Tracy Mccartney Email & Phone Number

Minneapolis, Mn, Us

Los Angeles, Ca | Minneapolis, Mn | Santa Fe, Nm

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Greater Minneapolis-St. Paul Area

Primarily focused on raising my four daughters, including identical twins. Volunteered my marketing expertise to a number of boards I was serving on: The Minnesota Center for Book Arts, The St. Paul Chamber Orchestra, The Joy Recovery Project, and Faithful Shepherd Catholic School, to name a few. Created business plans and executed advertising/marketing campaigns focused on environmental and social justice across digital and physical channels. Worked with Minneapolis Institute of Art docents to develop program for EBD students in a local school. Devised launch strategy including: business plan, branding, website, and PR for accent modification business and a number of small businesses.

Greater Minneapolis-St. Paul Area

Orchestrated strategic development across digital marketing, sales, database development, and branding. Leveraged social media to grow brand awareness and increase sales. Collaborated with senior leadership to align strategy and tactics. Rebuilt sales & marketing lead generation database.Spearheaded lead generation and marketing programs.Completed website re-design and modernization with focus on UX and SEO strategy. Collaborated cross-functionally with IT and graphic designers.

Greater Minneapolis-St. Paul Area

Managed accounts for large organizations and initiatives including $8M Sprint consumer loyalty program and MGM Grand Air’s Frequent Flyer Program. Forged partnerships with key leaders to achieve strategic goals.Secured 22 national and international partners for Airline Frequent Flyer Program.Created successful frequency, loyalty, and customer experience programs for CMG across numerous industries in both consumer and business-to-business sectors.

Greater Minneapolis-St. Paul Area

Managed $15 million in annual agency billings. Developed, executed and monitored the annual strategic marketing communications plan for each account. Primary account responsibilities included: Minnesota Mining & Manufacturing (3M), Weyerhaeuser, Norplex Oak (Allied Signal) and the Minnesota Kidney Institute. Conducted primary and secondary research to support recommendations. Participated on account team presentations to generate new business.

Greater Minneapolis-St. Paul Area

Generated and managed over 33% of total annual agency billings. Developed successful long-term client relationships at 3M, Honeywell and Unisys. Designed advertising campaign and collateral concepts and wrote copy. Managed free-lance artists/art directors, photographers, typesetters and printers to develop and produce client materials on time and within budget.

M.B.A., Marketing/Business

B.A., Journalism