enhancing overall security management for these businesses. -
VariousVarious Roles Prior To 1989 Nov 1981 - 1989Bay of Plenty Typewriters:2 positions heldTraining Staff Consultant: Office Equipement including electronic typewrtiers and laser printers to business customers.Sales Consultant: Selling Panasonic and Canon Business Office suppliesMatua Home & Hospital (now Metlife Care)Sole Charge SecretaryBP Oil New Zealand LimitedReceptionist/SecretaryRoyal InsuranceAdministration Clerk
Tracy Cousins Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Tracy Cousins
What company does Tracy Cousins work for?
Tracy Cousins works for Changing Up Limited
What is Tracy Cousins's role at the current company?
Tracy Cousins's current role is Founder: Changing UP | Recruitment Specialist | Professional Coach | Mentor.
What schools did Tracy Cousins attend?
Tracy Cousins attended Open Polytechnic Of New Zealand.
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