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Tracy Moon is listed as Lead Account Strategist @ Yahoo based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Tracy Moon.
Tracy Moon previously worked as Lead Account Strategist at Yahoo and Supervisor, Paid Search - Microsoft Xbox at Dentsu Aegis Network.
With over 20 years of experience in online marketing and client relations, I am a Lead Account Strategist at Yahoo, where I co-manage high-profile accounts and coordinate campaign activation's across multiple ad types and platforms. I have expertise in DSP, Programmatic, and Native Ads.As a Lead Account Strategist, I lead client meetings to present campaign optimisations, new advertising opportunities, product training, and marketplace observations. I also mentor new hires and veteran Strategists and Account Managers as needed, and lead the transition into a unified ad platform that requires collaboration between multiple departments and developing new processes. My mission is to provide timely and effective solutions for my clients and help them achieve their online marketing goals.
A career timeline built from the work history available for this profile.
Playa Vista, CA
- Managed and co-managed high-profile accounts including Best Buy, HBO, AARP, and Bethesda, driving client satisfaction and retention.- Presented new advertising opportunities, provided product training, and conducted performance reviews to optimize marketing campaign effectiveness.- Spearheaded the transition to a unified ad platform, fostering.
Greater Los Angeles Area
- Successfully launched SEM campaigns resulting in a 160% increase in referral rate, surpassing targets.- Introduced a new retail marketing channel via Criteo, achieving a 300%+ increase in ROAS YoY.- Restructured campaigns, expanded keywords, and implemented ad extensions, improving campaign performance and reporting efficiency.- Acted as the primary.
Burlingame, CA
- Built, launched, and optimized PPC campaigns, aligning with marketing objectives and performance goals.- Collaborated with leadership to develop A/B test plans and managed testing to continually improve SEM performance.- Contributed to the expansion and optimization of SEM projects on major search engines, driving increased visibility and ROI.
Burlingame, CA
- Led the search marketing team in building, launching, and optimizing PPC, content network, and mobile marketing campaigns.- Aligned projects with marketing objectives, collaborating with founders to achieve strategic goals.- Implemented A/B test plans and managed testing to optimize campaign performance and ROI.
Austin, Texas Area
- Managed multi-million dollar PPC, content network, native advertising, and mobile marketing campaigns, driving significant revenue growth.- Cultivated and maintained relationships with sales teams at major publishers to maximize advertising opportunities.- Developed and implemented A/B test plans to optimize campaign performance and achieve marketing.
- Co-managed high-profile search accounts, delivering strategic insights and campaign optimization recommendations.- Led client meetings, provided product training, and conducted performance reviews to drive client satisfaction and retention.- Managed a team of Creative Associates, ensuring adherence to editorial guidelines and policies.
Worked directly with Account Manager and Account Executive to identify new advertising opportunities and to support internal revenue goals. Expanded keyword inventory and created guideline compliant ad copy for existing accounts. Mentored new Content Specialists.
Generated search terms and wrote ad copy for proposals to launch ad campaigns for new accounts. Reviewed client submissions for editorial guideline compliance, as well as AP style considerations.
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Tracy Moon is listed as Lead Account Strategist @ Yahoo.
Tracy Moon is based in Los Angeles Metropolitan Area, United States, United States.
Tracy Moon has worked for Yahoo, Dentsu Aegis Network, Lendingtree, Nextadvisor, Inc., and Creditcards.Com.
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