Tracy Donaldson Email & Phone Number

Houston, Texas Area

Inspiring. Motivating. Authentic. How you show up for your organization, your team, your family, and yourself matters. Aligning with the best version of yourself requires staying curious, developing a growth mindset and finding your authentic, inspiring voice. Leading with compassion, building trust and navigating today's challenges takes resilience. It takes dedication. It takes recognition that there is more you want to embrace, do and become. And it takes a partner with the experience and expertise to help you realize that potential. Clients work with me to:• Improve performance• Learn to lead with empathy, compassion, authenticity and self-awareness• Feel inspired and energized • Adopt a growth mindset• Retain and develop high potential team members• Build trust and accountability• Increase engagement• Learn to have courageous conversations• Create a culture of collaboration• Make authentic and empowered decisions• Improve personal and professional relationships• Achieve personal and organizational goals• Create and sustain positive changeMindset Matters.

Houston, Tx

Coached, trained and motivated sales teams resulting in interactive sales revenue growth from $300K to over $3 million. Worked with local, regional and national sales teams to leverage Comcast Spotlight's suite of premium digital video solutions. Managed interactive advertising budget as critical member of executive team. Interactive advertising SME. Designed, developed and implemented programs that transcended traditional efforts resulting in valued partnerships with internal and external clients. 2015 President's Club award winner.

Assisted companies and nonprofit organizations with online marketing, direct sales, business development and sales management. Companies I worked with/for include:Compendium Blogware: responsible for developing new business and introducing blogging software products to marketplace. firefly180 marketing: client liaison responsible for all AE duties including developing successful marketing and advertising campaigns, website redesign and new business development. firefly180 clients include H. Brooks & Co., Yoga Alliance, and Blue Cup Creative.The Omega Institute for Holistic Studies: Business development: Assisted with fundraising efforts including grant writing and revenue generation.Marketing/PR: Responsible for generating media interest in events, conferences and workshops. Conference development: Part of team that executed 2009 Women & Power Conference.

Responsible for Southwest territory and worked with companies and membership groups to develop high-value, low-cost promotional programs with a focus on "giving back". Entertainment CMS clients include Reliant Energy, BP, Wachovia, Comcast, GM Motor Club, Allstate and Capital One. My clients received customized, goal-oriented programs designed to increase acquisition, retention and loyalty utilizing a proprietary database of discounts and savings.

Responsible for business development in a new territory (TX, OK, KS, LA, MS, AR). Prospecting, selling and developing advertising campaigns for direct clients and advertising agencies with a focus on increasing ROI and delivering measurable results.

Supervised, directed and coached national advertising sales team. Member of executive team responsible for magazine operations. Developed and implemented department budget. Worked with all departments on multiple projects including developing the editorial calendar, special advertising sections, circulation sponsorship programs and marketing promotions. Advertising/Sponsorship revenue increased 20% and online revenue increased 400% during my tenure.

National Sales Consultant responsible for developing key accounts and new territory with emphasis on uncovering and developing client problems and developing customized solutions. Helped C-level executives and managers achieve positive intentional change in their sales forces. Successfully completed with certification: SPIN® Selling, Winning Against the Competition, Buyer-Focused Prospecting, Making Major Sales, Account Strategy for Major Sales, and Presentation and Platform Skill Mastery.

Generated local and regional advertising revenue for AOL Time Warner Brands (online, cable, and print). Pioneered cross-platform selling within AOL Time Warner and was the first to introduce the concept to the Texas marketplace. Post-merger responsibilities included working with all local account executives and Time Warner Cable managers to ensure the division's success.