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A visionary, thought leader, Tracy is known for her success in developing and driving corporate culture, collaboration, and strategy. She is well versed in the art of leadership, communication, and change management. Tracy joined the Canadian Society of Association Executives (CSAE) as President & CEO, in July 2017. Prior to joining CSAE, she held senior positions for numerous leading brands both in the private and non-profit sectors including the Ontario Chamber of Commerce, MasterCard International, Kinark Child & Family Services, and The Arthritis Society. A small stint in politics, Tracy was elected to Whitby Town Council in 2010 as North Ward Councillor. She continues to be be an active volunteer and community leader.
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President And CeoCsaeToronto, On, Ca -
President & CeoCsae Jul 2017 - PresentToronto, On, CaCanada’s only member-based not-for-profit organization committed to delivering the knowledge, resources and environment to advance association excellence.Guiding CSAE into the future of association leadership through the development of a new vision, strategy, and business model. Acting as a catalyst to champion change in an evolving sector. Crystallizing a new direction successfully achieving buy-in from a variety of stakeholders. Partnering with the board of directors and other constituents to drive culture change across the organization improving CSAE’s profile. Responsible for all aspects of organizational management including the creation of strategic, tactical and financial plans; sustainable revenue development; goal setting and performance measurement; organizational structure and team development; ensuring good governance and exercising best practices in operational excellence. -
Vice President, Network & Member RelationsOntario Chamber Of Commerce Oct 2016 - Jun 2017Toronto, On, CaOntario's business advocate; building a stronger province for all. An essential member of the senior leadership team, contributed to the strategic direction and continued growth of the chamber and the chamber network. Championed, supported and represented the voice of more than 145 chambers and boards of trade throughout Ontario to ensure they remain relevant and successful in their respective communities. Built strategies that aligned the chambers/boards of trade around good governance, member experience, and growth. -
Chief Executive OfficerWhitby Chamber Of Commerce Sep 2013 - Oct 2016Whitby, Ontario, CaThe Whitby Chamber of Commerce is the largest network of business and professional organizations in Whitby and one of the largest in Durham Region. Providing leadership, learning and connection to organizations of all sizes, the Chamber builds partnerships and supports all stakeholders in their respective pursuit of success. Lead, influenced and built the profile and reputation of the Whitby Chamber. Created and introduced strategies that improved stakeholder relations, member retention and opportunities for future growth. Identified key advocacy priorities to impact and affect positive change in Durham Region. Achieved organizational excellence and delivered outstanding business practice. -
Vp, Marketing, Communications & Stakeholder RelationsThe Arthritis Society 2011 - 2013Toronto , Ontario, CaThe largest health charity in Canada dedicated to improving the lives of the 4.6 million Canadians living with arthritis.Led the national development of public policy, stakeholder engagement, and brand marketing. Successfully introduced a national brand platform to reinvigorate the Society’s profile and reputation engaging donors, partners and employees increasing overall awareness and revenue. Created a stakeholder relations strategy to restore the Society’s reputation and position of influence within the arthritis and broader health communities resulting in increased funding partners and contributions. -
Councillor - North Ward OneTown Of Whitby 2010 - 2013Whitby, Ontario, CaElected by the constituents of Whitby’s North Ward to represent the residents, businesses and others in the collective decision making of Council and committees to ensure the work of the municipality was accomplished. Regularly communicated and worked with all levels of government – federal, provincial, regional and local. Received the Queen Elizabeth II Diamond Jubilee Medal in 2013 for service to the Whitby community. -
Director, Marketing & CommunicationsKinark Child And Family Services 2005 - 2011Markham, Ontario, CaOntario's largest children's mental health organization providing community-based services throughout the province. Successfully developed and implemented strategic brand marketing and communications plans to position Ontario’s largest children’s mental health organization as the respected sector leader. Worked in conjunction with Board of Directors, Ministry partners and multiple stakeholders to advocate for increased public education and awareness. -
Vp, Marketing & CommunicationsMastercard 1996 - 2004Purchase, Ny, UsGlobal technology and payments industry leader. Planned and directed the development of all strategic brand building strategies for Canada. Successfully introduced the award winning “Priceless” campaign originally increasing awareness by 17%. Provided value-added marketing programs through partnerships and alliances to build customer business and increase stakeholder profitability. Established and led the marketing team and managed an annual budget of more than $20 million. Recieved the President's Award in 1995 for contributions to brand development; recognized in the top 50 of Canada's most influential marketers in 2005. -
Director, Marketing & CommunicationsMastercard 1994 - 1996Purchase, Ny, Us
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Manager, Marketing & CommunicationsMastercard 1992 - 1994Purchase, Ny, Us
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Manager, MarketingNational Trust 1989 - 1992
Tracy Folkes Hanson, Cae Skills
Tracy Folkes Hanson, Cae Education Details
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Harvard Business SchoolBrand Management - Executive Course -
Queen'S UniversityMarketing - Executive Course
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Humber CollegePublic Relations
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Algonquin College Of Applied Arts And TechnologyRecreation Leadership
Frequently Asked Questions about Tracy Folkes Hanson, Cae
What company does Tracy Folkes Hanson, Cae work for?
Tracy Folkes Hanson, Cae works for Csae
What is Tracy Folkes Hanson, Cae's role at the current company?
Tracy Folkes Hanson, Cae's current role is President and CEO.
What is Tracy Folkes Hanson, Cae's email address?
Tracy Folkes Hanson, Cae's email address is tr****@****nson.ca
What is Tracy Folkes Hanson, Cae's direct phone number?
Tracy Folkes Hanson, Cae's direct phone number is (416) 363*****
What schools did Tracy Folkes Hanson, Cae attend?
Tracy Folkes Hanson, Cae attended Harvard Business School, Queen's University, Humber College, Algonquin College Of Applied Arts And Technology.
What are some of Tracy Folkes Hanson, Cae's interests?
Tracy Folkes Hanson, Cae has interest in Health.
What skills is Tracy Folkes Hanson, Cae known for?
Tracy Folkes Hanson, Cae has skills like Marketing Communications, Public Relations, Leadership, Strategic Planning, Strategy, Media Relations, Event Management, Fundraising, Management, Marketing Strategy, Marketing, Brand Management.
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