Tracy Crain is a visionary leader transforming the medical spa industry by integrating holistic and prescription-based treatments to promote optimal health and vitality. Equity opportunities for you are coming soon, available in 46 states! In this role, she conducts comprehensive research and develops protocols for treatments like weight loss, hormone therapy, hair restoration, and IV nutrition, ensuring they are cutting-edge, safe, and effective. Tracy provides personalized consultations, creating patient-centered health plans that focus on long-term wellness. By establishing partnerships with LegitScript-certified pharmacies and managing a dedicated team, she ensures access to high-quality compounds and maintains exceptional service standards. She leads business development by creating streamlined processes, automations, and infrastructure to scale operations and enhance client experience. Tracy also develops service descriptions, educational content, and consent forms that clearly communicate treatment benefits and foster informed decision-making. Through continuous research, she expands the spa’s offerings to include innovative treatments that support sustainable wellness and incorporate the latest diagnostic and therapeutic advancements. Tracy is a results-driven, compassionate leader, building a medical spa that combines science, personalization, and wellness innovation to provide exceptional patient care.

Responsible for leading one of Microsoft’s most elite and strategic partner development teams & sales communities of 800+ ISVs chartered to deliver against a $440M+ Azure Revenue target, I am accountable for the reorganization and change management, establishing strategy and organization business plan, driving investments, and growing current relationships to create a balanced portfolio, expand the business, and capitalize on market openings. I support the Vice President and CEO in executing the company's mission, values, and specific goals while controlling $1B+ P&L. I evaluate the company's success through capacity & capabilities that contribute to sales innovation, corporate strategic development, and profitability across Build, GTM, & Sell-with. I also develop change management methods to minimize costs and maximize productivity. In addition, I host roundtables with Partner CEO and Executive to deliver messaging, draft partnership agreements, and technical validation of solutions. I also provide partners with expert advice throughout application or product launch processes in order to transform goals and strategies for Solutions and Services. Delivering sustainability as Industry Specific Solutions launched our global eCommerce initiative, and drove exponential cloud-influenced revenue, Co-Sell opportunities, and consumption to all customer types of Microsoft across the globe. These Industry-specific & Cross-Industry Solutions solve business problems leading to digital transformation. A few key achievements include: • Introduced a New Recruit Scale Partner Program, which was adopted globally, resulting in $122 Million Protected from Competitive Threat, + ISVs, and a +153% YoY increase.• Generated $40M+ Sell-To Deals and Sell-Through Deals by building Partner Enablement Factory.• Published press releases, deal wins, and senior leadership MBRs & QBRs.• Served as a keynote speaker at several events and judge for international awards honoring partnerships.

Increasing corporate growth, market possibilities, and portfolio acquisitions, I launched 160+ Partners with Regional & Vertical contributions, to deliver $1B+ against a $100M revenue target through partner sales, partner marketing managers, practice development units, and $5M+ of investment. Accountable for the maturity & performance of each partner across sales, marketing, & technical capabilities, I enabled qualified partners with innovative solutions to extend Microsoft's platform and fill gaps. I presented Microsoft’s value proposition of transformation, channels, and solutions to align with the partner's business goals. Teaming up with key internal and external business and technical decision-makers promoted mutually beneficial, long-term, customized account plans to increase sales and impact. I am invaluable as the Partner Outcomes leader in setting direction and progressing toward value realization for the business outcomes of customers with multiyear objectives. I elevated relationships and implemented Microsoft sales methods at several customer business levels to obtain buy-in and execution. In addition, I coached the account management team and appropriate internal stakeholders with extensive industry knowledge to develop successful relationships with the account's decision-makers. Our team delivered sales, and consumption to Corporate Accounts, Enterprise & Partner Group, and Public Sector verticals US Wide, as these strategic experts solve business problems & lead digital transformation, contributing $1B+ in influenced revenue.A few key achievements in this tenure include:· Achieved strategic alignment and growth by establishing a position as a trusted advisor with the C-suite leaders of complex partners.· Led account strategies that generated high-volume sales and opened new doors for Microsoft and partners.· Created business value for assigned clients by orchestrating high-impact solutions that allow digital transformation.

I am part of a senior technically-oriented team of Partner Sales Executives focused on our Corporate Accounts in Florida to deliver account management, marketing, operational and sales expertise to our partners. My primary focus is on identifying a set of targeted partners in Florida, developing IoT capabilities and practices within those partners, and delivering successful customer pilots and lighthouse wins. This role will also influence a broader set of partners through programmatic support to help activate and grow a still nascent ecosystem of IoT partners.My Key Responsibilities: Own all up Partner Azure IoT targets for territory. Drive Azure IoT Suite sales pipeline, opportunity management, and forecasting for the targeted partners in the territory. Work with IoT Solution Sales Professional (SSP) and IoT Technology Solutions Professional (TSP), and M&O Partner Marketing Manager (PMM) to provide regular feedback and insights around sales blockers, opportunities, etc. to the BG/Engineering team. Build and nurture relationships with key Solutions Integrator (SI) and Independent Software Vendor (ISV) partners to influence sales and marketing motions associated with partner recruitment to meet revenue and deployment/consumption goals. Strategic business planning and execution excellence of SI and ISV sales and marketing programs, to successfully develop and expand channel business. Conduct quarterly business reviews with key partner contacts to gain insight into their business initiatives and barriers to the success of those initiatives. Proactive management which facilitates solution and practice growth. Growth in partner satisfaction (as measured by CPE) by earning a “trusted advisor” status with senior executives down to the field execution, driving positive outcome against Conditions of Satisfaction, and influencing both the partner and Microsoft for mutual gains.

Throughout my term in the position, I performed numerous roles, such as New and Renewal Deal Architect and Writer (Deep Engagement), Merger and Acquisition Contract Architect, Lead Deal Negotiator, Empowerment Owner (T&C/ Discount owner), Microsoft Corporate Legal Representative, Regional Sales Leader, and more to provide insight for client pitches, run campaign effectiveness, and develop compelling sales agreements. I have engaged with commercial executives, account teams, and leaders to comprehend and focus on the commercial plan for strategic accounts, as well as to address non-strategic account requirements. I also promoted compliance with volume licensing, services, and other corporate policies for commercial deal execution, considering regulatory laws and principles in local markets. A few key achievements in this tenure include:· Achieved numerous recognitions, including Gold Club Winner FY13, FY11, and FY09· Aligned renewal with customer outcomes, such as total cost of ownership (TCO) and return on investment (ROI), resulting in winning solutions and successful business expectations.· Served as a trusted business partner to influence customers to adopt product and engineering solutions that correspond with overall objectives.· Analyzed agreements for risks associated with contract growth, partner channel threat, profitability, legal concerns, and contracting to promote long-term business protection and risk mitigation.

My main responsibility for this position was to maximize opportunities, generate sales, and amplify gross profit YoY in collaboration with Dell Sellers while engaging in pre-sales activities and upselling opportunities. I have responded as a major resource for industry-leading volume licensing offerings utilizing advanced knowledge of SoftwareONE services. I have also attended the QBR and customer meetings to ensure that all purchased services were being utilized by clients.A few key achievements in this tenure include:· Launched printer line and delivered an effective commercial management strategy that exceeded monthly targets.· Four times awarded as "Representative of the Quarter" for consistently exceeding sales targets by 300%.

Serving Public Funds accounts focused on State & Local Government, Healthcare, Higher Education, and K12 clients with Subject expertise on 400,000 IT peripherals and enterprise software needs. Focus area on MSFT licensing, Great 8 Enterprise Software solutions including storage and security, big data & backup, virutilzation solutions, and printers. Introduced bundled offerings such as the Intelligent ER Room, Intelligent Classroom, and Intelligent Courtroom. Interviewed, tested, and recommended new peripherals to add to Dell Distribution & inventory. Team Lead, Customer Service Award, Rep of the Quarter, & Attainment Awards.

Professor of Business Classes focusing on MSFT Solutions

Taught MSFT Business Class for School of Arts & SciencesContinuing Education Department for MSFT Solution Courses