Tracy Goschalk Email & Phone Number

United States

London, United Kingdom

• Cultivated trusting client relationships by providing tailored search strategies with clear KPIs• Ensured client goals are met through proactive recommendations and delivery on campaign objectives• Leveraged extensive search knowledge to build & activate client strategy, optimizations, custom reporting, business reviews, etc. • Collaborated with analytical leads, product management, and engineering teams to improve customer performance• Drove incremental revenue through… Show more • Cultivated trusting client relationships by providing tailored search strategies with clear KPIs• Ensured client goals are met through proactive recommendations and delivery on campaign objectives• Leveraged extensive search knowledge to build & activate client strategy, optimizations, custom reporting, business reviews, etc. • Collaborated with analytical leads, product management, and engineering teams to improve customer performance• Drove incremental revenue through upselling and cross selling relevant opportunities• Achieved 116% quota attainment for FY 2019• Achieved 102% quota attainment for FY 2018 Show less

New York, New York

Clients: Qlik• Oversaw development and management of global (28 country, 17 language) digital marketing strategy and analysis• Landy Award finalist 2016 and 2017, Best Enterprise SEM Initiative – B2B for Qlik• Trained new hires and current staff members for continuing development• Pitched for new business opportunities and expansion potential on existing client relationships• Managed team of 4 direct reports on $50MM+ SEM budget for iCrossing’s largest media client•… Show more Clients: Qlik• Oversaw development and management of global (28 country, 17 language) digital marketing strategy and analysis• Landy Award finalist 2016 and 2017, Best Enterprise SEM Initiative – B2B for Qlik• Trained new hires and current staff members for continuing development• Pitched for new business opportunities and expansion potential on existing client relationships• Managed team of 4 direct reports on $50MM+ SEM budget for iCrossing’s largest media client• Participated on the National and New York leadership teams of SPARK, iCrossing’s women’s initiative, selected as a member of iCrossing’s Diversity Council and Media Council Show less

New York, New York

Client: QlikPrior Clients: AT&T, DIRECTV, New York & Company

New York, New York

Client: AT&T, DIRECTV

Greater New York City Area

• Reorganized and expanded search marketing program, leading to improved performance and increased visibility• Developed, executed, managed, and provided reporting on search engine campaigns• Performed regular optimizations to achieve changing marketing goals• Served as primary contact with SEO agency, monitoring content delivery and results• Interpreted analytics data to optimize performance, combining paid and organic search, direct, email, social media, and affiliate traffic… Show more • Reorganized and expanded search marketing program, leading to improved performance and increased visibility• Developed, executed, managed, and provided reporting on search engine campaigns• Performed regular optimizations to achieve changing marketing goals• Served as primary contact with SEO agency, monitoring content delivery and results• Interpreted analytics data to optimize performance, combining paid and organic search, direct, email, social media, and affiliate traffic to the site• Ensured proper implementation of tags on site to allow for improved analytics access and remarketing abilities• Managed on-site search and updated inbound links to site to ensure optimal user experience Show less

New York, New York

Clients: Canon, Toyota, Raymour & Flanigan• Maintained and managed daily relationships with clients and agency counterparts• Developed, executed, managed, and provided reporting on search engine campaigns• Pursued client marketing goals through daily, weekly, and monthly optimizations• Evaluated detailed performance metrics through custom campaign reports

New York, New York

Client: Starwood Hotels (Sheraton, Westin, W Hotels, St. Regis, Le Meridien, aloft, Four Points, element, Luxury Collection)Prior Clients: Limited Brands (Victoria's Secret, PINK), Weight Watchers, Microsoft• Spearheaded an effort to align Starwood’s global agencies’ search campaigns• Managed a team of consultants to scale several large campaign creation projects• Owned daily relationships with clients, consultants, and agency counterparts• Developed, executed… Show more Client: Starwood Hotels (Sheraton, Westin, W Hotels, St. Regis, Le Meridien, aloft, Four Points, element, Luxury Collection)Prior Clients: Limited Brands (Victoria's Secret, PINK), Weight Watchers, Microsoft• Spearheaded an effort to align Starwood’s global agencies’ search campaigns• Managed a team of consultants to scale several large campaign creation projects• Owned daily relationships with clients, consultants, and agency counterparts• Developed, executed, managed, and provided reporting on search engine campaigns• Createed and presented case studies for knowledge sharing across global Razorfish offices• Performed daily, weekly, and monthly optimizations to achieve client marketing goals• Built custom campaign reports to evaluate detailed performance metrics• Developed and executed quarterly planning and test strategies for future initiatives• Participated in new business pitches for Razorfish’s Business Development team• Participated in Razorfish’s invitation-only Social Media SWAT Team, vetting social media vendors for use by search and media teams, identifying opportunities and challenges around cross-media integration• Provided Facebook campaign setup and trafficking guidance to internal search teams through Razorfish’s invitation-only Facebook Leadership Team• Participated in Facebook’s invitation-only Facebook Product Panel Show less

New York, New York

Client: Limited Brands - Victoria's Secret, Bath & Body Works, Victoria's Secret PINK; Gilt Groupe• Develop, execute, manage, and optimize search engine campaigns for Limited Brands and Gilt Groupe accounts• Maintain day-to-day client relationships across multiple clients – Victoria’s Secret, PINK, Bath & Body Works, and Gilt Groupe• Build custom campaign reports to convey detailed performance metrics, and communicate and explain results to clients• Participate as a member… Show more Client: Limited Brands - Victoria's Secret, Bath & Body Works, Victoria's Secret PINK; Gilt Groupe• Develop, execute, manage, and optimize search engine campaigns for Limited Brands and Gilt Groupe accounts• Maintain day-to-day client relationships across multiple clients – Victoria’s Secret, PINK, Bath & Body Works, and Gilt Groupe• Build custom campaign reports to convey detailed performance metrics, and communicate and explain results to clients• Participate as a member of Razorfish’s invitation-only Facebook Leadership Team Show less

New York, New York

Fixed Income Sales Trader• Managed liquidity needs for over 3500 client accounts as part of team that managed $12.5 billion in assets• Analyzed clients’ portfolios with respect to structure, duration, and credit and communicated findings to current and prospective clients• Pitched separately-managed municipal bond portfolios to potential clients• Communicated with wealth advisors regarding parameters and details for high wealth management individuals’ accounts• Provided… Show more Fixed Income Sales Trader• Managed liquidity needs for over 3500 client accounts as part of team that managed $12.5 billion in assets• Analyzed clients’ portfolios with respect to structure, duration, and credit and communicated findings to current and prospective clients• Pitched separately-managed municipal bond portfolios to potential clients• Communicated with wealth advisors regarding parameters and details for high wealth management individuals’ accounts• Provided in-person strategic planning and counseling to internal teams in Salt Lake City, Philadelphia, and Chicago regarding future development, efficiency, and new business• Monitored credit changes on client accounts and responded with relevant sales decisions• Developed components of new systems to streamline information and maximize efficiencies, including creating a credit review database • Reconciled inconsistencies between multiple software systems to ensure uniformity• Achieved Series 7 and Series 66 certifications Show less

New York, New York

Fixed Income Sales Trader• Managed liquidity needs for over 3500 client accounts as part of team that managed $12.5 billion in assets• Analyzed clients’ portfolios with respect to structure, duration, and credit and communicated findings to current and prospective clients• Pitched separately-managed municipal bond portfolios to potential clients• Communicated with wealth advisors regarding parameters and details for high wealth management individuals’ accounts• Provided… Show more Fixed Income Sales Trader• Managed liquidity needs for over 3500 client accounts as part of team that managed $12.5 billion in assets• Analyzed clients’ portfolios with respect to structure, duration, and credit and communicated findings to current and prospective clients• Pitched separately-managed municipal bond portfolios to potential clients• Communicated with wealth advisors regarding parameters and details for high wealth management individuals’ accounts• Provided in-person strategic planning and counseling to internal teams in Salt Lake City, Philadelphia, and Chicago regarding future development, efficiency, and new business• Monitored credit changes on client accounts and responded with relevant sales decisions• Developed components of new systems to streamline information and maximize efficiencies, including creating a credit review database • Reconciled inconsistencies between multiple software systems to ensure uniformity• Achieved Series 7 and Series 66 certifications Show less

New York, New York

Fixed Income Sales Trader• Analyzed clients’ portfolios with respect to structure, duration, and credit and communicated findings to current and prospective clients• Communicated with wealth advisors regarding parameters and details for high wealth management individuals’ accounts• Monitored credit changes on client accounts and responded with relevant sales decisions• Achieved Series 7 and Series 66 certifications

New York, New York

• Managed furniture and decorative art to be auctioned from the time of arrival at Christie’s until after the sale• Served as primary contact for consignors, interested clients, and purchasers with questions• Oversaw one to three auctions per month with an average of 800 lots per sale