Tracy Hoelzel Murchison Email and Phone Number

Working in the political world, along side of my husband, has been an exciting new adventure. We have found a wonderful balance of collaboration so he can focus on what he does best, which is deliver success for his clients. I enjoy managing the day to day operations of Murchison Consulting, but I also get to do what I love most- strategic efforts focusing on new marketing, branding and contract initiatives. My strength in communication, organization, and ability to find a solution for most challenges has been a positive addition to his already successful business. I have been fortunate to work with a few new clients based on these relationships which keeps my own Consulting Business, Azure Service, LLC, active. My scope of services have broadened with the new experience from another new industry served.

Results-oriented professional business services tailored to your specific needs. I focus on assisting clients to clearly define and fully integrate strategies in order to continue to grow and thrive. • Supported new and current businesses with new, or updated, business plans to define goals and growth strategies.• Successfully led clients through transition periods within their organizations in order to minimize disruption in the work place. • Supported recruiting processes and onboarding for new, high-level replacements.• Administered a SWOT Analysis in order to identify Mission, Vision and Values Statements, of which I then wrote and executed such statements.• Successfully executed revised website to enhance marketing and branding portfolio.• Educated and guided teams on new marketing strategies to increase exposure on services and solutions, including hard copy pieces, on-line marketing techniques and face-to-face relationship building.• Successfully executed a sales territory re-organization to achieve maximum results from proper sales people and regional requirements.• Execution of advanced travel and expense policies, procedures, reporting and tracking methods.• Analysis of job descriptions, roles and responsibilities in order to propose, write and implement changes that led to a better understanding by all parties, therefore increasing ownership and pride of work.• Collaboration with cross-function teams in order to address areas of concerns affecting efficiencies. Write new Standard Operation Procedures, educate team members and implement for success.• A career coach to individuals to talk through business development and marketing ideas, write business plans and update resumes as needed.

National Presenter for the Center For Teacher Effectiveness. My years of mentoring, training and presenting has led me to support the Time To Teach philosophy working with educators on classroom management techniques.

As time permits, substitute teaching gives me an avenue to support our local schools and children.

Responsible for selling and managing major global accounts for the leading supplier of identification products and retail solutions in the apparel industry. Successfully develop new business and manage major global accounts throughout the USA, Europe, Asia and Mexico to achieve over $10MM in annual sales. Finding a successful balance with the customer (large manufacturers and retailers) and Avery Dennison in order to find the win/win solution which includes, but is not limited to: collaborating with the C-Suite teams to define and implement high profile solutions to fix their biggest challenges; work directly with design teams to deliver branded and customized label and tag products; engage IT teams to build custom data solutions for higher efficiency; work with production managers and trim buyers to develop samples and pricing and to maintain cost-effective inventory levels and quality assurance.

Paxar was acquired by Avery Dennison in 2007. Prior to the acquisition, I held a Global Account Executive role similar to the above Avery Dennison role but on a smaller scale.

Account Executive 1995Increased the specialty business in the Southern California region by 50% in four months by re-establishing relationships with inactive accounts in the region. National Merchandising/Marketing Manager 1993 -1994Designed and implemented merchandising and marketing programs targeted to the major department stores across the United States. Reported directly to the President