Tracy Hallock Reichmuth Email & Phone Number

Rochester, Ny, Us

• Design direct mail, posters, brochures, catalogs, billboards, tradeshow backdrops, banners, e-mail blasts & other web graphics, print ads • Prepare and preflight electronic files for variety of printing processes (film, direct-to-plate, Kodak NexPress, Indigo, Xerox DocuColor and large-format inkjet• Generate contract color proofs & create folding dummies for client review

Graphic design, art & photography direction, photomontage, digital retouching and prepress.

• Design & layout 4/C newspaper ads, direct mail pieces, brochures, posters, banners & other point-of-purchase materials• Assist creative director with design of TV graphics, upload to post production facility FTP site• Update client website content & graphics to reflect current promotions

• Work with creative team to create designs that meet or exceed client requirements while promoting and reinforcing the brand for clients including Fleischer’s Bagels, Klein Steel, Mark’s Pizzeria, Stone Construction Equipment and YMCA of Greater Rochester.• 3rd Place PICA “Measures of Success” award for art direction and design of “Outsmart, Outlast, Outperform” 4/C ad for Stone Silver Fox™ Forward Plate, September 2004• Art direct photography and illustration, recommend and purchase stock photography• Supervise junior staff and freelancers• Work with traffic, production and account management with budgets and production scheduling—to deliver jobs on-time and on-budget• Prepare and preflight electronic files for release to printer or other vendor• Review Approval proofs & press proofs

• Design and produce advertising campaigns, collateral and POP materials clients including Agrilink, Buffalo Bills, Buick, Faces of Hope, Preferred Care, Wendy’s, Wegmans and Xerox.• Certificate of Merit in the 1999 Addy Competition sponsored by the Rochester Advertising Federation for art direction of the 1998 Faces Of Hope traveling exhibit• Manage creative department font library and electronic archives.

• Work with senior creative staff to develop and produce advertising, collateral, public relations pieces and sales support materials for clients including AgriLink, Blue Cross/Blue Shield, Lockheed Martin, Monroe Community College, United Way of Greater Rochester and Xerox • Transform the concepts of non-computer savvy art directors into reality by turning their traditional and/or electronic roughs into finished electronic comps and mechanicals.

Rochester, New York Area

B.F.A, Advertising Design

Advertising Design with a minor in Photography

Regents Diploma With Honors, College/University Preparatory And Advanced High School/Secondary Diploma Program

Activities and Societies: National Honor Society; Track, Cross-Country