Tracy Moon Email & Phone Number

Playa Vista, Ca

- Managed and co-managed high-profile accounts including Best Buy, HBO, AARP, and Bethesda, driving client satisfaction and retention.- Presented new advertising opportunities, provided product training, and conducted performance reviews to optimize marketing campaign effectiveness.- Spearheaded the transition to a unified ad platform, fostering collaboration across departments and enhancing overall efficiency.- Mentored and trained new hires and veteran team members, contributing to their professional development and team cohesion.

Greater Los Angeles Area

- Successfully launched SEM campaigns resulting in a 160% increase in referral rate, surpassing targets.- Introduced a new retail marketing channel via Criteo, achieving a 300%+ increase in ROAS YoY.- Restructured campaigns, expanded keywords, and implemented ad extensions, improving campaign performance and reporting efficiency.- Acted as the primary contact and advisor for international markets, leading a domestic team to achieve campaign objectives.

Burlingame, Ca

- Built, launched, and optimized PPC campaigns, aligning with marketing objectives and performance goals.- Collaborated with leadership to develop A/B test plans and managed testing to continually improve SEM performance.- Contributed to the expansion and optimization of SEM projects on major search engines, driving increased visibility and ROI.

Burlingame, Ca

- Led the search marketing team in building, launching, and optimizing PPC, content network, and mobile marketing campaigns.- Aligned projects with marketing objectives, collaborating with founders to achieve strategic goals.- Implemented A/B test plans and managed testing to optimize campaign performance and ROI.

Austin, Texas Area

- Managed multi-million dollar PPC, content network, native advertising, and mobile marketing campaigns, driving significant revenue growth.- Cultivated and maintained relationships with sales teams at major publishers to maximize advertising opportunities.- Developed and implemented A/B test plans to optimize campaign performance and achieve marketing objectives.

- Co-managed high-profile search accounts, delivering strategic insights and campaign optimization recommendations.- Led client meetings, provided product training, and conducted performance reviews to drive client satisfaction and retention.- Managed a team of Creative Associates, ensuring adherence to editorial guidelines and policies.

Worked directly with Account Manager and Account Executive to identify new advertising opportunities and to support internal revenue goals. Expanded keyword inventory and created guideline compliant ad copy for existing accounts. Mentored new Content Specialists.

Generated search terms and wrote ad copy for proposals to launch ad campaigns for new accounts. Reviewed client submissions for editorial guideline compliance, as well as AP style considerations.