Tracy Rice Email & Phone Number

Taos, Nm

Identifying ways to help educate consumers on the benefits of all things hemp (including but not limited to hemp for food, improved health for both humans and animals, building with hempcrete, and using hemp as a plastic alternative) to increase supply and demand here in the US.

• Fundraising Consultant for Fair Trade USA, Oakland, CA• Fundraising Consultant for Legacy Foundation, Ashland, OR• Consultant to Deputy Division Chief, Space Medicine Operations, NASA, Houston, TX• Development Director for the Ashland Independent Film Festival, Ashland, OR• Business Consultant and Hospitality Manager, Willow Will Ranch, Ashland, OR

Ashland, Or

Researched and developed the overall business plan, branding and marketing strategy for a new custom tour business in Southern Oregon. Through the use of social media and other online marketing efforts, BRAVO ranked #4 in the activities category on TripAdvisor. BRAVO, an acronym that stands for Best of the Region's Artist's, Venues and Outings, also experienced profitability during year 2 and has projected 2015 revenues to be double that of 2014.

Medford, Oregon Area

Management of all company wide CRM initiatives, creation and implementation of customer segmentation and the development of customer insights to optimize Omni-channel strategies and overall company profitability.

Management of both email marketing and segmentation teams to execute 1 billion annual direct mail catalogs and 150 email campaigns; Optimization of segmentation and contact strategy on a customer base of 20 million; Development and execution of new customer acquisition strategies through both direct mail and email channels; Management of ESP and data processor relationship; Management of direct mail and digital budget and forecasting; Collaborate with IS/IT teams to ensure data integrity and assist in the development of dashboard reporting to provide business intelligence to all company stakeholders

provided support to CEO and executive team by making recommendations for business growth opportunities and overall company improvements via data analysis and assessment of current company procedures, structure and strategies for all fundraising initatives

customer segmentation, strategic planning, circulation and reporting of 15 million direct mail packages annually for 35 non-profit clients

analyzed results to drive future fundraising strategic planning and development, development of direct mail budgets and forecasting, conducted research to understand market trends, customer demographics, and other relevant data to identify the most effective target audiences

Education record

Associate’S Degree, Mathematics, Computer Science