Tracy Lloyd Email & Phone Number

Strategist. Transformational Partner. Growth Catalyst.I partner with C-suite leaders across all growth-stage B2B technology companies to transform their business by developing strong positioning strategies that drive growth, build powerful and differentiated brands, and arm employees with clarity and purpose on their role in delivering that brand positioning.There is nothing more gratifying than being a catalyst in transforming business. Marrying business strategy and brand strategy is what I do best. Somehow I’ve been lucky enough to make it my career. My work blends strategic insight, deep market knowledge, and an agile approach to solve complex business challenges and unlock new opportunities. I believe it takes guts to do great work. I've been described as smart, fun to work with, and brutally honest—not always in that order.Career Snapshot: 25+ years in strategy, sales, business development, marketing, and brand strategy. Before founding Emotive Brand, much of my career was spent in enterprise sales roles for technology companies of all sizes across the globe.I’ve been lucky enough to have lived and worked all over the world with the following clients:Marqeta, Citrix, Slack, Harness, VMware, LiveRamp, TransUnion, Cruseo, Western Digital, AWS, Nile, Livongo, Slack, Material Security, Lookout, LiveRamp, Cadence, Belkin, Pandora, PubMatic, Flexera, Clearwater Analytics, Unum, Lyra Health, Livongo, Informatica, Symantec, Apigee, Samsung Music, UPS, Sisu, and too many start-ups to keep track of.I bring an agile approach to our projects blending my understanding of complex technology, enterprise sales, and business experience.ExpertiseBrand Positioning Category DevelopmentBrand ArchitectureProduct ArchitectureStrategic Narratives and Change CommunicationsVisual and Verbal IdentityGTM StrategiesBrand CampaignsExecutive Workshop Development and FacilitationCulture and Employer Branding

Listed skills include Strategy, Brand Development, Marketing, Corporate Branding, and 36 others.