I oversee the International freight forwarding division, Business Intelligence department, Pricing department for all International, Domestic and Fulfillment RFPs and quotes, Risk Management and Compliance, Carrier Relations/Customer service, Contracts as well as compensation and benefits for the company.

MRMA provides an environment for manufacturing companies, suppliers and educators to exchange ideas, share knowledge, discuss opportunities and share problems for the mutual benefit of the manufacturing environment in North Central Florida.

Big Daddy Unlimited is a subscription based e-commerce company that sells Firearms and other outdoor accessories. Big Daddy Guns is a brick and mortar firearm and accessory retailer. I was recruited in as the company’s first CEO to implement infrastructure and resources to manage fast growing online business as well as increase physical footprint by opening more stores. • Sales – Grew sales from $19 million in 2019 to over $50 million in 2020 by revamping the website, implementing new Email Service provider and re-negotiating influencer agreements resulting in more traffic and saving $200k per year. Restructured management of unprofitable retail location and turned around to a $300k profit in 9 months as well as opened another profitable retail location.• Operations Management – Added over 100 employees in nine months by assessing deficiencies in customer service, fulfillment, Marketing and Merchandising. Took the company’s abandonment rate in customer service from 70% to 10% within six months. I also added four buyers that negotiated better margins and improved our gross margin by over 500 basis points. In addition, I opened a full scale fulfillment center to support stocking fast moving skus. • Finance – I hired the company’s first controller and began reporting financials on a GAAP basis and implemented weekly cashflow forecasting as well as complete monthly financials. Implemented new ERP system (Netsuite) as well as a warehouse Management system (Snapfulfil) • Personnel/organizational structure – Created organization structure from small family run business with one reporting line to multiple reporting based on leader from each department. Implemented employee handbook as well as standardized pay structure based on positions. In order to attract talent, I improved the benefits by adding health insurance as well as a 401k plan.

EVP/President E-Commerce - Hired in August 2016 as CFO and assumed EVP/President role in May 2017• Sales – After assuming EVP role I continued growing sales by revamping email program and focusing on digital marketing spend of $25 million annually. Managed the complete re-build of the ecommerce platform and consolidated all sites from three different platforms to one. Oversaw all Market place sales which exceeded $30 million annually.• Operations Management - Consolidated and integrated operations of two separate ecommerce companies, closed unprofitable retail locations. Closed warehouse in Florida used to process returns by redirecting returns to manufacturer saving $2 million annually in operating cost. I spearheaded the opening of an additional Fulfillment center in order to ship faster to our customers. Consolidated multiple locations created from merger that saved $1 million annually. • Finance – Merged both companies into one ERP system, improved inventory accuracy by implementing warehouse management system (WMS). Implemented new payment processor which cut chargebacks in half. • Personnel/organizational structure – Established and aligned organizational structure to be more consistent with ecommerce/retail Company for newly combined company.

RealTruck is a fast growing online retailer of automotive aftermarket accessories operating a variety of eCommerce sites that deliver the best experience in shopping for all your aftermarket Truck accessories. Our mission is to revolutionize the truck accessory industry by focusing on innovation, inspiration and unmatched service. We provide an immersive and engaging experience for truck enthusiasts and offer expert advice with comprehensive information on every product we sell. RealTruck.com is recognized as the lead retailer in the nation for running boards and tonneau covers. Our brands include; Realtruck.com, Tonneaucoversworld.com, Runningboardwarehouse.com, bakflip.com, GatorCovers.com, and Havocoffroad.com.

Business management consulting firm providing consulting services for medium to large size companies. We provide a variety of consulting services including but not limited to, complete business assessments and recommendations on organizational and capital structure, process improvement, accounting and financial services, workflow mapping and software implementation management. In addition, we assist with creating business plans or marketing plans including providing creative elements to support various marketing tactics.

I was recruited back to HSN by the COO/CFO to provide executive leadership in building and managing the organizational infrastructure for the launch of HSN2, the company's second ecommerce channel. In managing the launch and daily operations, I hired high-performance talent from internal and external sources and collaborated on programming to maximize sales and margins.Highlights:* Spearheaded annual 50% growth for HSN2 in comparison to HSN’s 3% growth for the same period. * Assisted affiliate sales team in securing four new cable operators and 30 million new subscribers.* Managed complete redesign of HSN's digital platforms after multiple prior missed deadlines.* Directed implementation of Enterprise Marketing Management software used by more than 400 marketing, project management, and creative professionals, with a $2M annual savings.

In this executive role, I rapidly remediated numerous negative operational issues. I managed business strategy and planning and oversaw and directed the annual auditing process and shareholder reports.Highlights:* Secured millions of dollars in equipment financing, managed the company’s bonding requirements, and persuaded underwriters to issue the company’s largest bond for an Army Corps of Engineering project.* Reduced audit fees by 20% by having better prepared reports and backup schedules.* Created new business process for managing bids, resulting in 40% growth in submitted bids and 20% increase in bids awarded.* Oversaw conversion from Data Pro accounting software to SAP and implemented Salesforce.* Lowered premiums by $200K and performed complete risk assessment.* Renegotiated major contract with subcontractor resulting in $200K savings.

I was hired as the company’s first CFO, with COO responsibilities, to bring structure and accountability for three organizations in supporting aggressive growth. I set up cash flow projections and procedures necessary to manage explosive growth and designed the first budget and monthly financial reporting on a GAAP basis.Highlights:* Set up systems to support more than 450% growth.* Saved $75K in interest expense during first year through automated cash management system which cut collection time and need to borrow.* Identified and remediated $2M+ in billing errors and negotiated longer pay cycles with suppliers.* Negotiated $2M in credit facility with local bank and $7M in commercial lines.* Saved $100K annually by negotiating sale of realty company.* Saved $500K over five years in general liability premiums and increased auto fleet policy from $50K in coverage to $1M umbrella policy at no additional cost.* Implemented Sage 100 and automated construction scheduling system.

After working for the parent company (IAC), I advanced to HSN, the company's most profitable entity, to manage accounting and finance operations. I created the financial model that increased overall margin by selling higher margin items on air and moving clearance items to the HSN online store. I provided critical analysis on cable TV distribution deals, renewals, and strategic development opportunities, including acquisitions, restructuring, and joint ventures.Highlights:* Played key role in 25% profit margin increase by analyzing merchandising markdown and liquidation data and enabling pricing of aged inventory.* Created monthly financial reports that aided executives in decision-making and oversaw budgeting process and creation of five-year plan.

After gaining finance experience in banking, marketing, and the US Air Force, I joined this parent company of HSN. Recruited as Director of Finance, I earned a promotion one year later, providing site management, order fulfillment, and call center support to client companies, including NBA, NHL, NASCAR, and the PGA Tour.Highlights:* Held fully accountable for all corporate financial reporting and presentations, budgeting, and financial management reporting, including developing client contracts.* Generated $2M annualized savings by negotiating lower freight costs for next-day service and reducing inventory risk.* Reduced annual costs $1.2M by recommending closing New York office and consolidating finance operations to Florida.