Tracy Gray work email
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Innovative marketing leader specializing in crafting integrated customer experiences and pioneering industry-leading marketing campaigns. Expertise lies in blending data-driven insights with creative problem-solving to achieve impactful outcomes. Dedicated to transforming and enhancing brand strategies through a combination of analytical precision and creative vision. Proven track record of driving significant brand and business results by uncovering opportunities for innovation and transformation. CORE COMPETENCIES Global Content Strategy | Creative Direction | Campaign Management | Cross-Functional Team Leadership | Stakeholder Alignment | Strategic Planning | Agency Collaboration | Budget Management | Brand Revitalization | Performance Analysis | Digital Campaign Execution | Brand GovernanceTECHNICAL SKILLSAdobe Creative Suite | ChatGPT | CoPilot | Power BI | Workfront | Clarizen | Microsoft Word, PPT, Excel, Sharepoint, TeamsLET’S CONNECTI invite you to connect with me on LinkedIn or email me at tracyggray@gmail.com
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Global Campaign Lead - Brand, Campaigns And Experiential MarketingDell Technologies Feb 2024 - Aug 2024Round Rock, Texas, UsDrove the global content and creative strategy for marketing campaigns for the consumer PC brand XPS enhancing messaging and streamlined customer journeys that drove brand engagement and revenue growth. Led the entire creative process, from planning and strategy, crafting briefs, guiding agency collaboration, managing stakeholder reviews, and ensuring seamless alignment with accessibility standards and brand guidelines. Achievements-Launched Dell's next-gen AI PCs, boosting demand and elevating Dell's innovation profile.-Partnered with cross-functional internal and external partner marketing teams (Intel, NVIDIA, AMD) to ensure cohesive strategy and alignment on campaign go-to-market. -Reviewed and supported regional marketing materials to ensure consistency with brand guidelines.-Received numerous Inspire awards from colleagues and leadership for project leadership, innovation, results, integrity, and collaboration. -
Global Campaign Lead - Brand, Campaigns And Experiential MarketingDell Technologies 2021 - 2024Round Rock, Texas, UsResponsible for driving full-funnel, connected and consistent B2B campaigns designed to shift perception and create demand. Led the entire creative process, from planning and strategy, crafting briefs, guiding agency collaboration, managing stakeholder reviews, and ensuring seamless alignment with accessibility standards and brand guidelines. Achievements-Successfully drove market impact, short/long term branding, and awareness/consideration for Small Business. -Enhanced brand health for Dell's Infrastructure Solutions Group by optimizing two Small Business campaigns, driving 91% YOY revenue growth in transactional sales and 67% YOY growth in Hybrid Cloud solutions.-Reviewed and supported regional marketing materials to ensure consistency with brand guidelines.-Received numerous Inspire awards from colleagues and leadership for project leadership, innovation, results, and collaboration.
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Global Campaign Lead - Marketing CommunicationsDell Technologies 2018 - 2020Round Rock, Texas, UsLed end-to-end marcom campaign development and creative execution for the Infrastructure Solutions Group to support regional marketing efforts across NA, EMEA & APJ. Collaborated with global marketing stakeholders to shape strategy, objectives and tactics necessary to create compelling marketing programs to help engage prospects and customers and drive accelerated growth.Achievements-Spearheaded the launch of Dell Technologies' inaugural Cloud campaign, driving significant brand engagement and revenue growth.-Strategically redesigned the global B2B email template to align with industry best practices, enhancing communication effectiveness and engagement.-Co-directed a strategic and creative overhaul of the B2B creative brief, streamlining processes and optimizing campaign development.-Received numerous Inspire awards from colleagues and leadership for project leadership, collaboration and results.
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Account DirectorSteel Advertising 2017 - 2018Austin, Tx, UsSteel is a Texas-based, full-service, integrated advertising agency offering branding, advertising, marketing and website development.As an Account Director, I grew and maintained client relationships, balancing client advocacy with agency needs. Led cross-functional teams to deliver impactful solutions, meeting financial goals. Developed and managed project proposals and budgets. Achievements-San Jacinto College – Revitalized brand with the “San Jac Certified” campaign, exceeding KPIs and increasing engagement.-CHRISTUS Health Plan - Directed a lead generation campaign doubling conversions and halving acquisition costs.-Brain Sentinel – Collaborated with a cross-functional team to create the go-to-market strategy, positioning, and website for a new OTC seizure monitoring device. -
StrategistAscend Marketing 2015 - 2017Grapevine, Texas, UsNot a typical agency or consultancy, Ascend is a different kind of partner that helps clients attain a higher level of marketing performance. Ascend is built to seamlessly plug its capabilities directly into clients own marketing organization to make it strongerAs a strategist, I directed the strategic and creative execution of email and direct marketing programs for Verizon's small and medium business products, driving engagement and business growth.Achievements-Analyzed metrics to enhance campaign performance, increasing engagement and sales.-Created award-winning video content to deepen customer engagement and move them through the customer lifecycle. -Led the rebrand for SMB marketing, including messaging and creative across multiple channels. -
Account DirectorPja Advertising + Marketing 2011 - 2014Cambridge, Ma, UsPJA is a nimble, full-service, and digitally-centric agency that lives to work for complex, innovation-driven categories — life sciences, technology, fintech — where change is a constant and stakes are high. PJA builds brands and grows demand with unconventional strategy and creative, going beyond status quo approaches.As an Account Director, I oversaw campaign planning and execution for the Bio Rad Life Science global business unit. Developed proposals and managed budgets to consistently meet agency financial goals.Achievements -Collaborated with a cross-functional team to launch the first digital campaign, increasing awareness and leads.-Expanded business by securing additional lines of business within the Life Science group.-Mentored office manager, promoting them to account service. -
Account DirectorPrecisioneffect (Formerly Lehman Millet) 2008 - 2010PRECISONeffect helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Teams are comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. As an Account Director, I led cross-functional teams to deliver innovative healthcare branding solutions. Managed project scope, fees, timing, and process.Achievements-Conducted a national ethnography study for Abbott Nutritional Division, informing positioning and messaging.-Led a cross-functional team that created a Verbal Brand Language Guide to inform the development of new Abbott diagnostic instruments.
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Global Brand SpecialistCovidien (Now Medtronic Minimally Invasive Therapies Group) Jan 2007 - Dec 2007Covidien is a global health care products company and manufacturer of medical devices and supplies.As a member of the global brand and identity team, I helped execute a rebrand for Covidien ensuring package design and internal and external marketing communications aligned with brand standards and guidelines.
Tracy Gray Skills
Tracy Gray Education Details
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Southern Methodist UniversityAdvertising
Frequently Asked Questions about Tracy Gray
What is Tracy Gray's role at the current company?
Tracy Gray's current role is Global B2B & B2C Marketing Leader | Global Campaign Manager | Driving Brand Love and Business Impact | Data Driven Innovator | Creative Storyteller | Campaign & Content Strategist | Dell Alumni.
What is Tracy Gray's email address?
Tracy Gray's email address is tr****@****ail.com
What is Tracy Gray's direct phone number?
Tracy Gray's direct phone number is +151298*****
What schools did Tracy Gray attend?
Tracy Gray attended Southern Methodist University.
What are some of Tracy Gray's interests?
Tracy Gray has interest in Chalk Paint, International Travel, Children, Skiing, Environment, Education, Science And Technology, Hiking, Home Design, Mountain Biking.
What skills is Tracy Gray known for?
Tracy Gray has skills like Integrated Marketing, Advertising, Interactive Marketing, Digital Strategy, Digital Marketing, Direct Marketing, Marketing, Online Advertising, Leadership, Brand Management, Account Management, Brand Development.
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