Tracy Hodgson Email & Phone Number

York, England, United Kingdom

-Plan, develop & deliver campaign plans within budget using a wide range of marketing channels to acquire new business and deliver growth -Fully manage all campaigns & marketing activity from beginning to end ensuring continual improvement in terms of brand, message, process, communication effectiveness and cost.-Fully manage the build, deployment, & delivery of marketing campaigns aimed at Intermediary business -Demonstrate strong email marketing automation experience to develop & execute high performing campaigns that drive engagement & sales conversion at both business & financial advisor level. -Work closely with external agencies & other stakeholders to produce effective marketing material that supports sales conversion.Key Result Areas:-Supporting KPA/KPIs as determined each year in the business objectives -Achieving departmental individual role objectives as determined annually-Ownership of agreed campaign budgets working within the agreed CPA’s and ROI targets.-Establish a high level of analysis across all activity & use this to deliver quality & accurate market insights to drive the agreed strategy & shape future plans.-Ensure all communications comply with FCA regulation, DP and TCF where required & approvals are documented with audit trails.-Ensure good relationships are maintained with all stakeholders, effectively working as part of a team. -Manage, motivate & inspire direct reports (where applicable) to achieve growth targets & personal objectives.-Monitor campaign performance daily providing timely MI updates against targets & recommendations to improve performance both in life & for future campaigns.Accountability All: -B2B Lead Generation-Delivering high performing B2B campaigns-Driving web traffic-Working to agreed budgets & cost per lead-B2B brand awareness & consideration-Supporting sales conversion across all product areas-Audit, Risk and Regulatory Compliance incl. DP, FCA, TCF-Managing spend effectively.

York, England, United Kingdom

Teesside, England, United Kingdom

Creating an internal & external marketing campaign, communications & social media posts. Organise events & feedback reports

Teesside, England, United Kingdom

Created and executed European wide DE&I strategy through direct collaboration with executive leadership team. Author monthly newsletters and coordinate events to expand awareness of significant cultural celebrations. Define KPI’s and increase membership subscription

Teesside, England, United Kingdom

Created and executed European wide DE&I strategy through direct collaboration with executive leadership team. Designed an internal & external marketing campaign for communications & social media posts to define KPI’s and increase membership subscription

Teesside

Objectives of this roleManage all aspects of event planning, meet strict deadlines, and stay within budget.Build relationships with vendors, venues, and other industry contacts while crafting and implementing the creative and logistical aspects of all events.Remain current (or ahead of the curve) with trends in event planning, design, and production, and proactively identify and solve operational challenges.Establish procedures and train staff to execute them.Comply with legal, insurance, health, and safety regulations at all times.ResponsibilitiesCoordinate with internal staff/stakeholders, clients, and vendors to establish the requirements for an event, and serve as liaison to senior executives, government officials, and industry leaders throughout the planning process.Locate resources, visit sites, and lead pre-event meetings to help staff make decisions about event design.Plan and facilitate logistics for all events, including contract negotiations, guest lists, venue preparation, presentation materials, security, catering, entertainment, transportation, equipment, decor, and marketing materials.Oversee client experiences from conception through post-event review; manage on-site preparations, production, and event breakdown; and ensure consistent, high-level service throughout all phases.Build and maintain a comprehensive database of industry contacts, vendors, and venues.Troubleshoot any issues that arise on event day.

My role has evolved over the last 12 years and now incorporates a variety of roles including Administration, Finance, Sales & Marketing, Customer Care and Facilities Manager, a brief outline of which follows:• Diary and Office Resource Management• Providing an administration service to the Management/Sales & Marketing Team• Dealing efficiently with day to day issues to ensure the smooth running of the office• Operating within the Emerson Quality Management System (ISO9001 certified)• Managing staff time sheet system and reporting figures to US Divisional headquarters• Co-ordination with other UK and European offices• Mail Merges/Mail shots.• Event/Exhibition coordinator• Updating the Sales & Marketing database• Business support services• Project management• Document production• Customer service• Health, safety and security of people, premises and property • Information technology• Leadership and management• Following up mail shots by contacting recipients to confirm receipt/interest in other products• Checking presentation slides for content and to ensure they adhere to Emerson format guidelines• Collating course feedback forms• Liaising with other corporate finance offices.Maintaining the invoice and purchase order logs• Reconciling company credit card transactions• Maintaining adequate records for auditing purposes.Dealing with supplier queries• Maintain and replenish inventory (general supplies, office supplies and cleaning/hygiene products).• Making sure all contracts are up to date and the building has a valid Fire risk assessment and yearly reviews.• Make sure there is no health risk within the office and yearly checks of first aid boxes, all legal signs are posted and up to date.• Manage own performance in a business environment

Lcs Level 1A Lean Competency, Pass

Marketing, Distinction

Activities and Societies: Activities and societies: Business environment PPC (Pay Per Click) Sales, Segmentation & Strategy Delivering &.

Corporate Conference & Events Co-Ordinator

Activities and Societies: Creating event proposals which fit client requirements and presenting proposals by deadline Maintaining.

Ecdl, Merit

Activities and Societies: Computer Essentials IT Security Online Essentials Presentations Spreadsheets Word Processing Databases MOS Excel.

Nvq Level 3 Business Administration, Distinction

Activities and Societies: Develop the critical, analytical and evaluative skills which will enable them To either go on to Higher.

Nvq Level 2 Legal Secretary, Merit

Education record

Kings Manor School, Middlesbrough – 7 GCSE All Pass 1993–1998