Tracy Anthony Email and Phone Number
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• Resourceful, big-picture thinker with exceptional ability to solve problems, make connections, bridge gaps• Excels at cross-team collaboration, guiding and influencing individuals / teams to achieve the best results• Energetic, creative, versatile marketer who thrives in fast-paced environments and enjoys a challenge• Top CliftonStrengths Themes: Woo, Strategic, Ideation, Communication, CommandCore Competencies: alliances/partners, analyst/media relations, brand, complex organizations, events/tradeshows, field marketing, global system integrators (GSIs), high tech/retail/manufacturing/AEC industries, marketing communications, marketing strategy, project management, writing/editing
Nearmap
View- Website:
- nearmap.com
- Employees:
- 496
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NearmapRenton, Wa, Us
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Alliance Senior Manager And Partner Marketing LeadNearmap May 2023 - PresentBarangaroo, Nsw, Au
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Partner Marketing ManagerNearmap Mar 2021 - May 2023Barangaroo, Nsw, Au
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Marketing Manager, Global Strategic Partners And AlliancesHitachi Vantara Oct 2018 - Dec 2020Santa Clara, California, UsServed as Americas marketing liaison with key system integrators, providing regular product and marketing briefings, and marketing to them via paid social, networking events, and sales kickoffs to build awareness and gain wallet share. Developed and delivered integrated campaigns—ensuring brand and message consistency across channels—to promote product expertise and drive net new leads for partners. Collaborated closely with strategic alliance partners and VARs to develop profitable joint marketing strategies and plans. Consistently communicated product roadmaps, campaigns, incentives, and events, and managed MDF. Served as ScrumMaster for partner organization during product launches. Owned process flow across product marketing, demand gen, sales enablement, corporate marketing, social and PR teams to ensure partner-first GTM alignment and partner readiness. -
Accenture Alliance Marketing Lead And Social Media Lead, North AmericaAvanade Oct 2017 - Sep 2018Seattle, Washington, UsIncreased Accenture’s knowledge of the Microsoft platform opportunity, and improved visibility and awareness of Avanade capabilities, through advisory executive workshops, newsletters, portal content, and sales events, promoting joint wins, awards, and thought leadership. Developed targeted communication program to promote the “Accenture runs on Microsoft” story to Accenture sales, leadership, and marketing contacts at targeted Diamond and Foundation accounts; included industry asset digests, talking points, and discussion decks. Also led U.S. / Canada social media efforts. Taught ~100 leaders to optimize LinkedIn profiles and engage in social selling. -
Erp Marketing Lead And Social Media Lead, North AmericaAvanade Dec 2014 - Oct 2017Seattle, Washington, UsResponsible for overall N.A. Dynamics demand gen. Planned, executed, and managed multi-faceted campaigns in the AEC, manufacturing, retail, services, and utilities industries while collaborating with regional field marketers to identify synergies and eliminate channel conflict. Worked closely with Microsoft to ensure alignment with Dynamics Industry Partner Program objectives, secure MDF, and report ROI.
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Customer Marketing Manager (Field Marketing)Avanade Jan 2012 - Nov 2014Seattle, Washington, UsDeveloped and executed multi-faceted, integrated marketing plans to penetrate net new accounts and expand footprint in existing accounts. Tactics included account-centric marketing, Innovation Days, 1:few/1:many events, rep-specific appointment setting, email/dmail, and hospitality activities with Microsoft and Accenture.
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Senior Account Executive, Brand DevelopmentSymetra Financial Jun 2011 - Dec 2011Bellevue, Wa, UsServed as liaison between business partners and creative/technical staff for development, design and production of effective sales tools. Ensured design and content met brand standards and industry compliance in all channels. Led team of executives through development of overarching corporate marketing plan, including market analysis and competitive research, target market definition and positioning. -
Senior Marketing ManagerBsquare Jun 2010 - Feb 2011Renton, Wa, UsResponsible for the planning, development and implementation of brand, events, online marketing, public relations, and sales enablement. -
Communications, Marketing, And Public Relations ConsultantBsquare Mar 2010 - Jun 2010Renton, Wa, UsHelped BSQUARE Corporation to manage events and to develop content for sales, public relations and web. Hired as FTE at the end of contract.
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Senior Marketing ManagerHitachi Consulting Mar 2004 - Apr 2009Santa Clara, California, UsOwned global brand identity, messaging, and development of collateral, digital materials, thought leadership and global websites, including SEO optimization. Provided editorial and brand reviews for all customer-facing content. Collaborated with leadership and SMEs to gain agreement on offerings and customer benefits and develop content to promote offerings. Served as marketing SME for various solution lines and the Microsoft alliance. Managed internal team of four and external agencies.
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Marketing And Public Relations ConsultantGo-To-Market Strategies Jun 2001 - Jun 2003Responsible for the strategic analysis, planning and day-to-day execution of internal and client public relations campaigns, including PR plans, editor/analyst relations, press tours, media kits, speaking engagement placements, award nominations, and writing and pitching articles, press releases and whitepapers. Also responsible for the planning, development and implementation of brand strategy, marketing strategy, content, collateral and promotions for various clients.
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Marketing ManagerIntuitive Manufacturing Systems Oct 1998 - May 2001Responsible for overall marketing communications, event marketing, and public relations, including advertising, brand, copywriting, direct marketing, events, and media/analyst relations.
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Public Relations / Marketing ManagerMicrosoft Corporation Oct 1991 - Feb 1997Redmond, Washington, UsHeld multiple roles in public relations and publisher relations, serving as liaison between product groups and media and book publishers.
Tracy Anthony Skills
Tracy Anthony Education Details
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Oregon State UniversityBusiness Administration
Frequently Asked Questions about Tracy Anthony
What company does Tracy Anthony work for?
Tracy Anthony works for Nearmap
What is Tracy Anthony's role at the current company?
Tracy Anthony's current role is Connector of people, companies, ideas. Strategic thinker, advisor, marketer. Collaborator focused on achieving mutually beneficial outcomes. Currently building alliances/partnerships at Nearmap..
What is Tracy Anthony's email address?
Tracy Anthony's email address is tr****@****msn.com
What is Tracy Anthony's direct phone number?
Tracy Anthony's direct phone number is +150753*****
What schools did Tracy Anthony attend?
Tracy Anthony attended Oregon State University.
What are some of Tracy Anthony's interests?
Tracy Anthony has interest in Children, Civil Rights And Social Action, Education, Science And Technology, Human Rights, Health.
What skills is Tracy Anthony known for?
Tracy Anthony has skills like Strategy, Online Marketing, Marketing Communications, Marketing Strategy, Marketing, Lead Generation, Public Relations, Management, Brand Development, Program Management, Seo, Business Development.
Who are Tracy Anthony's colleagues?
Tracy Anthony's colleagues are Mckay Chidester, Kevin Nguyen, Matthew Kalna, Shirin N, Andrew Stojko, Justin Clarke, Olivia Marnitz.
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