Tracy Clark Email & Phone Number

Los Angeles, California, United States

- Developed and deployed marketing and branding plan leading to sustained 100% occupancy at key profit generating locations- Spearheaded company rebrand for portfolio of 12 healthcare properties; developing 5 unique brands within portfolio and catered assets, branding and messaging for each based on data-driven market analysis- Strategized deployment of and managed over $75k/month budget allocation for media buys across, print, TV, billboards and digital, handling brand positioning… Show more - Developed and deployed marketing and branding plan leading to sustained 100% occupancy at key profit generating locations- Spearheaded company rebrand for portfolio of 12 healthcare properties; developing 5 unique brands within portfolio and catered assets, branding and messaging for each based on data-driven market analysis- Strategized deployment of and managed over $75k/month budget allocation for media buys across, print, TV, billboards and digital, handling brand positioning, vendor relations and design and creative approvals Show less

Los Angeles, Ca

- Formulated strategy and led marketing initiatives resulting in occupancy and profitability turnarounds at 5 newly acquired properties in portfolio- Managed over $30k/month budget allocation for media buys across, print, TV, billboards and digital, handling vendor relations and design and creative approvals

Los Angeles, Ca

- Support clients in industries such as real estate, healthcare, politics and personal branding- Lead re-brands and establish brand identity, voice, social media guardrails; for example, delivered and implemented via brand standards manual for portfolio of healthcare companies to position brands- Redesign client collateral and websites; manage production vendors for assets such as trifolds, prospective customer packets- Analyze industry and competition; leverage data and brand… Show more - Support clients in industries such as real estate, healthcare, politics and personal branding- Lead re-brands and establish brand identity, voice, social media guardrails; for example, delivered and implemented via brand standards manual for portfolio of healthcare companies to position brands- Redesign client collateral and websites; manage production vendors for assets such as trifolds, prospective customer packets- Analyze industry and competition; leverage data and brand differentiators to position brands and identity- Oversaw collateral and advertising production and ensure brand consistency- Create video content for social media from ideation to execution; shoot events and distribute content on websites- Create pitch videos to build personal brand for client who liaised between investors and community relations; delivered content from ideation to execution - Content creation and brand building for community activist in the Los Angeles area Show less

Los Angeles, Ca

- Produced six short films, three music videos and one feature, which won an award at a Silicon Beach Film Festival- Raised funds and handled all-things budget including vendor relations and invoicing- Manage scheduling and associated document generation including call sheets, daily schedules, run of show- Involved in story and script development; created shot lists and liaised with director and crew- Facilitated all production needs, for example point person for drones from… Show more - Produced six short films, three music videos and one feature, which won an award at a Silicon Beach Film Festival- Raised funds and handled all-things budget including vendor relations and invoicing- Manage scheduling and associated document generation including call sheets, daily schedules, run of show- Involved in story and script development; created shot lists and liaised with director and crew- Facilitated all production needs, for example point person for drones from sourcing to coordinating on-set to wrapping vendor payment - Staff entire crews, pulling from personal network of freelancers ranging from cinematographers to production designers; onboard, manage and handle invoicing during wrap- Manage Production Assistants to delegate responsibilities pre-production and on-set- Point person for cross-departmental problem-solving, for example permit issues, location changes Show less

Los Angeles, Ca

- Supported clients across sectors including real estate, healthcare, political, and personal branding- Provided services around brand strategy, video content, websites, print and online collateral, email and social media campaigns- Wrote, directed, and produced video content for digital distribution

Los Angeles, California, United States

- Spearheaded brand strategy and campaigns leading to an increased portfolio valuation of over $40 million- Formulated and led 360-marketing campaign starring Academy Award-winning actress Shirley Jones including TV commercial development, production and direction, media buying and events- Managed over $50k/month budget allocation for media buys across, print, TV, billboards and digital, handling vendor relations and design and creative approvals- Oversaw company rebrand for… Show more - Spearheaded brand strategy and campaigns leading to an increased portfolio valuation of over $40 million- Formulated and led 360-marketing campaign starring Academy Award-winning actress Shirley Jones including TV commercial development, production and direction, media buying and events- Managed over $50k/month budget allocation for media buys across, print, TV, billboards and digital, handling vendor relations and design and creative approvals- Oversaw company rebrand for portfolio of 27 healthcare properties; developing 4 unique brands within portfolio and catered assets and messaging for each Show less

Los Angeles, Ca

- Developed and built predictive valuation models to determine profitability of investment properties across the United States, leading to creation of over $40 million of portfolio value

Los Angeles, Ca

-Analyzed development potential of submitted scripts; wrote script coverage to report to executives-Screened films to assess distribution potential, considering demographic and profitability factors

Los Angeles, Ca

Screened films to recommend for festival inclusion

Master Of Business Administration - Mba, Arts, Entertainment, And Media Management

Activities and Societies: VP of Marketing for Marshall Student Graduate Association for Professionals and Managers, Business.

Bachelor Of Fine Arts - Bfa, Creative Writing - Minor In Film Studies, Graduated Magna Cum Laude