Tracy Jarvis Email & Phone Number

Razorfish Highlights: USA, AU and ENG• Managed digital marketing for clients from Fortune 500 to start ups:- From strategic direction (channel insight – traditional advertising to digital), to execution of tactics- Cross functional team facilitator, media plan development, reporting creation, creative direction and testing, data analysis and presentation, site and landing page optimization, audience segmentation, messaging strategy- Both Direct Response and Branding objectives (top of the funnel down to purchase)- All disciplines: search engine marketing (SEM, SEO), email, mobile devices, display, creative, affiliate • Client Relationship owner and internal team manager (planners, search team, trafficker, coordinators)• Owner of P&L, budget management, billing execution, negotiated and developed key global contracts• Responsible for team and business development- Lead: response to briefs, pitches and brought new solutions to client business problems- Accountable: determined account needs, team to support, hiring, firing and training responsibilities

New York, New York

Short term maternity cover on Citi BankClient lead and responsible for quality assurance with 20+ projects, managing different priorities and timelines Translate client brief/requirements to the agency, collaboration with across agencies was key to successTracked results beyond standard metrics (CTR, CPC, ROI) with custom brand equity studies Helped drive mobile test: important focus for senior client, with mobile as a top performer and “tact-on 360 approach”, we explored other ways of planning, tracking and testing this space (geo fencing, creative opportunities, etc)Motivated, monitored and mentored junior team

London, United Kingdom

Helped drive new ways of working and helped grow new areas of business (display, analytics, creative) as my accounts were beyond search marketing which was the focus in this office Owner of first automated reporting process, which utilized custom tools that pulled in multiple data sources (competitive, creative, social, display, search) for dashboard level reporting Accounts: Starwood EAME, Weight Watchers, Tourism New Zealand, Kickers Client wins:• 150% above forecasted targets which are tracked weekly by publication by placement, helped create the first offline tracking of online performance, global led across Europe• Recognized and drove pitch process for SEO business opportunity, multifaceted account across Europe, Middle East and Africa – managed intricacies of campaign, billing and contract negotiation• Lead of EU Tourism New Zealand business, 6 Razorfish offices around the globe collaborated in order to bring a digital first strategy to life. Helped drive contract negotiation across Europe, included currency considerationsWorked as part of the Senior team to drive department USP (unique selling point), helped with industry differentiation and business development

Sydney, Australia

Helped grow the first global office for Razorfish, successfully grew department from a team of 3 to 45 in 2 years• Created departments, guidelines, process and structureProven industry recognition with the Ad News Digital Media Award. Also contributed to the wider Ad News Agency of the Year 2 years in a rowAccounts: Aussie Bank, Weight Watchers, Ancestry.com, Worldvision, Carnival Cruise LinesClient wins: • Global first for Razorfish with social tests and campaigns; created a brand strategy as well as tactical campaigns• Pushed the boundaries and globally drove new test strategies within strict DR guidelines, created custom partnership with key publications that “opened the funnel” or drove new customers

Seattle, Washington

First employee to start work with the newly merged Razorfish team, collaborated and developed process Account Management department lead to help develop process for the Global Marketing DashboardPart of the senior team committee that discussed department ideas and efficienciesResource for Account Management department for technical problem solving, billing process, creative understanding and reportingAccounts: Levis, HSBC, Disney (Parks and Travel), Buena Vista Home EntertainmentLevis wins: assisted in development of innovative online specific creative, launched Dockers first online campaign, helped launch the ecommerce site (tracking, QA and testing), site optimization (heat mapping studies)

Redmond, Washington

Managed full cycle of market research projects concurrently:• Created proposals, designed, and tested questionnaires (online, direct mail, telephone surveys)• Conducted statistical data analysis (ie multivariate) and complied results (visual rep of data)Client sample: Bellevue Square Mall, Coinstar, Nintendo, Car Toys, University of Washington, Bank of America, Washington State Transportation, Pacific Northwest Ballet• Nintendo: tested new demographic segments which drove direction of future games• Coinstar: explored new innovation capabilities through usability research• Car Toys: tracked favorability state-of-play and pinpointed new direction of large advertising campaignsWorked under pressure, in fast-paced environment and met deadlines within budget

Redmond, Washington

Part of the Rational Software team, completed various marketing projects, with key focus on internal and external understanding of the new visual software tool (worked closely with engineers and scientists)• Conducted a win/loss program: telephone interviews, analyzed data, presented key trends to executives • Customer research: product utilization, and competitive analysisCreated and maintained centralized site for the Market Intelligence Team, resource and process developed