Tracy Dirks Email & Phone Number

Eden Prairie, MN, US

Eden Prairie, MN, US

Drive the strategy to create and nurture advocates of key purchasing influencers that drive growth and retention for Optum Rx. Develop and execute Optum Rx segment marketing strategy. Work closely with growth office leadership to ensure segment goals are met and supported by the marketing team.

Des Moines, Iowa, US

Oversaw business operations and strategic planning. Lead the marketing strategy and tactics for clients in the healthcare industry. Serve as the account lead for medical practices, multi-specialty groups and medical device manufacturers to attract new patients through branding, strategic marketing campaigns and creative development. Measured and analyzed.

US

• Drove the consultant and broker marketing activities to create and nurture advocates of key purchasing influencers that drive growth and retention for OptumRx.
• Developed and executed strategic marketing plan
• Developed relationships and built trust with executive field leaders and sales team.
• Executed consultant event and advisory board meeting held at the Players Championship.
• Engaged with consultant advisory board to communicate key messaging and thought leadership.
• Partnered with Optum benefit consultant marketers to identify opportunities to “cross sell” OptumRx and promote pharmacy thought leadership. This included email campaigns, webinar topics, and digital assets.

Urbandale, Iowa, US

• Provide overall direction of brand strategy and marketing efforts for clients in various industries.
• Lead account team, strategically guiding brand development, integrated marketing campaigns and creative development.
• Execute on strategic plan deliverables including media buying, traditional and digital advertising, social media, web, print, events etc.
• Conduct market research to gather insights through quantitative and qualitative research and competitive analysis.
• Measure and analyze campaign performance and provide actionable recommendations.
• Work with business development team to assess opportunities, craft pitches and secure new clients.

Birmingham, AL, US

• Developed annual strategic marketing plan including traditional and digital advertising, social media, promotions, ticket sales and PR opportunities.
• Developed and maintained media relationships, wrote press releases and developed monthly email newsletter campaign to effectively promote the event and generate sponsorship and tickets sales ultimately raising money.
• Conducted annual research through surveys with various audience groups to gather insights in order to improve the experience for sponsors, spectators, and volunteers.
• Recruited, hired, trained and managed six interns on an annual basis.

• Oversaw recruiting, training, scheduling and database management of 42 volunteer committees consisting of over 1,000 volunteers.
• Executed special events during tournament week as well as planning large parties, such as the Pro-Am Draw Party, Player Party, Toast of Champions and Volunteer Party.
• Developed a player handbook and informational mailings. Responsible for hotel and travel arrangement for CHAMPIONS TOUR professionals, staff and executives.
• Bid and negotiate contracts and goods/services procurement including: hotel rooms and rates, volunteer and staff uniforms, photography, awards and trophies.
• Daily office management and maintenance.

Internship