Founder, Owner & Ceo
CurrentMedia Bridge is an entrepreneurial agency founded on reform. After founder Tracy Call spent years on the "sell-side," she had her Jerry Maguire moment and vowed to reinvent the industry in a more effective, efficient and ethical way. From our founding, we’ve been driven by a strong sense of advocacy—being a bulldog agent that never stops fighting for our clients. We cut through the old-school industry B.S. We negotiate fairer and more favorable deals. We make sure that advertisers say the right thing to the right audience in the right way. We squeeze maximum value out of every marketing dollar. And we make sure that media outlets see the full, long-term value our clients have to offer. We’re called Media Bridge because every day, we work to build stronger bridges that connect sellers and buyers, advertisers and customers, goals and results. No matter who we work with—no matter how big we get or what portfolio of services we offer—we’ll always have a disruptive soul fueled by higher standards of integrity, advocacy, accessibility and hyper-responsiveness. That’s who we are, and that’s who we’ll always be.Our Vision:Media The Way It Should Be™: A media environment that better serves both advertisers and the media by emphasizing efficiency, effectiveness, transparency, trust, relationships, responsiveness and long-term value.Our Mission:To be the standard-bearer of Media The Way It Should Be™: to help businesses grow, compete and win by raising the bar on how partnerships between advertisers, agencies and media companies work.
