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I am a collaborative, yet decisive, P&L leader that delivers above-market revenue growth by solving customer pain-points better than competition. I have a proven track record of delivering top-tier market share, revenue, and profit growth in diverse industries across B2B and CPG, branded and private label businesses.I have comprehensive experience leading growth plans and P&L turnarounds in mature P&L's as large as $1B and small, start-up P&L’s with minimal resources. I take a customer-first, omni-channel approach where sales and marketing seamlessly partner to generate demand and deliver personalized, intuitive buying journeys that attract, convert, upsell, and retain customers.With an early foundation in CRM in Fintech, comprehensive experience in CPG and B2B brand and product management, and increasing P&L responsibility, I am consistently data-driven, leverage an outside-in perspective, and move fast to unlock new segments, markets, channels, and revenue streams.Most importantly, I love reinvigorating direct and indirect cross-functional teams to challenge the status quo, take smart risks, surpass objectives, and deliver dramatic results.Specialties:General Management | P&L Management | Go-To Market (GTM) Strategy | Account-based Marketing | Innovation Strategy | Omni-Channel Marketing | Sales and Marketing Strategy | Brand Strategy | Demand Generation | Cross-functional Leadership | Product Management | Agile and Scrum Methodology | Product Roadmap | Release Plan | Sprint Plan | Product Innovation | Channel Management | Segment Marketing
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President And CeoZono TechnologiesAtlanta, Ga, Us
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President And CeoZono Technologies Feb 2023 - PresentAtlanta, Georgia, UsEvolve, guide, and execute company vision by providing strategy, leadership, and accountability to drive significant growth and deliver the ZONO mission to provide disinfecting and sanitizing solutions to improve the welfare of all people and the earth.• Develop and implement strategic and annual growth plans• Own and direct P&L• Oversee the day-to-day operations of the company• Lead and develop the executive team -
Global Growth Strategy Executive - Enterprise (B2B/Cpg) Wipes Senior DirectorKimberly-Clark Apr 2022 - Jan 2023Irving, Tx, UsReporting to Chief Growth Officer. Developed multi-billion dollar strategic business plan that delivers profitable market share expansion and revenue diversification in new and existing categories: Huggies® Baby Wipes, Cottonelle® Flushable Wipes, WypAll®, Scott® and KimWipes® B2B Industrial Wipes.• Led consumer/customer insights market research that informed benefit territory spaces and right-to-win recommendation.• Aligned Executive Leadership Team on where to play and how to win, providing geographic and product portfolio expansion plan, technology strategy, and supply chain footprint strategy.• Developed roadmap of wipes innovation across consumer/customer life stages, delivering resources to most impactful commercial propositions. -
Business Unit Lead, Gm / Senior Director Industrial Wiper Business (B2B)Kimberly-Clark Professional Mar 2020 - Apr 2022Roswell, Ga, UsOwned $500M P&L, strategic business plan, annual operating plan, and day-to-day portfolio management. Headed direct team of 34 in marketing, product management, sales, and R&D with matrixed accountability for Sales and Supply Chain. Brands include: WypAll® Industrial Rags, KimWipes® Scientific Wipes, and Scott® Shop Towels and Rags in a Box; Key verticals: Manufacturing, Healthcare, Pharmaceutical, Scientific, Lodging, Food Service, and Retail. • Identified and developed solutions to address market trends and unmet customer needs, driving 10% revenue growth and increasing market share +390 bps in 2020.• Championed Scrum / Agile methodology, generating strong customer user stories, rapid feedback loops, accelerated minimal viable product (MVP) launch timelines, and $100M new product revenue pipeline. -
Senior Director, Global Nonwovens Strategy And Innovation (R&D)Kimberly-Clark Jan 2018 - Mar 2020Irving, Tx, UsIn this expanded role, I continued to lead the strategy for the internal business as well as a team of 80+ scientists and engineers to create materials that deliver consumer needs and bring our K-C Brand Benefits to life. Implemented a lean approach to embed an operating and management system that ensured accountability to deliver results. These tools continue to be used by the team today.
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Senior Director, Global Nonwovens Strategy And New Business DevelopmentKimberly-Clark Sep 2016 - Jan 2018Irving, Tx, UsLed the first voice of the customer survey and developed turnaround strategy to transform and rebuild a growth plan for this vertically integrated business including a 5 year manufacturing and footprint strategy to support the growth. Developed and implemented the strategy to transform the business from commodity to a competitive advantage by putting the customer needs first and transforming costs. Year one results include a double digit increase in EBITDA and an improvement in Voice of the Customer results from worst supplier to top supplier. Role was expanded to lead the entire research and engineering team in addition to leading strategy.
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Business Unit Leader / Gm, K-C Professional North America Health And Wellness (B2B)Kimberly-Clark Professional Dec 2014 - Sep 2016Roswell, Ga, UsLed $1B+ P&L for Kleenex® and Scott® Towels, Tissue, Soap and Dispensers in B2B Away From Home market; Key verticals: Commercial Real Estate/Office Buildings, Healthcare, Lodging, Food Service, Manufacturing, and Retail; Led direct team of 20 across Marketing, Product Management, R&D and large indirect team of finance, supply chain and sales.• Developed and implemented turnaround strategy that delivered 2x market growth and improved dispenser ROI by 100%• Launched new portfolio structure and brand-led innovation strategy with large multi-million dollar 3-year pipeline• Launched ONVATION®, the first KCP smart / IoT washroom system that transformed the way facilities are managed
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Director Of Corporate StrategyKimberly-Clark Sep 2013 - Nov 2014Irving, Tx, UsOne of 5 Strategy Directors reporting directly to CSO; Partnered with C-suite to be a catalyst of transformation for Kimberly-Clark Corporation, ranked 136 in Fortune 500 with $21B+ in revenue.- Led strategy projects across Kimberly-Clark Corporate sectors including B2C and B2B (Professional and Health Care Divisions).- Global strategy projects can include channel strategy, turn-around strategy, war gaming, competitive assessments, accelerated growth plans and potential M&A and divestitures across the corporation.
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General Manager / Director Small Business, Home Professional And Partnership ProductsKimberly-Clark Professional Sep 2011 - Sep 2013Roswell, Ga, UsGM for 3 businesses totaling over $500MM. Led sales, marketing, customer service and operation teams to deliver business turnaround and growth.Small Business - Created cohesive team focused on unique needs of small businesses through channels including Office Supply, Warehouse Clubs and e-commerce. Key customers include Sam's Club, amazon.com and Staples omni-channels.Home Professional - Led business to turn around profit and deliver top line growth for DIY'ers, Auto Enthusiasts and Contractors through channels including Home Improvement, Automotive Retailers, Walmart and Warehouse Clubs. Key customers include The Home Depot, Menards, Walmart and AutoZone.Partnership Products - Led unique business to partner with our customers to innovatively apply K-C technologies and open innovation to create high value solutions for them and their customers.
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Director Of Marketing, Global Marketing Effectiveness, Capability, Market Research, Home ImprovementKimberly-Clark Professional Apr 2009 - Sep 2011Roswell, Ga, UsPromoted to director and added accountability for Global Market Research and the Marketing Director for the KCP DIY / Small Business Channel. Led omni-channel marketing strategy, innovation, branding and annual customer plans for SCOTT® Shop Towels and SCOTT® Rags in a Box with The Home Depot, Lowe’s, Menards, Ace, True Value, Autozone, Advance Auto Parts, O’reilly’s, Walmart, Sam’s Club, Costco and BJ’s.
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Associate Marketing Director, Global Capabilities And EffectivenessKimberly-Clark Professional Sep 2006 - Mar 2009Roswell, Ga, UsLed Global Marketing Capability assessment of 170 B2B marketers around the world to identify skill gaps. Prioritized gaps based on common needs and impact to business results. Focused on pricing, customer-centric innovation, Marketing Strategy, Integrated Planning and ROI.Developed and launched first ever-Marketing Dashboard and ROI tool which provided visibility and consistency of measures across the organization for marketing efforts. Resulted in 17% improvements in marketing efficiencies of spend. Featured in Frost & Sullivan. Pioneered introduction of Value and Pricing Strategy throughout the Marketing, Sales, R&D and Finance organizations. Transformed Stage Gate process to result in 50% higher value capture for new products and price retention in the midst of pressure for price reductions.Reorganized market research team to improve approach to gather and utilize customer insights to drive innovation. Reduced redundant spending and improved relationship with key internal business partners.
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Senior Customer Marketing Manager, Warehouse ClubsKimberly-Clark Professional Feb 2004 - Aug 2006Roswell, Ga, UsLed joint business planning, omni-channel marketing strategy and stage/gate process for key SCOTT and KLEENEX brands targeted towards consumers and small businesses through Sam's Club, Costco and BJ's.
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Scientific / Speciality B2B Wiper Brand/Product/Category ManagerKimberly-Clark Professional Feb 2003 - Feb 2004Roswell, Ga, UsLed specialty wiper P&L including leading industrial brands KimWipes®, and WetTask® Wipes targeted to the following key verticals: Manufacturing, Healthcare, Pharmaceutical, Scientific, Clean Rooms and Food Service.- Turned around the business from declining to growth through portfolio simplification, improved sales incentive program and innovation to enter the clean room market.
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Product / Brand Manager, Neenah Paper B2B DivisionKimberly-Clark Professional Aug 2001 - Feb 2003Roswell, Ga, Us
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Associate Brand / Product Manager, Kleenex And Scott B2BKimberly-Clark Professional Sep 2000 - Aug 2001Roswell, Ga, Us
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Product Manager, Category AnalystParagon Trade Brands Jan 1996 - Aug 2000Manged product P&L's and marketing strategies for store brand diapers, fem care and adult incontinence categories. Utilized IRI and Neilsen data to drive marketing strategies.
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Marketing Specialist And Crm Database AdministratorMarketing Profiles Inc 1994 - 1996Fintech software solution, later acquired by Harland, Inc. Initially started as a co-op and then offered a full-time role upon completing my Bachelor of Science degrees.
Tracy Doucet, Mba Skills
Tracy Doucet, Mba Education Details
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Georgia State University - J. Mack Robinson College Of BusinessMarketing -
University Of Central FloridaGeneral
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University Of Central FloridaMarketing
Frequently Asked Questions about Tracy Doucet, Mba
What company does Tracy Doucet, Mba work for?
Tracy Doucet, Mba works for Zono Technologies
What is Tracy Doucet, Mba's role at the current company?
Tracy Doucet, Mba's current role is President and CEO.
What is Tracy Doucet, Mba's email address?
Tracy Doucet, Mba's email address is tr****@****ook.com
What is Tracy Doucet, Mba's direct phone number?
Tracy Doucet, Mba's direct phone number is (770)-587*****
What schools did Tracy Doucet, Mba attend?
Tracy Doucet, Mba attended Georgia State University - J. Mack Robinson College Of Business, University Of Central Florida, University Of Central Florida.
What are some of Tracy Doucet, Mba's interests?
Tracy Doucet, Mba has interest in Civil Rights And Social Action.
What skills is Tracy Doucet, Mba known for?
Tracy Doucet, Mba has skills like Marketing Strategy, Product Marketing, Strategy, Cross Functional Team Leadership, P&l Management, Market Research, B2b, Consumer Products, Marketing, Global Marketing, Brand Management, Business Strategy.
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