Tracy Anthony Email & Phone Number

Renton, Wa, Us

Barangaroo, Nsw, Au

Barangaroo, Nsw, Au

Santa Clara, California, Us

Served as Americas marketing liaison with key system integrators, providing regular product and marketing briefings, and marketing to them via paid social, networking events, and sales kickoffs to build awareness and gain wallet share. Developed and delivered integrated campaigns—ensuring brand and message consistency across channels—to promote product expertise and drive net new leads for partners. Collaborated closely with strategic alliance partners and VARs to develop profitable joint marketing strategies and plans. Consistently communicated product roadmaps, campaigns, incentives, and events, and managed MDF. Served as ScrumMaster for partner organization during product launches. Owned process flow across product marketing, demand gen, sales enablement, corporate marketing, social and PR teams to ensure partner-first GTM alignment and partner readiness.

Seattle, Washington, Us

Increased Accenture’s knowledge of the Microsoft platform opportunity, and improved visibility and awareness of Avanade capabilities, through advisory executive workshops, newsletters, portal content, and sales events, promoting joint wins, awards, and thought leadership. Developed targeted communication program to promote the “Accenture runs on Microsoft” story to Accenture sales, leadership, and marketing contacts at targeted Diamond and Foundation accounts; included industry asset digests, talking points, and discussion decks. Also led U.S. / Canada social media efforts. Taught ~100 leaders to optimize LinkedIn profiles and engage in social selling.

Seattle, Washington, Us

Responsible for overall N.A. Dynamics demand gen. Planned, executed, and managed multi-faceted campaigns in the AEC, manufacturing, retail, services, and utilities industries while collaborating with regional field marketers to identify synergies and eliminate channel conflict. Worked closely with Microsoft to ensure alignment with Dynamics Industry Partner Program objectives, secure MDF, and report ROI.

Seattle, Washington, Us

Developed and executed multi-faceted, integrated marketing plans to penetrate net new accounts and expand footprint in existing accounts. Tactics included account-centric marketing, Innovation Days, 1:few/1:many events, rep-specific appointment setting, email/dmail, and hospitality activities with Microsoft and Accenture.

Bellevue, Wa, Us

Served as liaison between business partners and creative/technical staff for development, design and production of effective sales tools. Ensured design and content met brand standards and industry compliance in all channels. Led team of executives through development of overarching corporate marketing plan, including market analysis and competitive research, target market definition and positioning.

Renton, Wa, Us

Responsible for the planning, development and implementation of brand, events, online marketing, public relations, and sales enablement.

Renton, Wa, Us

Helped BSQUARE Corporation to manage events and to develop content for sales, public relations and web. Hired as FTE at the end of contract.

Santa Clara, California, Us

Owned global brand identity, messaging, and development of collateral, digital materials, thought leadership and global websites, including SEO optimization. Provided editorial and brand reviews for all customer-facing content. Collaborated with leadership and SMEs to gain agreement on offerings and customer benefits and develop content to promote offerings. Served as marketing SME for various solution lines and the Microsoft alliance. Managed internal team of four and external agencies.

Responsible for the strategic analysis, planning and day-to-day execution of internal and client public relations campaigns, including PR plans, editor/analyst relations, press tours, media kits, speaking engagement placements, award nominations, and writing and pitching articles, press releases and whitepapers. Also responsible for the planning, development and implementation of brand strategy, marketing strategy, content, collateral and promotions for various clients.

Responsible for overall marketing communications, event marketing, and public relations, including advertising, brand, copywriting, direct marketing, events, and media/analyst relations.

Redmond, Washington, Us

Held multiple roles in public relations and publisher relations, serving as liaison between product groups and media and book publishers.