Tracy Leshen Email & Phone Number

Corporate

• Lead vision, strategy, and execution of industry-leading sales technology, end-to-end POS architecture and analytics, integration, and automated reporting initiatives of the finance department, designed to transform, streamline, and revitalize financial reporting; portfolio includes 8 theme parks, 9 water parks, 4 family entertainment centers, and 5 lodging facilities valued at $300M annually.• Manage a team of 4 direct reports (Data Analyst, Systems Analyst, Accounts Receivable Specialists) to ensure high performance and optimal outcomes.• Serve as Project Manager and liaison across all departments; lead development of ERP standardized processes and integration to deliver accurate and timely reporting.• Develop and deliver a wide array of training programming on all policies and procedures, including documentation, financial reconciliation, B2B sales processes, and other integral business processes to seasonal and permanent employees, alike.• Manage complex vendor share and tax process to ensure sales and amusement taxes are allocated accurately.• Capture, analyze, and interpret data to inform key stakeholders and drive continuous improvement in operations and performance.• Monitor robust controls and audit procedures to safeguard integrity of reporting.Selected Accomplishments:• Developed, integrated, and launched all park-level (food and beverage, ticketing) processes; maintained compliance with GAAP principles.• Leveraged cutting edge technology and operational/financial best practices to transform underperforming manual financial reporting system into an efficient, robust , and reliable digital system.• Centralized reporting across 25 parks and delivering revenue reporting/reconciliation training across all parks.

Sandcastle Waterpark

• Managed full-scope financial operations of a waterpark / amusement park in the Pittsburgh, PA metro region; responsibilities included budget development and management, revenue/sales reporting, point-of-sale systems, cash / expense management, purchasing, AR/AP, inventory management, and compliance.• Served as the park system administrator and admissions manager.• Created and implemented PCI Data Security Standards and cash control policies to ensure accurate reporting and compliance.

• Played pivotal role in the establishment of non-profit company, JAMbethekindkid Inc, the student-led company that creates items, such as their trademarked #bethekindkid shirts, to donate or sell for profit to benefit causes of their choice. • Grew startup by analyzing and evaluating profitability, restructuring pricing, integrating and managing finances in Quickbooks, creating and running social media accounts, and streamlining operational processes.