Tracy Deluca

Tracy Deluca Email and Phone Number

Spring 2024 Lecturer @ Stanford d.school on Psychedelic Medicine x Design. 2024 With Life Regenerative Systems Fellow. IDEO & Sutter Health alum. @ How Might We Design
Tracy Deluca's Location
San Francisco, California, United States, United States
Tracy Deluca's Contact Details
About Tracy Deluca

Tracy DeLuca is the Founder of How Might We Design, a mental health and behavior change-focused creative consultancy. Her work is driven by a passion to transform patient, provider, and caregiver experiences globally. To achieve this, Tracy creates large-scale new business offerings and organizational transformation, from strategy and visioning, to design and implementation. Most recently, in the Fall of 2022, Tracy DeLuca, Elysa Fenenbock, and Dr. Gianni Glick co-taught Stanford d.school's first course in Psychedelic Medicine x Design. For the previous two years, she helped lead the creation and launch of Ripple, a clinically-integrated behavior-change and condition management program in Singapore for people living with Type 2 diabetes. Previously, as Design Lead for Sutter Health, one of the largest non-profit healthcare systems in the U.S., serving over 3.5 million patients, Tracy helped develop Sutter’s first Design & Innovation team, and led them through a multi-million dollar, system-wide new Primary Care of the Future offering. Implementation of TeraPractice, a more patient- and provider-centered approach to care, includes a new insurance and delivery model, and has so far scaled from pilot launch in April 2018 to 7 locations, with expansion plans for 40 more care teams. So far, these efforts have resulted in a consistent 28% reduction in total cost of care, and Tera earning “Sutter Health’s 2019 Quality Award,” for top measurement scores across the entire system. Additionally, Tracy helped lead strategy and design for Sutter’s Mental Health Reimagined initiative, where her work focused on a human-centered deep dive into the Psychiatric Acute Care experience, and strategic development of an engagement platform to support youth 15-22, and their caregivers, as they transition out of formal care back into their everyday lives. This initiative, Scout, is now live, and was recipient of an Honorable Mention in the Wellness category for Fast Company's World Changing Ideas Awards 2021.Tracy has also helped Headspace, a mindfulness and meditation app, create new business offerings around workplace mental health, and during the first year and a half of the pandemic, Tracy led the Mental Health portfolio for the Emergency Design Collective, a volunteer organization which sprang up from the COVID-19 crisis, focused on better supporting frontline workers and the general population, in the U.S. and abroad, with their mental health.

Tracy Deluca's Current Company Details
How Might We Design

How Might We Design

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Spring 2024 Lecturer @ Stanford d.school on Psychedelic Medicine x Design. 2024 With Life Regenerative Systems Fellow. IDEO & Sutter Health alum.
Tracy Deluca Work Experience Details
  • How Might We Design
    Founder & Design Strategist
    How Might We Design Mar 2015 - Present
    San Francisco, Ca, Us
    As a design leader and strategist, and the founder of How Might We Design, my calling is to help mental health-focused organizations like Headspace and The Steve Fund create compelling, profitable new business offerings using human-centered design, futures thinking, brain-based behavior change insights, and cross-industry expertise. I also co-host Results May Vary, a podcast, and a community, to help you design your life.As an international keynote speaker, I have given talks and facilitated countless workshops on design thinking, life design, storytelling, the science of creativity, and brand. Many lovely organizations have invited me to share my thinking including GitHub, Pixar, FitBit, Children's Mental Health Ontario, Singularity University, HP Labs, and universities all around the country. And I've also participated in Moth-style storytelling events for IDEO, One Medical, and Sutter Health.My work helping redesign Los Angeles County’s voting system, which went live in the 2020 elections, was featured at the Access + Ability exhibit for Cooper Hewitt, Smithsonian Design Museum.
  • Nrhythm And Capital Institute
    2024 With Life Regenerative Systems Fellow
    Nrhythm And Capital Institute Jan 2024 - Present
    The Fellowship is an innovative landscape of regenerative offerings seeking to catalyze societal system transformation. With Life combines Capital Institute’s vision and unique credibility to reimagine economics and finance with nRhythm’s proven and unparalleled excellence in operationalizing regeneration to create a landscape of transformational offerings. Our shared vision is to transcend traditional industry specializations and transform all our societal systems so that businesses, communities, farms, schools, governments, and entire economies align with life, work with life, and are ultimately teeming with life.
  • The School Of Psychedelic Design
    Incubation Strategist
    The School Of Psychedelic Design Sep 2023 - Mar 2024
  • Sutter Health
    Principal Design Lead
    Sutter Health Aug 2017 - Jul 2019
    Sacramento, California, Us
    Helped Sutter Health launch a series of successful innovation initiatives across the system, including a new virtual-first primary care model that integrates behavior change into everyday care, supported by a more accessible value-based insurance experience. Additionally, helped lead Sutter’s Mental Health Reimagined initiative, where our work focused on a human-centered deep dive into the Acute Care experience, and strategic development of an engagement platform to support youth 15-22 as they transition out of formal care back into their everyday lives. My involvement helped bring to life the overarching vision to establish comprehensive access to affordable, innovative, community-based care across the entire organization, supported by sound mental health policy, advocacy, education and training.
  • Coaches Training Institute (Cti)
    Co-Active Coach
    Coaches Training Institute (Cti) Sep 2017 - Sep 2018
    San Rafael, Ca, Us
    CTI is the world’s largest in-person coach training and leadership development school and is a pioneer in positioning coaching and responsible relationships as core leadership competencies. CTI is at the forefront of helping individuals and organizations reach their greatest potential and creating a tight-knit global community of learners and leaders.
  • Hasso Plattner Institute Of Design At Stanford ( D.School )
    Lecturer
    Hasso Plattner Institute Of Design At Stanford ( D.School ) Sep 2016 - May 2017
    Stanford, Ca, Us
    Design Ally to Dr. Mick Smyer, supporting his design journey in the development of Growing Greener, an initiative to move people from anxiety to action around the topic of Climate Change.
  • Ideo
    Communication Design Lead & Project Lead
    Ideo 2008 - Mar 2015
    San Francisco, California, Us
    I designed strategy, branding, awareness and experiences for some of the world's most recognizable brands, including Girl Scouts USA, Los Angeles County, Hewlett Foundation, Anheuser-Busch InBev, Genentech, Samsung, Gillette, Proactiv and Wells Fargo. In addition, I led a community of extremely talented graphic designers, writers and visual storytellers.
  • Buder Engel & Friends
    Associate Creative Director
    Buder Engel & Friends Dec 2007 - Jun 2008
    Clients: Dash Navigation, Monterey Bay Aquarium
  • Mccann Worldwide
    Copywriter
    Mccann Worldwide Aug 2004 - Jul 2006
    New York, Ny, Us
    Clients: Microsoft, Bay Area Advertising Relief Committee (BAARC), AMD
  • Nine Dots
    Copywriter
    Nine Dots Feb 2001 - May 2002
    Clients: Wells Fargo, Nestle, Office Max
  • Swirl
    Copywriter
    Swirl Mar 1999 - Nov 2000
    San Francisco, Ca, Us
    Clients: Petopia.com, Red Herring Communications, Virgin Megastore, Pagoo, Knowledge First, Ubisoft
  • Goodby, Silverstein & Partners
    Copywriter Intern
    Goodby, Silverstein & Partners Sep 1998 - Feb 1999
    San Francisco, California, Us
    Clients: Nike, Isuzu, Pacific Bell, Got Milk?

Tracy Deluca Skills

Copywriting Creative Direction Design Thinking Concept Development Design Strategy Advertising Creative Strategy User Experience Experience Design User Centered Design Interactive Advertising Art Direction Communication Design Digital Strategy Brand Development Information Design Branding And Identity Blogging Brand Architecture Television Company Naming Product Naming Strategic Brand Positioning Creative Writing Innovation Consulting Team Leadership Mentoring Design Research Qualitative Research Public Speaking

Tracy Deluca Education Details

  • Virginia Commonwealth University
    Virginia Commonwealth University
    Copywriting
  • Miami University
    Miami University
    Film Studies

Frequently Asked Questions about Tracy Deluca

What company does Tracy Deluca work for?

Tracy Deluca works for How Might We Design

What is Tracy Deluca's role at the current company?

Tracy Deluca's current role is Spring 2024 Lecturer @ Stanford d.school on Psychedelic Medicine x Design. 2024 With Life Regenerative Systems Fellow. IDEO & Sutter Health alum..

What is Tracy Deluca's email address?

Tracy Deluca's email address is tr****@****bal.net

What is Tracy Deluca's direct phone number?

Tracy Deluca's direct phone number is +141523*****

What schools did Tracy Deluca attend?

Tracy Deluca attended Virginia Commonwealth University, Miami University.

What are some of Tracy Deluca's interests?

Tracy Deluca has interest in Design, Cooking, Entrepreneurship, Fiction, Mental Health, Nutrition, Science, Marketing, Photography, Health And Wellness.

What skills is Tracy Deluca known for?

Tracy Deluca has skills like Copywriting, Creative Direction, Design Thinking, Concept Development, Design Strategy, Advertising, Creative Strategy, User Experience, Experience Design, User Centered Design, Interactive Advertising, Art Direction.

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