Tracy Heath work email
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Tracy Heath personal email
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Tracy Heath phone numbers
A unique marketer with 25+ years expertise in balancing marketing, analytics and martech.Strong analytical thinker, fluent in data and intellectual honesty.Proven track record of steering digital campaigns, optimizing CRM systems, and driving substantial revenue growth with lifecycle marketing tactics. Eager to apply a unique blend of B2C and B2B acquisition and retention skills to take a growing company to the next level of success. Known for steering multi-channel campaigns and adeptly managing CMS platforms, I am committed to contributing innovative solutions that propel businesses forward.Industries: Telecom, Financial Services, Banking, Retail, Online/Higher EducationI am a next level Marketeer. I prefer small-medium size companies with less layers and more entrepreneurial spirit. Most companies have a core competency but lack a Marketing strategy. That’s where I shine.
Smartg Marketing
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Smartg MarketingDe Soto, Ks, Us
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Marketing ConsultantGoodcents Apr 2024 - Jun 2024De Soto, Kansas, Us• Evaluated current marketing activities and provided suggestions for digital marketing tactics improvement.• Conducted vendor selection, market research, and developed a Marketing plan to increase customer acquisition. -
Lifecyle Marketing DirectorA.D. Banker & Company Apr 2023 - Dec 2023Overland Park, Ks, UsA.D. Banker is a leader in the Licensing and Continuing Education (CE) of Insurance and Financial Securities industries. I am responsible for B2B & B2C Lifecycle Marketing Strategist across multiple channels to drive leads, increase engagement with content and emails, grow conversions, and expand marketing impact on the entire customer journey. Setting clear KPIs for all campaigns, optimizing performance and staying on top of communicating roadmap accomplishments broadly. -
V.P. Marketing ManagementAcademy Bank Jul 2019 - Oct 2022Kansas City, Missouri, UsMarketing Strategist driving consumer acquisition through digital tactics; paid search, display, social paid, social organic, SEO, local search and email. Specializing in marketing analytics and data mining. -
V.P. Marketing ManagementArmed Forces Bank Jul 2019 - Oct 2022Kansas City, Missouri, UsMarketing Strategist driving consumer acquisition through digital tactics; paid search, display, social paid, social organic, SEO, local search and email. Specializing in marketing analytics and data mining. -
Regional Marketing ManagerWestlake Hardware Sep 2018 - Jul 2019Us -
Marketing ConsultantQc Capital Solutions Jan 2016 - Mar 2018Lenexa, Kansas, UsDirect and Digital Marketing Strategist for QC Capital Solutions factoring subsidiary of QCHI. -
Marketing Communications Group ManagerQc Holdings Jun 2015 - Mar 2018Lenexa, Kansas, UsFinancial Services company serving the consumer sub-prime market & B2B factoring solutions. Manage prospect and customer direct marketing programs, campaign analytics, US and Canada email campaigns, rebrand launch, merchandising strategy/execution, and field marketing support. ▪ Developed successful direct prospect campaigns with continuous positive ROI▪ Launched CRM database with external vendor, created multi-channel attribution rules▪ Test messaging and formats to plan and refine CRM strategies▪ Manage SEO audits and CMS changes, increasing organic search traffic▪ Developed a retail merchandising strategy for 265 stores, across 14 states -
Direct Marketing ManagerSprint Feb 2011 - Jun 2015Overland Park, Kansas, UsExclusively managed the consumer acquisition leads for Sprint and Assurance brands. Selected best targets and design tests to refine successful marketing performance, managed vendor relationships to provide best-in-class solutions, integrated digital marketing and social media data into CRM strategies.▪ Managed the delivery of over 100M+ acquisition leads annually▪ Consistently improved campaign performance that resulted in positive incremental lift▪ Led a vendor transition project by establishing new processes, replacing data elements, negotiating pricing -
Account DirectorCreative Marketing Programs Jun 2008 - Apr 2011Kansas City, Mo, UsDirect Marketing Agency servicing the Healthcare industryManaged B2B business development and Marketing programs while providing account service to existing clients. Managed Direct and Digital Marketing tactics, tradeshow and client events, and sales/lead nurturing.▪ Acquired new clients that became major accounts, exceeding revenue projections▪ Rebranded the company, managed the content and launch of the new website▪ Utilized SEO/SEM strategies and analytics to increase organic traffic to new website -
Marketing ManagerSprint Feb 2000 - Jun 2008Overland Park, Kansas, UsDeveloped strategic growth initiatives for data migration programs to the wireless customer base Revenue Generation, Base Marketing, Data Migration Programs.▪Managed alignment of marketing programs across retail, telesales & online channels▪Marketing expertise across multiple channels including media, print and online ▪Built business cases to manage program expenses and establish sales goals
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Marketing ManagerEmbarq 2006 - 2007Monroe, La, UsDeveloped and implemented marketing strategies for new acquisition segment▪Proactively initiated a prospect database to establish leads for acquisition programs▪Subject matter expert in the New Mover marketing segment
Tracy Heath Skills
Tracy Heath Education Details
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Pittsburg State UniversityMarketing
Frequently Asked Questions about Tracy Heath
What company does Tracy Heath work for?
Tracy Heath works for Smartg Marketing
What is Tracy Heath's role at the current company?
Tracy Heath's current role is Strategic Marketing Leader | Marketing Consultant | Data Strategist.
What is Tracy Heath's email address?
Tracy Heath's email address is tr****@****hoo.com
What is Tracy Heath's direct phone number?
Tracy Heath's direct phone number is +191323*****
What schools did Tracy Heath attend?
Tracy Heath attended Pittsburg State University.
What skills is Tracy Heath known for?
Tracy Heath has skills like Direct Marketing, Marketing Management, Segmentation, Marketing Strategy, Crm, Database Marketing, Email Marketing, B2b Marketing, Strategy, Marketing, Online Marketing, Multi Channel Marketing.
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