Tracy Perez Email & Phone Number

Paris, Fr

Paris, Fr

Des Moines, Ia, Us

As beauty director of Parents, Fit Pregnancy and Baby, and Parents Latina magazines, I created print and digital beauty content for a target audience of the millions of millennial moms these brands reach every month. Beauty stories I've produced have led to guest spots on NBC’s Today show and SiriusXM Radio. I also regularly consulted on product development and marketing strategies for cosmetic brands. Beyond my beauty expertise, my role required a keen understanding of pop culture and the Hispanic marketplace, as well as the ability to write witty and captivating display copy. Key Accomplishments:In 2010, I led the creation of the Parents Mom Knows Best Beauty Awards franchise. Each year, 300-plus moms from across the country test and vote on the latest launches in skin care, hair care, and makeup. The winning products appear in the September issue of Parents. In 2015, the story earned us a guest spot on Today, which reached 4.9 million viewers. In 2015, I produced the first-ever millennial mom beauty survey for Parents magazine. More than 1,500 moms from across the country answered questions related to their beauty preferences and concerns. The story ran in the May 2015 issue of Parents and was picked up by Yahoo! Beauty. Generated increased advertising revenue for Meredith Corporation by playing a crucial role in the 2015 launch of Parents Latina, a quarterly magazine targeted to the Hispanic millennial mom. Parents Latina won MIN’s “Hottest Launches” award in 2015.

Des Moines, Ia, Us

I produced the four-page beauty section of Parents magazine and also edited feature articles related to pregnancy.

I managed the book's 10-page style section, which included writing and editing three beauty columns, two fashion columns, and co-producing photo shoots with the style director.

Wrote beauty and health feature articles for Shape, InStyle Makeover, and Prevention magazines

I wrote and edited the beauty content in the book and edited the 10-page fashion feature that ran in each issue. I also assigned product roundup pages related to tech and home decorating.