Tracy Curvan Email & Phone Number

Philadelphia, PA, US

Philadelphia, Pennsylvania, United States

Advancing the mission and institutional branding for a leading children’s museum by curating the integrated marketing communication strategy to drive revenue and growth. Thought leader and adviser, inspiring the strategic vision to increase member engagement and elevate the visitor experience for all.

Greater Philadelphia Area

Chief marketing and communication officer, curating the integrated marketing communications strategy to advance the school’s mission, support strategic growth priorities, ensure financial sustainability, and maintain a leadership position in all-girls’ education. Key accomplishments include rolling-out a new visual brand identity, developing core messaging.

West Chester, PA

Led the brand marketing strategy for QVC, increasing awareness and generating new customers for the $8.7B global retailer. Created breakthrough marketing initiatives with media partners, entertainment properties and strategic alliances to deliver authentic brand experiences, inspiring consideration and conversion. Initiated multiplatform and live.

West Chester, PA

Crafted and curated corporate content for external audiences across owned and earned platforms, sharing the QVC story and advancing global business objectives. Led the redesign of QVC’s corporate website, improving corporate image with influential stakeholders to drive growth in global markets and educate media, vendors, investors and potential employees.

West Chester, PA

Managing Editor for QVC's corporate magazine Current, reaching influential external stakeholders and inspiring new businesses, vendors and potential employees to partner with the organization. Created magazine concepts, editorial direction, copywriting, editing, advertising and design.

West Chester, PA

Created new marketing initiatives; increasing brand awareness, program viewership, elevating content and generating new customers. Managed high profile, strategic marketing partnerships including Universal Studios, United States Olympic Committee and National Hockey League; leveraging relevant external properties and increasing brand awareness with new.

Raleigh, NC

Developed marketing programs for clients including VF Jeanswear (Wrangler), GoodMark Foods (Slim Jim), Canandaigua Wine Company (Arbor Mist), and Austin Quality Foods (Zoo animal crackers). Managed client sponsorship programs including The George Strait Country Music Festival, Professional Wrestling, NASCAR Cup Series, Nike Golf Tour and Aggressive Skaters.

New York, NY

Developed and executed publicity programs for clients including Curad Bandages, U.S. Fish and Wildlife Service, National Audubon Society, Ducks Unlimited and the Reader's Digest Association. Formulated story topics for national and regional media outlets; placements included ABC World News Tonight, The Today Show, The New York Times, USA Today, CNBC and.

Radnor, PA

Designed and approved five weekly regional magazines for press production and distribution. Tested and launched customized publishing system to streamline production process and provided training for department colleagues.