We are a startup innovation company that focuses on the cleaning and sanitization industry. So I wear a lot of different hats. I'm responsible for Design, Development, Marketing, Websites, Social Media Content Creation, Packaging, HR, Purchasing, Shipping and Receiving, Tradeshow Design, and Coordination.

Virtual Design-on-Demand full-service consulting firm, focused on toys and juvenile products with content. Acquired projects from major toy companies and assembled teams to successfully deliver quality design work quickly and within budget.

Designer of fun, tech-based, branded consumer products. Plays well with content creators, electronic engineers, system architects and programmers.

Directed concept design and product development for Barbie, the premier global girls' brand. Invented ways to future-proof the Barbie Brand by identifying cultural and technological trends to engage consumers and design play experiences that align with established brand. Collaborated with Content Design, Innovation Marketing, Strategic Development and the CTO organization.

Part of a team that created new tech platforms and play initiatives with internal partners as well as external strategic partnerships. Created and presented concepts for social, connected, and maker products.

Invented and designed Barbie® Photo Fashion Doll™ (4.5 stars on Amazon) which was awarded a patent and earned recognition by:Time to Play - Most Wanted Toys of 2012, Parenting Magazine - Best in Play 2012 and Oppenheim Toy Portfolio Platinum Award for most innovative, engaging new product of the year

Built successful full-service design firm focused on creating content for girls, boys, infant, and preschool-educational toys. Formed relationships and consulted with most major toy companies. Accomplished the following:• The Disney Store: Managed design and development of educational Playhouse Disney toy line. Acted as liaison between Disney franchise and outside development firm which streamlined the process.• Electronic Arts: Managed D&D of EA Voice Command Pitching Machine Quarterback, and Sure Shot Basketball, transferring excitement of sports simulations from digital realm to physical world, and presenting interactive training tools with instructional coaching to help athletes ages 5 and up hone techniques. • Disney Consumer Products: Developed brand direction and approval process for Baby Einstein. Directed licensees of the Baby Einstein and Winnie the Pooh Infant product lines, helping deliver best product quality and play experience for Disney Infant Toys and Travel and Gear consumer. • Little Tikes: Designed educational content and curriculum. Implemented play pattern by refining technology and creating programming algorithm, and managing scripts, original music, and audio for Little Tikes' Play Smarter ™ educational toy line. Received nomination for 2008 TOTY Award.

Developed brand direction and approval process for Baby Einstein. Directed licensees of the Baby Einstein and Winnie the Pooh Infant product lines, helping deliver best product quality and play experience for Disney Infant Toys and Travel and Gear consumer.

Managed design and development of educational Playhouse Disney toy line. Acted as liaison between Disney franchise and outside development firm which streamlined the process.

Concept Development and Industrial Design for Baby Einstein and JoJo's circus lines. Worked with Disney as licensee.

Various Positions | Design & DevelopmentMattel Toylab - Sr. Design Manager 1999 - 1999Instrumental in starting up a new division of Mattel, whose charter was to generate high-tech toy concepts for all the Brand Groups. Investigated and implemented strategic partnerships and alternative manufacturing methods.Mattel Media | Design Manager 1995 - 1999Generated new concepts for computer interactive toy products, (toy peripherals with software) and supported producers by creating demos of software concepts.Barbie Mainline Group | Prelim Design, Sr. Project Designer 1994 - 1995Created original concept designs for Barbie doll features that included electronics and mechanisms.Barbie Accessory Group | Prelim Design, Project Designer 1991 - 1994Created original doll accessory concepts (houses, horses, cars, etc.), and worked with marketing to fill required product slots.