Tracy Gonzalez Email & Phone Number

Culver City, CA

• OVERVIEW: Sales and management of off-price brand accounts such as Ross, Tuesday Morning and TJ Max, developing and managing custom programs for multiple product categories within each account.
• Manage and maintain successful B2B relationships with three, top-tier off-price retail stores (TJX, Ross & Tuesday Morning)
• Build quarterly sales product programs for multiple product types—Stationery, Storage and Bath—for both Everyday and Seasonal use, working with clients and in-house design team.
• Increase sales by introducing new products, developing in-roads to new channels within current customer base and building on active, successful programs.
• Direct and assist new product development based on client requests and needs, working to hit target price-points and margins.
• Effectively work as central point person for every aspect of every program of all assigned accounts, working with multiple departments to ensure customer satisfaction and on-time delivery.

Rancho Dominguez, CA

• Oversee and execute all aspects of custom product development from concept, design, production and delivery; work closely with salespeople, clients, in-house and overseas manufacturing staff to ensure on-budget.
• Manage multiple, simultaneous projects for key account team and multiple customers, keeping all parties continually informed and updated.
• Prepare purchase order packages with detailed product specifications such as design, fabrication, labeling and packaging to ensure orders are produced to client requirements.
• Build custom OEM product development into a focused area of the company. Doubled custom business by producing high-visibility projects for customers such as BMW, MGM/Mirage, Kawasaki, Barnes & Noble, Six Flags, Yankee.
• Oversee customer service department ensuring timely, accurate order entry, excellent phone service and adherence to company policies and regulations.
• Experienced with multiple EDI interfaces such as SPS Commerce and EasyLink.

Woodland Hills, CA

• Managed promotional and Quick Service Restaurant (fast food) accounts, primarily KFC, handling all aspects of projects from concept to delivery.
• Analyzed market and product line compatibility of specialized accounts.
• Served as primary point person between Client, Licensor, Creative, Engineering, QA/QC, Hong Kong, Logistics and Accounting.
• Experienced in product development of plush, printed goods and hard goods (plastics).
• Executed 92 live projects from start to finish, on time and on budget, resulting in $30.1 million dollars in sales.

Woodland Hills, CA

• Managed Mass Market accounts such as Target and Toys R Us, as well as non-Mass accounts such as Avon and Pillsbury.
• In charge of product and sample development, Orient order placement, production tracking, conformance to customer product specifications and adherence to schedules to ensure on-time delivery.
• Executed 21 live projects delivering approximately $1.3 million dollars worth of sales during 1996.

Woodland Hills, CA

• Built and established relationships with foreign distributors
• Corresponded daily to ensure constant updated information maintaining a positive company image and top-notch service.
• Coordinated product and ordering information collected from Dakin’s domestic in-house departments and Orient offices.
• Created an instructional/operational handbook detailing USA order handling and areas of responsibility resulting in a systemized, streamlined order handling process.
• Planned and orchestrated three International Distributor meetings involving booking of hotel rooms, coordination of itineraries, agenda development, sample organization, collection and production of meeting materials.
• Managed the coordination and communication of information for eleven International Distributors covering over 30 countries resulting in an increase in International business by 20% in the first year.