Tracy King Email & Phone Number

Raleigh-Durham, North Carolina Area

NINTH FLOOR is a full-service Advertising and Marketing Communications firm that gives companies a welcome alternative to the typical 'Ad Agency'. Our unique structure makes us lean and efficient, so we don’t have to charge our clients for large, cumbersome overhead. Our core team of 10 senior-level advertising, marketing and creative professionals is further supported by a network of seasoned on-demand freelancers and experienced specialists, all just a phone call away – so we bring them in as needed, and you only pay for what you need, when you need it. • Strategic Planning / Marketing Strategy • Branding / Identity Design / Corporate Standards • Digital - UX/UI Website Development / Interactive Kiosks / ePubs • Graphic Design / Art Direction / Print Production Supervision • Copywriting / Scriptwriting / Editing • Television /Print / Radio / Direct Mail / Online / Social Media Marketing • On-site Video Production Studio / 2 HD Video Suites - 4K Post Production • 2D and 3D Animation and Motion Graphics • In-House Original Music Production / Sound Design / Voice-Over Talent • Outdoor Signage / Environmental Backdrops / Trade Show Exhibits • Online and Offline Media Planning and Placement Client roster includes: Invicara, Ampio Pharmaceuticals, NC State University, Luoxis Diagnostics, Raytheon, MERGE Clinical Trials Communications, Vyrix Pharmaceuticals, GlaxoSmithKline, RxTrials, Special Olympics of North Carolina, Arbor Pharmaceuticals, Fayetteville Public Works, Department of Veteran Affairs, Blue Cross Blue Shield of NC, RouteMatch, Redhat, SciQuest, Jetcraft Corporation, California Breast Cancer Research Program, John Deere, University of California, Global Knowledge, Durham Regional Hospital, UNC-Chapel Hill.Sound interesting? Want to know more? I'm the guy to call.

Collaborated with Client Marketing Teams and Acxiom Account/Sales Executives, Market Managers and technical subject matter experts to scope proposed new data-driven marketing solutions by identifying resource needs, implementation timing and pricing.Supervised Global cross-functional development and implementation teams spanning multiple time zones to ensure the successful delivery of all client production jobs and ad hoc project work within required timeframes and budget, and in compliance with all Service Level Agreements.Responsible for managing the end-to-end delivery of marketing services across all Acxiom lines of business and all project implementation and production processing teams.Managed the financial well-being of each account through accurate forecasting, monthly resource allocation metrics and operating contribution reports. Client roster included: Genworth Financial, Guardian Life Insurance, Edward D. Jones, T. Rowe Price, H&R Block, OppenheimerFunds, TIAA Cref, Progressive Casualty Insurance

Served as the primary day-to-day contact for companies building customer and prospect database marketing systems to support prospecting and new customer acquisition, customer retention and CRM programs and campaigns. Partnered with Client marketing contacts and in-house development teams to design specific marketing programs and identify the necessary timing and budget parameters.Accountable for all issue resolution and escalation to ensure project scope and timelines were met and project risk was effectively managed.Client roster included: Nationwide Insurance, Wells Fargo, Guardian Life Insurance_______________________________________________________________________________ADVERTISING AGENCY EXPERIENCEAcquired 10+ Years of experience in integrated Advertising and Marketing Account Management and Project Management while working at three full-service Advertising Agencies; • Rockett, Burkhead, Lewis & Winslow • FGI Integrated Marketing, Inc. • Group 88Supervised a diverse team of Art Directors, Copywriters, Media Planners, Media Buyers, Public Relations Specialists and Account Coordinators assigned to each Account. Coordinated efforts with outside Third-Party Vendors, Printers, Lettershops, Fulfillment Houses and inbound and outbound Call Centers. Managed a wide range of B2B and B2C Clients across multiple industries, including, Reichhold Chemicals, KIDDE Fire Extinguishers, Bahlsen International Foods, National Bank of Washington, Rich Sea-Pak, Golden Corral and Volvo Penta North America.