Tracy Clark

Tracy Clark Email and Phone Number

Marketing Director | USC Marshall MBA @ Integro Healthcare Services
Tracy Clark's Location
Culver City, California, United States, United States
About Tracy Clark

Tracy Clark is a Marketing Director | USC Marshall MBA at Integro Healthcare Services.

Tracy Clark's Current Company Details
Integro Healthcare Services

Integro Healthcare Services

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Marketing Director | USC Marshall MBA
Tracy Clark Work Experience Details
  • Integro Healthcare Services
    Director Of Marketing
    Integro Healthcare Services Jun 2016 - Present
    Los Angeles, California, United States
    - Developed and deployed marketing and branding plan leading to sustained 100% occupancy at key profit generating locations- Spearheaded company rebrand for portfolio of 12 healthcare properties; developing 5 unique brands within portfolio and catered assets, branding and messaging for each based on data-driven market analysis- Strategized deployment of and managed over $75k/month budget allocation for media buys across, print, TV, billboards and digital, handling brand positioning… Show more - Developed and deployed marketing and branding plan leading to sustained 100% occupancy at key profit generating locations- Spearheaded company rebrand for portfolio of 12 healthcare properties; developing 5 unique brands within portfolio and catered assets, branding and messaging for each based on data-driven market analysis- Strategized deployment of and managed over $75k/month budget allocation for media buys across, print, TV, billboards and digital, handling brand positioning, vendor relations and design and creative approvals Show less
  • Integro Healthcare Services
    Director Of Media Production
    Integro Healthcare Services Aug 2012 - Jun 2016
    Los Angeles, Ca
    - Formulated strategy and led marketing initiatives resulting in occupancy and profitability turnarounds at 5 newly acquired properties in portfolio- Managed over $30k/month budget allocation for media buys across, print, TV, billboards and digital, handling vendor relations and design and creative approvals
  • Various Clients
    Marketing And Brand Consultant
    Various Clients Mar 2017 - Present
    Los Angeles, Ca
    - Support clients in industries such as real estate, healthcare, politics and personal branding- Lead re-brands and establish brand identity, voice, social media guardrails; for example, delivered and implemented via brand standards manual for portfolio of healthcare companies to position brands- Redesign client collateral and websites; manage production vendors for assets such as trifolds, prospective customer packets- Analyze industry and competition; leverage data and brand… Show more - Support clients in industries such as real estate, healthcare, politics and personal branding- Lead re-brands and establish brand identity, voice, social media guardrails; for example, delivered and implemented via brand standards manual for portfolio of healthcare companies to position brands- Redesign client collateral and websites; manage production vendors for assets such as trifolds, prospective customer packets- Analyze industry and competition; leverage data and brand differentiators to position brands and identity- Oversaw collateral and advertising production and ensure brand consistency- Create video content for social media from ideation to execution; shoot events and distribute content on websites- Create pitch videos to build personal brand for client who liaised between investors and community relations; delivered content from ideation to execution - Content creation and brand building for community activist in the Los Angeles area Show less
  • Freelance Media Production
    Producer
    Freelance Media Production Jun 2009 - Present
    Los Angeles, Ca
    - Produced six short films, three music videos and one feature, which won an award at a Silicon Beach Film Festival- Raised funds and handled all-things budget including vendor relations and invoicing- Manage scheduling and associated document generation including call sheets, daily schedules, run of show- Involved in story and script development; created shot lists and liaised with director and crew- Facilitated all production needs, for example point person for drones from… Show more - Produced six short films, three music videos and one feature, which won an award at a Silicon Beach Film Festival- Raised funds and handled all-things budget including vendor relations and invoicing- Manage scheduling and associated document generation including call sheets, daily schedules, run of show- Involved in story and script development; created shot lists and liaised with director and crew- Facilitated all production needs, for example point person for drones from sourcing to coordinating on-set to wrapping vendor payment - Staff entire crews, pulling from personal network of freelancers ranging from cinematographers to production designers; onboard, manage and handle invoicing during wrap- Manage Production Assistants to delegate responsibilities pre-production and on-set- Point person for cross-departmental problem-solving, for example permit issues, location changes Show less
  • Elara Media
    President + Co-Founder
    Elara Media Nov 2015 - Jan 2018
    Los Angeles, Ca
    - Supported clients across sectors including real estate, healthcare, political, and personal branding- Provided services around brand strategy, video content, websites, print and online collateral, email and social media campaigns- Wrote, directed, and produced video content for digital distribution
  • Lifehouse Properties
    Director Of Media Production
    Lifehouse Properties Feb 2010 - Aug 2012
    Los Angeles, California, United States
    - Spearheaded brand strategy and campaigns leading to an increased portfolio valuation of over $40 million- Formulated and led 360-marketing campaign starring Academy Award-winning actress Shirley Jones including TV commercial development, production and direction, media buying and events- Managed over $50k/month budget allocation for media buys across, print, TV, billboards and digital, handling vendor relations and design and creative approvals- Oversaw company rebrand for… Show more - Spearheaded brand strategy and campaigns leading to an increased portfolio valuation of over $40 million- Formulated and led 360-marketing campaign starring Academy Award-winning actress Shirley Jones including TV commercial development, production and direction, media buying and events- Managed over $50k/month budget allocation for media buys across, print, TV, billboards and digital, handling vendor relations and design and creative approvals- Oversaw company rebrand for portfolio of 27 healthcare properties; developing 4 unique brands within portfolio and catered assets and messaging for each Show less
  • Lifehouse Properties
    Financial Analyst
    Lifehouse Properties Jun 2009 - Feb 2010
    Los Angeles, Ca
    - Developed and built predictive valuation models to determine profitability of investment properties across the United States, leading to creation of over $40 million of portfolio value
  • Samuel Goldwyn Films
    Script Reader
    Samuel Goldwyn Films Feb 2009 - Apr 2009
    Los Angeles, Ca
    -Analyzed development potential of submitted scripts; wrote script coverage to report to executives-Screened films to assess distribution potential, considering demographic and profitability factors
  • Los Angeles Film Festival
    Submission Viewer
    Los Angeles Film Festival Apr 2008 - May 2008
    Los Angeles, Ca
    Screened films to recommend for festival inclusion

Tracy Clark Education Details

Frequently Asked Questions about Tracy Clark

What company does Tracy Clark work for?

Tracy Clark works for Integro Healthcare Services

What is Tracy Clark's role at the current company?

Tracy Clark's current role is Marketing Director | USC Marshall MBA.

What schools did Tracy Clark attend?

Tracy Clark attended University Of Southern California - Marshall School Of Business, Chapman University.

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