Reporting to the president, I am responsible for the strategy and implementation of internal and external communications for the company; I am a member of the Senior Leadership Team advising the CEO and president on their communications to stakeholders, including media relations, crisis communications, change management communications, employee communications, and social media.Key Accomplishments to Date: ֍ Increased company's LinkedIn followers organically by 30%+ in 8 months (2023)֍ Initiated employee app launch, centralizing information and producing culture-building stories, achieving an active employee rate of 75% within three months֍ Key player in contributing to company rank increase from #11 (2020) to #8 (2021) on the Fortune Best Places to Work: Aging Services list during the pandemic֍ Initiated improvements to onboarding communications֍ Led all communications support during COVID pandemic for 18 senior living communities, mitigating fear through information to 2,000 employees and 4,000 residents via email campaigns, town hall videos, media relations, and employee communications app֍ Successfully built on the foundation of the company’s reputation during the COVID pandemic by generating more than 50 pieces of media coverage (including Good Morning America, OPB, The Statesmen Journal)

Oversaw the digital communication strategy for the corporate brand, including overseeing the launch of a new corporate website and social media pages. Collaborated with international teams in Europe for a strategic social media campaign of autonomous and electric commercial truck launches at CES 2019.Accomplishments: ֍ Led all internal and external communications over two years for the company’s new HQ building, including hosting press conferences with state and local officials. ֍ Built the company's reputation as a good corporate citizen by generating consistent local media coverage over three years for Daimler Education in Motion, its giving program supporting FIRST Robotics֍ Created and implemented a plan for CEO visibility, including launching a corporate blog, ghostwriting thought leadership articles for the CEO's LinkedIn page, and preparing talking points for media appearances.

֍ Created branding, website, and all program and executive communications to launch a new top talent program for 5,000 dealership employees֍ Led internal marketing and communications on the Steering Committee for a company-wide customer experience program for all 10,000 Home Office and dealership employees֍ Initiated a thought leadership external speaker series for employees, The GIST, to promote a forward-thinking culture, producing six TED-inspired events annually