A resource for ceramics and glassware sourced from small brands and artisans around the world. Modern designs, handmade, and handcrafted. Loved by stylists and interior designers since 1996 http://globaltable.com

Acquired by mParticle

My responsibilities as Chief Marketing Officer include:* Lead Account-Based Marketing, Product Marketing, Creative and Design, Events, Analyst Relations, PR, and Communications* Drive up to 50% of opportunity pipeline from enterprise, named accounts* Create go-to-market plans for new features and releases* Run a customer marketing program, generating public-facing reviews, referrals, and case studies* Create, develop and nurture a Customer Advisory Council and product user group* Write thought leadership white papers, industry reports, and presentations* Featured in Forbes, Variety, WWD, and more* Created the award-winning ListenFirst Brand Reputation Index®, a social NPS that was awarded the coveted SIIA Award for Emerging Technology

Acquired by ComscoreAs a member of the executive team, I led all marketing efforts for Shareablee, a tech startup that offers a SaaS-based solution for global brands and publishers to measure, analyze and monetize social media. I built and oversaw a team responsible for inside sales, demand generation, lead management, public relations, original content, thought leadership, sales enablement, and customer advocacy. My team delivered 42% of new enterprise business and helped the company grow revenue by more than 300% Y/Y. Through marketing efforts, Shareablee was awarded the first Unilever Foundry Award, and named an EContent Trendsetting Product in 2015. The startup is the exclusive social media measurement partner of comScore (NASDAQ: SCOR) and Frankly Media (TLK.V).

Led a class entitled "Dynamics of Persuasion," at Columbia University's M.S. program in Communications Practice. This class taught graduate students how to apply the ancient techniques of rhetoric (logos, ethos, pathos) in today's complex world. Knowing how to use these tools properly, which we typically call “persuasion” or “the art of influence,” is vital for communications professionals. Taught students how to use rhetorical tools in making arguments, and learn to recognize and utilize different persuasive techniques through various writing assignments and presentations.

At Dow Jones, I was responsible for leading brand strategy for The Wall Street Journal with the goal of engaging consumers and driving customer acquisition. This included conducting market research to develop and implement the global positioning of the brand, leading marketing campaigns across social, digital and offline media, and forging strategic partnerships that strengthened the brand’s positioning with existing subscribers and new readers. I also oversaw global marketing for Dow Jones institutional businesses—Factiva, Dow Jones Newswires, Dow Jones VentureSource, Dow Jones Risk & Compliance—developing brand awareness, generating sales leads and positioning Dow Jones as a thought leader in specific markets. My responsibilities ranged from supporting new product launches with messaging and advertising, to creating a content-led marketing strategy and producing events around the world.• Led redesign of the Dow Jones corporate identity • Restructured a 90+ person team, streamlined processes for better collaboration and efficiencies, recruited and built a creative, entrepreneurial team that supported business targets• Helped increase circulation for The Wall Street Journal through differentiated brand communications, smarter merchandising, and targeted digital, social and partnership activities• Built a global events strategy across the institutional business that established Dow Jones as a content leader, resulting in new revenue from a variety of audiences—wealth managers/financial advisors, asset managers, private equity, compliance officers• Created a global, internal creative agency that generated more than 10k pieces of advertising and marketing collateral for all consumer and institutional businesses, resulting in significant cost savings, consistency in design and messaging, and more persuasive messaging• Built and managed a marketing budget with established KPIs

Bloomberg Link (now called Bloomberg Live) was Bloomberg LP’s executive conference business. Each year, the group produced more than 20 invitation-only, in-person gatherings around the world that combined world-class editorial programming with peer-to-peer networking amongst the who’s who in finance, business and politics.At Bloomberg Link, I helped develop the business plan and budget, and set financial targets for sales and operations. I built and led an audience sales department that achieved significant revenue growth and surpassed targets by the second year in business. My responsibilities also included establishing operational efficiencies through better timeline management, smarter venue selection, and consistency in brand touch points spanning visual identity, event experience and customer service.

I was the lead on all marketing and events for this high-growth trade publication targeting financial advisors. My responsibilities included positioning and messaging for new products and brand extensions, creating sales enablement tools that consistently articulated our value proposition to advertisers, working with partners to initiate market research and develop white papers for financial advisors, developing custom publications that generated new revenue streams, and building and growing the publication's conference and events arm.

I oversaw art direction and design of all marketing materials, including the website, annual report, and recruiting collateral for this global law firm.