Bilingual and bicultural professional, dedicated to helping brands and businesses skyrocket their sales through an array of targeted marketing, promotional and grassroots initiatives. Given her long-standing relationships with representatives in industries ranging from media and tourism, to retail and consumer packaged goods, Tracy helps companies like Jewel-Osco, ACME/Safeway Mid-Atlantic, Albertsons Southern, and their extensive vendor communities achieve double-digit sales growth and reach new heights through strategic partnerships and positioning.Specialties: - Multicultural and Specialty Marketing Strategies (Hispanic, African-American, Kosher, Polish, Natural/Organic, Pairings and more)- Travel and Tourism (Meetings and Conventions, Incentive, Ecotourism)- Event Planning (Press Conferences, Store-Fronts, Trade Shows, Grassroots Festivals)- Media (Press Releases, Crisis Communication, Planning/Buying)- Analyses (Post-Promotional, Surveys, Competitive)- Consumer Packaged Goods- Multi-Million dollar P&L Responsibility- Industry Writing and Speaking
Listed skills include Integrated Marketing, Advertising, Marketing Strategy, Marketing, and 31 others.