Tracy Cullen, Cae Email & Phone Number

Global Marketing Communications & Association Management Executive If you need a creative visionary to build your brand and mastermind data-driven marketing communication strategies that generate revenue and meet business objectives, contact me at thcullen@gmail.com.LEADERSHIP ACUMEN:➨Leverage dynamic expertise in unlocking the potential of brands through high-impact communications, big-idea marketing, and power-team building with inspirational and forward-thinking leadership that fosters an environment of accountability, collaboration, and empathy. ➨Dedicated to building bridges between ideas and actions, improving brand reputations, and leading crisis management initiatives.➨Embrace a passion for developing high-impact campaigns that excite, motivate, inspire, and elevate brands.➨Well-versed in crafting and executing strategic marketing communications expertise tailored to each brand and its authentic culture.➨Known for executing dynamic relationship-building skills to recruit and retain members and achieve organizational performance targets. SELECT ACHIEVEMENTS:➨Led plastics industry's consumer education campaign in collaboration with Dow, DuPont, and Walt Disney World to showcase plastics manufacturing innovations to 30M consumers touring SPI’s $7M "Fantastic Plastics Works" exhibit on display at Epcot Center, improving consumer favorability ratings 20% in 3 years.➨Developed a multimillion-dollar event marketing campaign for NPE; the trade show spanned 1M sq. ft. and brought in 65K attendees and $1M in gate revenues.➨Guided the Chlorine Industry crisis team through 2 fatal train derailments; produced B-Roll on chemical site security earning coverage on CBS's 60 Minutes and CNN; stifled anti-industry stories including an NBC Nightly News exposé on chlorine security and a 60 Minutes exposé on rail car vulnerability.➨Spearheaded a multimillion-dollar Website rebuild project to consolidate 50+ disparate sites into one unified messaging venue.STRENGTHS & EXPERTISE:➨Marketing Communications Strategies & Leadership➨Brand Modernization & Repositioning➨Infrastructure Development & Reconstruction➨Revenue Generation➨Public, Press, & Media Relations➨C-Suite & Cross-functional Collaboration➨Digital Strategy➨Social Media Marketing & Influencing➨Crisis Response & Resolution➨Executive Positioning➨Community & Donor Relations➨Budget Management➨Event Planning & Management➨Data-Driven Market Insights & Trend Analysis➨Project & Program Management➨Membership Recruiting & Retention➨Client Relations & Advocacy➨Fundraising Campaigns

Listed skills include Media Relations, Marketing Strategy, Public Relations, Marketing Communications, and 46 others.