Tracy Arrington Email & Phone Number

The Special Teams Project provides expert guidance for mid-cap and enterprise-level business, marketing, and communications teams that want to accelerate their collective success. Subject matter expertise in AI, analytics, business strategy, customer experience, communications, data, growth, marketing and media.Current Projects include:*Producing a 1/3/5-year global B2B growth plan to achieve a $1B lift *Agency search guidance for new creative, paid media, and retail media network management partners*Brand team upskilling in advanced media and data practices*Vendor team upskilling in strategy and CX practices to increase sales conversion, volume, and CLTV*Leveraging advanced data science to inform more meaningful public health solutions

Austin, Tx, Us

Keynotes to executive cohorts from around the world on topics critical to modern business, including data strategy, marketing, media, operations, customer experience and employee experience.

Austin, Tx, Us

ADV377M/Media Investments is the capstone course of the Texas Media & Analytics program in the top-ranked Stan Richards School of Advertising & PR at the University of Texas at Austin. It brings "theory x practice" to life, exploring the roles of strategic video, audio, out-of-home, print, digital, experiential and social investments, their mechanics and unique contributions to consumer experience (CX) and client success. In addition to content supporting the art of negotiation and productive business relationships, the course also prepares students to leverage AdTech, MarTech and AIML to drive success for brands, agencies, vendors and technologists alike.ADV373/PR377K Integrated Communication Campaigns is the capstone course of the SRS's Advertising and PR program. Students align product, consumer, competitive and media profiles, then concept, research, plan, and set brands up to execute modern advertising campaigns. Special emphasis is placed on strategy, paid media, public relations, creative, and account service disciplines, as the course functions as a 40-person full-service agency.

Austin, Tx, Us

HOT SCIENCE is a documentary series that makes science fun and relevant for everyone. Our mission is STEM education, which we believe makes the world a better place. The show celebrates the heroism of diverse scientists and their research. Through vibrant animation and inspiring storytelling, the series also highlights wonders of the natural world.The show is made possible by the University of Texas at Austin. It is a creative partnership between the Environmental Science Institute (inside the Jackson School of Geosciences) and Matthew McConaughey’s film course, Script to Screen (inside the Moody College of Communication). The series would not be possible without the generous support of donors.HOT SCIENCE is inspired by the nationally recognized lecture series HOT SCIENCE - COOL TALKS which has been a mainstay of the University of Texas at Austin for over 20 years. Organized and moderated by Dr. Jay Banner, these lecture / hands-on activity events are held six times per year.

Austin, Tx, Us

The highly-lauded Stan Richards School of Advertising & Public Relations, in partnership with Ogilvy & Mather China, offered students the opportunity to study brand & advertising analytics in the fastest growing media market in the world. Students were to learn both theory and practice in advanced media strategy and planning, analytics, predictive modeling and data leverage, immersed with leadership teams from many of the largest brand, advertising and technology leaders in the world.

Tired of forgetting and running out of things you really need? Cartdrop is a mobile app that allows you to shop in the moment of need and stay organized around your busy lifestyle. Relentlessly focused on consumer-first behavior, Cartdrop is uniquely positioned to re-define how brands participate with shoppers on their terms. As an advisor on the Cartdrop Council, I provide subject matter expertise to the co-founders on data strategy and governance, marketing and customer experience (CX).

New York, Ny, Us

Released April 3, 2018 from Penguin Random House LLC, New York.

Flarehire (currently in beta) is the first hiring ecosystem where candidates, recruiters, and employers can make impactful connections throughout their careers. With a relentless focus on effective hiring, career building, and taking the friction out of getting the best job, Flarehire is changing the hiring process for all involved.

NPG is the anti-holding company holding company - a founder-driven collective of firms that form a common team to create perpetual competitive advantage and value for our clients. Across the collective we bring deep, global experience in purpose, branding, marketing, paid media, earned/shared/owned media (PR), content/creative, cybersecurity, development, data science and analytics. Seamless engagements for clients, with undeniable results.NPG firms include The Next Practice (TNP), Next Content Labs, The Bliss Group, Boundless Life Sciences Group, Ringer Sciences, Victory, Rocket Sauce Media Labs, Matchfire, Innate Motion & more.

Austin, Texas, Us

The recent and rapid shift of the world’s most successful brands away from traditional marketing & towards the practice of Customer Experience (CX) was a much-needed change. Customers have more power than ever. They demand, & deserve, a role in the customer-brand relationship & are quick to shift to a competitor if their needs aren’t met or their voices aren’t heard. They’ll also leave if they feel disrespected, ignored or frustrated. Gone are the days where brands talk at people, spend a fortune in paid media & simply realize sustained growth. So... while we know the shift was necessary... what is CX? A quick search tells you first that CX isn’t Customer Service (though CS does fall under the CX umbrella). It is so much more. CX impacts every touchpoint along a customer journey, online & offline. When done well, CX builds stronger relationships between brands & customers. CX professionals advocate for a brand, its end customers & its employees, improving experiences for all involved in business. At The Next Practice, our CX work is purposeful & proactive. We focus not only on delivering upon a customer’s current wants & needs but anticipate what they will want & need next. The result of our work is improvement in virtually every metric, from employee retention to customer lifetime value. KPIs that make or break a brand. The TNP CX team is expert in Strategy, Data & Analytics, Media, Process, Operations, and Technology. You will see the CX team... when your brand needs to grow. When your brand must authentically connect with audiences. When you are looking to optimize technology and process, unlocking the people on your team. When you are seeking quantifiable business results, at both macro and micro levels. When you are uneasy about your media investments. When a new content strategy is being crafted and delivered.TNP's CX team works in every vertical, with deep expertise in the health, CPG, retail, entertainment, energy & financial sectors.

Austin, Tx, Us

Austin, Tx, Us

Austin, Los Angeles, New York City, Us

Austin, Tx, Us