Tracy Cobb Email & Phone Number

Dallas, Texas, United States

Develop and lead national public relations strategy while elevating brand awareness throughout SRS's footprint.

• Corporate communications, public relations and media relations consulting• Media operations support for high-profile sports and entertainment events

Dallas-Fort Worth Metroplex

Developed, led and executed media and communications strategy for clients ranging from leading non-profit organizations to major sports and entertainment events. Served as account lead, stewarding relationships and high-impact campaigns for clients including the Perot Museum of Nature & Science, the AT&T Byron Nelson, PGA of America, the Dallas Open, Goodyear Cotton Bowl Classic, American Cancer Society, the Commanders’ Classic, and Momentous Institute.

Dallas/Fort Worth Area

Directed media relations and PR strategy and execution in the South-Central region for CBRE, a Fortune 500 and S&P 500 company, and the world’s largest real estate services and investment firm. Provided strategic leadership by articulating CBRE’s point of view and furthering business and sales initiatives. With direct oversight of the Dallas/Fort Worth market, managed a team of senior communications professionals across the region responsible for media relations, social media, advertising and brand awareness campaigns supporting the company’s market-leading position in the commercial real estate industry.

Dallas, Texas

Led communications strategy, public relations, advertising, marketing and branding for the Byron Nelson Championship and the Salesmanship Club of Dallas for nearly a decade. Shaped the corporate brand strategy for the Club and the Byron Nelson, ensuring consistency and relevance across both brands through the implementation of a strategic communications plan.• Developed and monitored communications and media relations budgets exceeding $1 million annually.• Cultivated and maintained strong national and local media relationships. Proven track record in pitching stories. Coordinated media interviews for leadership and managed media events and releases. • Developed and executed methods to measure effectiveness of media and communications efforts, with results showing over $13 million value from media exposure surrounding the Byron Nelson.• As chief staff writer and spokesperson, developed and managed all communications, including key messaging, executive speaking points, messaging for crisis communications, press releases, newsletters, websites and other digital content.• Developed and implemented strategic sales plans with sales team, including development and execution of marketing plan, advertising, promotions, social media and marketing collateral.• Responsible for planning and executing tribute to Byron Nelson following his death in 2006 and subsequently leading the development of a new brand identity for the golf tournament.• Led communications team, providing hands-on leadership and direct supervision.

Dallas, Texas, United States

As the first Communications Director for what was then known as Salesmanship Club Youth and Family Centers (rebranded to Momentous Institute in 2014), responsible for all marketing, community outreach, media relations and internal communications for the non-profit organization owned and operated by the Salesmanship Club of Dallas. Generated positive media coverage and awareness for the organization while establishing and maintaining strong media relationships. Spearheaded development of the agency’s first website and created current, relevant and engaging content.

Dallas/Fort Worth Area

Responsible for all marketing and fundraising for a $2.7 million annual budget. As a member of the agency's leadership team, helped determine agency direction and priorities, provided leadership to staff and assisted in the development and execution of the organization's operational plan. Created and implemented an annual marketing plan and increased the agency's donor base with more than 60 new funding partners and $716,000 in new revenue.