Tracy Kim

Tracy Kim Email and Phone Number

Experienced global strategist and senior executive @ TigerConnect
Tracy Kim's Location
Carlsbad, California, United States, United States
About Tracy Kim

Tracy Kim is a Experienced global strategist and senior executive at TigerConnect. Colleagues describe them as "I had the pleasure of working with Tracy while we were both at Quickplay (Acquired by AT&T). Tracy and I worked closely with broadcasters and studios to help onboard (contract, process, customer success)to our platform and understand their long-term needs which we leveraged to evolve the company strategy for direct to consumer OTT offering for this segment of the media industry. Tracy's background coming from consulting and the media/entertainment industry's proved invaluable for our growing company. Tracy's ability to move fast with high accuracy is impressive. She helped our business understand the global opportunity for D2C OTT offering and her in-depth knowledge of video workflows from the camera through syndication and monetization enabled us to develop detailed requirements, market opportunity/priority, and solution for this industry segment with paying customer in a matter of months. Tracy is among the top 5% of people in both personal and professional capabilities that I have worked. After working with and knowing Tracy for several years, I am convinced she can take on anything and I look forward to the next time we work together again! Key strengths: Strategy, Enturpernial, Empathy, Media/Entertainment, Product Management, Video Workflow, OTT, Streaming.", "Tracy joined the strategy team in the midst of several projects that required substantial background knowledge of all involved. The speed with which Tracy absorbed new information and became not only a contributor but a leader of these projects was astounding. Though her time on our team was brief, I was deeply impressed with Tracy’s ability to synthesize complex and contingent ideas into coherent, actionable recommendations. Tracy also distinguished herself by being willing to challenge orthodoxies common to an established company. As a manager, Tracy was conscientious and always acknowledged her subordinate’s contributions. She was a pleasure to work with and I’m confident she’ll thrive wherever she lands.", and "Working with Tracy was a fantastic experience. Her knowledge of business operations was matched only by her ability to learn and adapt to new situations. I was honestly astounded by how quickly she provided value to our group."

Tracy Kim's Current Company Details
TigerConnect

Tigerconnect

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Experienced global strategist and senior executive
Tracy Kim Work Experience Details
  • Tigerconnect
    Vp Of Product Marketing And Demand Generation
    Tigerconnect Oct 2024 - Present
    Santa Monica, California, Us
  • Tigerconnect
    Vp Of Product Marketing
    Tigerconnect Apr 2024 - Oct 2024
    Santa Monica, California, Us
  • Tigerconnect
    Vp Strategic Initiatives
    Tigerconnect Apr 2022 - Apr 2024
    Santa Monica, California, Us
    VP of strategic initiatives for the company in addition to serving as Chief of Staff to the CEO- ran quarterly business reviews, managed quarterly board materials, led strategic initiatives
  • Tigerconnect
    Consultant
    Tigerconnect 2021 - 2021
    Santa Monica, California, Us
    Consulted with TigerConnect on strategic projects
  • Godaddy
    Verticals Marketing/Domain Registrar And Investor Marketing
    Godaddy 2018 - 2020
    Tempe, Az, Us
    • Managed and optimized multi-million dollar budget through performant campaigns, won double digit growth of budget through A/B experimentation and continuous testing• P&L ownership for acquisition and lifecycle marketing budget for domains business unit, built out teams from scratch to 5 team members over the course of 6 months• Led product marketing for domains registrar and investor marketing, initiated regular cycle of qualitative focus groups and first large scale quantitative segmentation study, in close collaboration with product teams
  • Daybreak Game Company Llc
    Vp, Business Operations
    Daybreak Game Company Llc 2017 - 2018
    San Diego, California, Us
    • Drove product roadmap planning for a top 10 PC game for 2017, created initial market sizing and financial outlook for product, modeled out scenarios for freemium model based on comparable launches for a $100M+ product• Managed high-level strategy discussions for entire portfolio, including leading work for potential financing• Handled international licensing partnerships (annual revenue potential of $50M+) and collaborated with Twin Galaxies on broadcasting rights and sponsorship partnerships for newly formed eSports ProLeague
  • Quickplay Media/At&T Entertainment Group
    Vp/Avp Business Development
    Quickplay Media/At&T Entertainment Group 2014 - 2017
    Quickplay Media was acquired by AT&T Entertainment Group.• Oversaw greenlight for niche new media product, with revenue potential of $100M+ annually• Led C-level strategy discussions, including managing 2017 Board of Directors process• Formulated strategy focused on media and entertainment sector for a late stage start up in the new media space, defined target segments, cemented key partnerships and initiated lead generation. Identified over $100M in potential revenue opportunity• Launched and managed first ever inside sales group, focused on lead generation and pre-sales initiatives for 350+ accounts
  • Cj E&M
    Svp Of Strategy And Development
    Cj E&M 2012 - 2014
    Seoul, Seoul, Kr
    • Developed short and long term plans, prioritized key initiatives, built up partnerships for joint film ventures• Spearheaded a turnaround plan for the $50M cable business through benchmarking relevant competitors, secured continued investment into cable operations• Developed scorecard to evaluate initiatives on a weekly basis, reduced weekly required reporting by 20%• Improved cinematic revenue through structured negotiations with a major theatrical partner
  • Nbc Universal
    Director, Strategy Initiatives And Analysis
    Nbc Universal 2010 - 2012
    New York City, Ny, Us
    • Led teams to address top-level strategic issues across all NBC Universal divisions on a project• Managed assessment of market opportunity in emerging markets, analyzed operational options• Oversaw analysis to optimize $60M home entertainment media budget• Assessed impact and recommendations to new product launch of Home Premier (PVOD)
  • Mckinsey & Company
    Consultant
    Mckinsey & Company 2006 - 2009
    Us
    Growth strategy• Identified $20 B in opportunity for electronics client from existing socio-economic and technological trends• Assessed growth opportunities for energy client in renewable energy market due to regulation changes• Created multi-billion dollar business plan and international e-commerce strategy for top global retailer by assessing the global e-commerce opportunity. Formulated detailed bottoms-up valuation for market entry• Conducted due diligence study investigating Indian consumer electronics company. Assessed impact of innovation through cost limit analysis and 30% of upside opportunities based on infrastructure initiativesMarketing and sales strategy• Recommended global brand strategy for a global electronics company through quantitative and qualitative analysis. Developed need-based segmentation and inputs for implementation and communication• Led team to develop innovations in assessing Korean consumer and shopper insight in electronics Organizational strategy• Recommended IT governance model for the national telecommunications client to achieve up to 50% in savings through streamlining processes, achieving economies of scale, and increasing bargaining power• Led client team to roll out capability building program in go-to-market skills for a consumer electronics company by shaping curriculum, creating and delivering content for promotional analytics
  • Microsoft Corporation
    Marketing Manager Intern - Us Medium Business Relationship Marketing
    Microsoft Corporation 2005 - 2005
    Redmond, Washington, Us
    • Developed and managed surgical marketing campaigns to increase market awareness and sales pipeline• Led a 15 person cross-functional team to implement tactical elements of relationship marketing strategy and successfully launched telesales component of campaign
  • Sempra Energy
    Business Development Consultant
    Sempra Energy 2003 - 2004
    San Diego, Ca, Us
    • Developed economic forecast and analysis for $600 M regasification facility acquisition• Quickly became go-to person for economic modeling and strategy needs due to database modeling skills
  • Lehman Brothers
    Technology Project Manager
    Lehman Brothers 2000 - 2002
    Us
    • Led Treasury technology team and managed primary coordination with Treasury trading team• Headed Asian intranet initiative and oversaw development of an investment banking software application,which optimized and reallocated existing resources, resulting in a significant productivity increase of 10%

Tracy Kim Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Business Administration

Frequently Asked Questions about Tracy Kim

What company does Tracy Kim work for?

Tracy Kim works for Tigerconnect

What is Tracy Kim's role at the current company?

Tracy Kim's current role is Experienced global strategist and senior executive.

What is Tracy Kim's email address?

Tracy Kim's email address is tr****@****lay.com

What is Tracy Kim's direct phone number?

Tracy Kim's direct phone number is +141939*****

What schools did Tracy Kim attend?

Tracy Kim attended Mit Sloan School Of Management.

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