• Managed self-service paid platforms (social, PPC, ABM) by strategizing and executing campaigns for multiple B2B SaaS products (email API, email marketing, email optimization): A/B testing ad design, copy, audience targeting, landing pages• Drove top-of-funnel brand awareness by leveraging Account-Based Marketing (ABM) 6sense platform to strategically building audience segments with relevant ideal customer profile (ICP)• Launched international, localized ad campaigns around major product releases, case studies, webinar events/series, devising ad copy and strategy• Oversaw promotional video projects to ensure alignment on milestones, product positioning, storyboard and talent• Cross-collaborated with important stakeholders in product, product marketing, content, lifecycle, localization, web, and design teams around product feature releases

• Deploy and optimize self-service paid platforms (search, display, native, video, social, programmatic)• Grow brand awareness through strategizing and executing paid social campaigns (Facebook, Instagram, Linkedin, Twitter, Pinterest) for large TV tune-in programs (Drew Barrymore Show, Bellator MMA, Yellowstone) and major movies (Paw Patrol)• Manage monthly budgets and campaign pacing of $1MM+ for major brands (Paramount Network, Nickelodeon, CBS)

• Owned end-to-end B2C paid search, display, & social (Google, Facebook, Pinterest, Bing) for several e-commerce marketplaces• Devised and executed SMS/MMS marketing strategies (Attentive) through A/B testing and audience segmentation, while optimizing lifecycle customer journey to drive revenue and increase CLTV • Strategized and implemented new promotional content for email marketing, based on seasonality and popular consumer trends

• Owned paid acquisition channels (search, display, social, native, mobile, and video) for Google, Facebook, and Instagram Ads at a private hotel management, leading to a 35% increase in ROI efficiency and ROAS of 7:1 YoY, while also saving company $100k in third-party booking fees/commission • Owned end-to-end customer lifecycle in SMS marketing with Akia, 3rd-party hotel customer service marketing channel• Led multiple website projects with Dev team on design, brand, and marketing concepts, and ensured optimal UX/UI• Negotiated long-term contracts with high-stake vendors to secure best deals on hotel systems and programs

• Owned all drip email campaigns (Revinate CRM) by launching multiple email CRMs, devising go-to-marketing strategy, and curating email content, while utilizing audience segmentation and retargeting to promote hotel brand, guest loyalty and engagement• Maintain rapport with important hotel industry stakeholders and strengthen partnerships with vendors

• Achieved monthly KPIs (targeted upsells, client onboarding), resulting in a 15% revenue increase QoQ (2015 vs. 2016) by applying company-driven data and marketing analysis when optimizing stakeholder portfolios• Oversaw lead lifecycle using Salesforce, nurturing over 1,000 prospects and ensuring prospects transition into leads, opportunities, and conversions• Collaborated with large stakeholders on how to effectively utilize company products and services based on industry trends and internal metrics

• Analyzed and created business goals for client portfolios, providing step-by-step guidance and solutions on how to effectively scale business • Reduced client attrition by retaining over 20% of clientele through implementing various marketing solutions to successfully help client achieve business quotas and goals

• Provided guidance on how to effectively convey company’s message, goals and objectives on website and advised on various marketing strategies on web pages to out-perform competitors in the finance field • Spearheaded group conferences to brainstorm and implement ideas on web design, creating and designing sample-page layouts and creating the final image, content and layout of all company web pages for D.R. Harris and Company website • Proofread pertinent financial advising material for all web pages and website launch• Communicated marketing feedback and analysis on how to strategically market and promote to potential clients through various marketing and social media channels (LinkedIn, Twitter, Google Businesses)

• Organized online marketing, social media content, and e-mail marketing campaigns to promote company brand, Club VIP.• Implemented grassroots marketing initiatives to increase sales, social media, and client base • Supported events and marketing efforts of Business Improvement Districts, such as Gaslamp Quarter Association and East Village Association • Coordinated and performed event conceptualization and analysis for major events, such as Mardi Gras, Irish For A Day, and Zombie Crawl in Downtown San Diego, and The Red Ball in Del Mar • Spearheaded major and private events: set up and stage day-of events, met with key stakeholders and vendors to review contract, budgets and agreements

• Conducted extensive research and collected marketing information on latest San Diego events and businesses• Strategized and organized content on social media accounts, connecting with San Diego businesses (Facebook, Twitter, Instagram)• Supported company and client events, as well as marketing efforts

• Prospect potential leads (retirement homes, assisted livings) and oversee lead lifecycle• Build rapport and strong relationship with existing clients• Assisted with business development and brainstorming of creative marketing strategies for more o• Provided contract summaries and negotiated terms and conditions with clients• Conducted market research and assisted in creating informational brochures for clients• Efficiently managed and updated Sugar CRM• Pitched copy writing samples for radio advertising