Responsible for managing and maintaining relationships with various stakeholders including government partners, media outlets, community leaders, and non-governmental organisations. The role requires working with and through country CR team to develop and drive delivery of an integrated communications strategy to promote a positive and impactful brand, handling crisis communication, and engaging in other external affairs activities. As a communications business partner to Shell Chemicals & Products and Low Carbon Solution - Aviation businesses as appropriate for Singapore, this role entails aligning communications strategies with business objectives and providing strategic counsel on internal and external communications, fostering relationships with stakeholders, and ensuring that all messaging is consistent with Shell's brand and values..

Plays a crucial role in facilitating effective communication and collaboration between departments and stakeholders within Shell as the strategic coordinator, bridging gaps and ensuring Shell's strategy and priorities are effectively delivered. Primary responsibilities include aligning internal and external messaging with the overall business strategy. This entails understanding the business vision, goals and working closely with key stakeholders to develop and execute communication plans that support the vision and goals contributing to the overall success. This also involves establishing and maintaining relationships with important stakeholders such as media, partners, fence line neighbours etc, crucial for building trust and influence, enhancing Shell's reputation and relationships.Additionally, in a business partnering role, I play a key role in crisis management where I work closely with senior leaders to develop and implement comms strategies that mitigate and potential damage and protect Shell's brand.

Strategic Communications & ResearchHired to support the development and review of MSF’s strategic communications plans and reports, to support the promotion and understanding of the Ministry’s policies and programmes. Role include sense-make and identify emerging issues to opportunities as part of pre-emptive and proactive comms. Responsible to set up a data center to leverage on data and different communication platforms and experiment with new and emerging communications trends to achieve impactful and integrated outcomes. Currently overseeing perception survey and message house survey test for the purpose of analysing data to develop strategies for intervention and improved citizen engagement.Engagement and Stakeholders ManagementDevelop plans to engage MSF’s key internal and external stakeholders including board members, academics, researchers and partners, to consult and garner support for the developments and shifts in social policies.To build broader MSF capabilities for effective engagement to support MSF’s policy and implementation process including stakeholder’s management framework, digital transformation and workflow optimization projects.

Develop consolidated marketing strategies and activities, and establish marketing dashboard to measure over-arching analysis efforts - determining reach and impact of LKY School marketing efforts. Ensuring marcoms plans are strategically aligned with the larger brand and priorities of the School.

Responsible for driving integrated campaigns across traditional and digital media to amplify the School's research capabilities and academic excellence, thereby generating top of mind recall and attracting high quality applicants for the School's graduate programmes.Identifying opportunities to elevate the LKY School's brand awareness and as the center for thought leadership, by developing platforms and forming strategic partnerships to expand the School's global footprints.Adopts insights/evidence-based approach to drive many marketing initiatives.

Provide thought leadership to a team of 9 personnel for competent management of marketing functions such as marketing communication, product marketing, PR & branding, corporate communication, marketing research, web/ online marketing, and go-to-market strategy execution. Recruit high-calibre talent, set strategic direction in line with corporate goals, and supervise formulation of integrated marketing communication plans. Identify and develop business opportunities for company’s services. Together with sales team, prospect and develop business proposals/presentation to client. Further develop multi-tier relationships to organically grow the client’s account. Working with curriculum developers to develop new programmes to meet business needs. Analyse current business operation state and propose sound recommendations to improve operations. Responding to tenders and requests for information in a timely manner.

(A wholly owned subsidiary of AOL-Time Warner Inc, provides predictive text input software solution - T9 for mobile phones.)Promotes adoption of T9 text input software to Telcos to be used on phones in South East Asia markets specifically KL, Jakarta and Bangkok. Offers marketing support to help our licensees and partners develop their business in the region. Together with Business Development, offers predictive text dictionaries for the said regions in new languages and slangs for the telecommunications and computing industries.

Developed and implemented strategic marketing plans (quarterly) for company’s video game market in Singapore, facilitated establishment of regional budgets, and extended marketing support to the ASEAN region (campaigns/ product launches). Orchestrated integrated demand generation strategy – defined objectives and key measurements, developed campaigns, oversaw internal communication, and managed vendors. Forecasted P&L prior to new products’ launch. Devised a brand ecosystem to build an Xbox platform for the consumer market by working with third party publishers (Electronic Arts/ Sega/ Konami), promotional partners, and the retail channel. Worked with cross-functional teams for development of campaigns, event organization and management, and product launches. Designed channel incentives; facilitated development of branding and retail merchandising plans; and fostered winning relationships with business partners