Founder + CEO, Long Weekend. We develop and grow irresistible brands.I lead Long Weekend, a creative strategic partner that builds and grows irresistible brands. We craft brands that shine and delight, win attention and drive revenue. We shape a brand's best story with defined brand vision, creative leadership and business strategy. 15+ years of brand building, creative leadership and business strategy. I have defined and built emerging brands and reinvented iconic global lifestyle businesses across fashion and hospitality, including J.Crew, Loeffler Randall and The Lake House on Canandaigua. I excel in crafting holistic brand strategies that connect the dots between the visual, emotional and behavioral dimensions of a brand. My expertise lies at the nexus of commerce and creativity, where I bring extensive experience in formulating brand vision, growth strategies, and fostering strategic partnerships. I possess a keen ability to craft a brand narrative that resonates and leaves a lasting impact. I am recognized for my discerning taste and style, skillfully blending classic elegance with contemporary ease. I’m a New Yorker who lives in LA (with Nebraska roots).