Founder And Design Strategist
How Might We Design
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Tracy Deluca Email & Phone Number
Founder and Design Strategist
at
How Might We Design
1 work email found
@sbcglobal.net
5 phones found area 415 and 440
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder and Design Strategist
Location
San Francisco, California, United States
Who is Tracy Deluca? Overview
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Quick answer
Tracy Deluca is listed as Founder and Design Strategist at How Might We Design, based in San Francisco, California, United States. AeroLeads shows a work email signal at sbcglobal.net, phone signal with area code 415, 440, and a matched LinkedIn profile for Tracy Deluca.
Tracy Deluca previously worked as Founder & Design Strategist at How Might We Design and 2024 With Life Regenerative Systems Fellow at Nrhythm And Capital Institute. Tracy Deluca holds M.S. Mass Communications, Advertising, Copywriting from Virginia Commonwealth University.
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{first}{last}@sbcglobal.net
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Profile bio
About Tracy Deluca
Tracy DeLuca is the Founder of How Might We Design, a mental health and behavior change-focused creative consultancy. Her work is driven by a passion to transform patient, provider, and caregiver experiences globally. To achieve this, Tracy creates large-scale new business offerings and organizational transformation, from strategy and visioning, to design and implementation. Most recently, in the Fall of 2022, Tracy DeLuca, Elysa Fenenbock, and Dr. Gianni Glick co-taught Stanford d.school's first course in Psychedelic Medicine x Design. For the previous two years, she helped lead the creation and launch of Ripple, a clinically-integrated behavior-change and condition management program in Singapore for people living with Type 2 diabetes. Previously, as Design Lead for Sutter Health, one of the largest non-profit healthcare systems in the U.S., serving over 3.5 million patients, Tracy helped develop Sutter’s first Design & Innovation team, and led them through a multi-million dollar, system-wide new Primary Care of the Future offering. Implementation of TeraPractice, a more patient- and provider-centered approach to care, includes a new insurance and delivery model, and has so far scaled from pilot launch in April 2018 to 7 locations, with expansion plans for 40 more care teams. So far, these efforts have resulted in a consistent 28% reduction in total cost of care, and Tera earning “Sutter Health’s 2019 Quality Award,” for top measurement scores across the entire system. Additionally, Tracy helped lead strategy and design for Sutter’s Mental Health Reimagined initiative, where her work focused on a human-centered deep dive into the Psychiatric Acute Care experience, and strategic development of an engagement platform to support youth 15-22, and their caregivers, as they transition out of formal care back into their everyday lives. This initiative, Scout, is now live, and was recipient of an Honorable Mention in the Wellness category for Fast Company's World Changing Ideas Awards 2021.Tracy has also helped Headspace, a mindfulness and meditation app, create new business offerings around workplace mental health, and during the first year and a half of the pandemic, Tracy led the Mental Health portfolio for the Emergency Design Collective, a volunteer organization which sprang up from the COVID-19 crisis, focused on better supporting frontline workers and the general population, in the U.S. and abroad, with their mental health.
Listed skills include Copywriting, Creative Direction, Design Thinking, Concept Development, and 26 others.
Current workplace
Tracy Deluca's current company
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13 roles · 18 years
Tracy Deluca work experience
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Founder & Design Strategist
As a design leader and strategist, and the founder of How Might We Design, my calling is to help mental health-focused organizations like Headspace and The Steve Fund create compelling, profitable new business offerings using human-centered design, futures thinking, brain-based behavior change insights, and cross-industry expertise. I also co-host Results.
2024 With Life Regenerative Systems Fellow
Nrhythm And Capital Institute
The Fellowship is an innovative landscape of regenerative offerings seeking to catalyze societal system transformation. With Life combines Capital Institute’s vision and unique credibility to reimagine economics and finance with nRhythm’s proven and unparalleled excellence in operationalizing regeneration to create a landscape of transformational.
Incubation Strategist
Sep 2023 - Mar 2024
Principal Design Lead
Helped Sutter Health launch a series of successful innovation initiatives across the system, including a new virtual-first primary care model that integrates behavior change into everyday care, supported by a more accessible value-based insurance experience. Additionally, helped lead Sutter’s Mental Health Reimagined initiative, where our work focused on a.
Aug 2017 - Jul 2019
Co-Active Coach
CTI is the world’s largest in-person coach training and leadership development school and is a pioneer in positioning coaching and responsible relationships as core leadership competencies. CTI is at the forefront of helping individuals and organizations reach their greatest potential and creating a tight-knit global community of learners and leaders.
Sep 2017 - Sep 2018
Lecturer
Design Ally to Dr. Mick Smyer, supporting his design journey in the development of Growing Greener, an initiative to move people from anxiety to action around the topic of Climate Change.
Sep 2016 - May 2017
Communication Design Lead & Project Lead
I designed strategy, branding, awareness and experiences for some of the world's most recognizable brands, including Girl Scouts USA, Los Angeles County, Hewlett Foundation, Anheuser-Busch InBev, Genentech, Samsung, Gillette, Proactiv and Wells Fargo. In addition, I led a community of extremely talented graphic designers, writers and visual storytellers.
2008 - Mar 2015
Associate Creative Director
Buder Engel & Friends
Clients: Dash Navigation, Monterey Bay Aquarium
Dec 2007 - Jun 2008
Aug 2004 - Jul 2006
Copywriter
Nine Dots
Clients: Wells Fargo, Nestle, Office Max
Feb 2001 - May 2002
Copywriter
Clients: Petopia.com, Red Herring Communications, Virgin Megastore, Pagoo, Knowledge First, Ubisoft
Mar 1999 - Nov 2000
Sep 1998 - Feb 1999
2 education records
Tracy Deluca education
M.S. Mass Communications, Advertising, Copywriting
Virginia Commonwealth University
B.S. Mass Communications, Liberal Arts, Italian, Film Studies
Miami University
FAQ
Frequently asked questions about Tracy Deluca
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What company does Tracy Deluca work for?
Tracy Deluca works for How Might We Design.
What is Tracy Deluca's role at How Might We Design?
Tracy Deluca is listed as Founder and Design Strategist at How Might We Design.
What is Tracy Deluca's email address?
AeroLeads has found 1 work email signal at @sbcglobal.net for Tracy Deluca at How Might We Design.
What is Tracy Deluca's phone number?
AeroLeads has found 5 phone signal(s) with area code 415, 440 for Tracy Deluca at How Might We Design.
Where is Tracy Deluca based?
Tracy Deluca is based in San Francisco, California, United States while working with How Might We Design.
What companies has Tracy Deluca worked for?
Tracy Deluca has worked for How Might We Design, Nrhythm And Capital Institute, The School Of Psychedelic Design, Sutter Health, and Coaches Training Institute (Cti).
How can I contact Tracy Deluca?
You can use AeroLeads to view verified contact signals for Tracy Deluca at How Might We Design, including work email, phone, and LinkedIn data when available.
What schools did Tracy Deluca attend?
Tracy Deluca holds M.S. Mass Communications, Advertising, Copywriting from Virginia Commonwealth University.
What skills is Tracy Deluca known for?
Tracy Deluca is listed with skills including Copywriting, Creative Direction, Design Thinking, Concept Development, Design Strategy, Advertising, Creative Strategy, and User Experience.
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