Tracy Maher Email & Phone Number

St. Paul, Mn, Us

I work with the Hubbard development team and all of the Hubbard television newsrooms with a focus on site optimization, digital content, data-driven analytics, and user experience. I manage the process of working with our television newsrooms to continually advance our broadcast websites and mobile apps and provide users with an intuitive, engaging platform that informs them of the news that affects their day and shapes their communities.

St. Paul, Mn, Us

Us

National News Managing Editor for Gray Television - a broadcast company that operates more than 100 stations in 57 markets across the United States• Reports breaking news, national and international stories and significant news events for all of Gray's 57 markets and syndicates content from AP, CNN, and Gray Stations.• The national news desk creates a dynamic and robust news experience for news consumers.• The news desk allows Gray Television newsrooms to focus their efforts on reporting local news, posting national stories to their social media platforms and gives them time to find local angles to the national stories that affect their markets.• The news desk helps Gray's newsrooms distribute national news to viewers more effectively and increases efficiency across the group.

Lansing, Mi, Us

• Coordinates daily publishing by WILX news team to wilx.com, Facebook, Twitter, Instagram, Snapchat, and all media platforms. WILX TV has been ranked by ShareRocket as the number five local television station in the United States for social share and engagement. • Reports news and creates promotional content for the website in accordance with AP style.• Researches, proposes, and develops strategies using emerging technologies to expand WILX’s reach and brand identity across all platforms.• Manages the daily content and communication across all social media platforms. Responsible for tracking trending news and reacting/responding to emerging stories. Expanded station’s social media followers by more than 400% in less than four years; more than doubled station’s web traffic.• Uses Facebook Insights to measure station’s performance with social engagement and organic reach. Promotes station content with Facebook paid advertising solutions to engage our users and develops innovative and effective advertising strategies based on industry best practices.• Utilize Google Analytics and other metrics to examine real-time site traffic and long-term trends• Creates new sections of WILX.com, to promote engagement with viewers, including sections populated by user-generated-content.• Develops news procedures and social media guidelines for use by station employees• Evaluates employees based on job knowledge, communication skills and growth• Composes compelling headlines to engage readers on WILX.com and drive traffic by utilizing SEO.• Works with station’s sales team to create promotional opportunities for clients, via digital sponsorships, social media promotions, email marketing, and contests.

Writes, edits, and proofreads SEO-optimized product and marketing copy for discountpartysupplies.com. Writes articles and creates custom graphics for promotional newsletter targeting a mailing list of over 20,000 subscribers. Writes/edits blog articles, and emails. Assisted in creation of whiteboards/scripts for local commercials, and drafts other marketing and promotional writing pieces as required.Supervises writing, graphic design, and technical team members to create and maintain an engaging experience for users of DiscountPartySupplies.com, and readers of Party Café, the company blog.Established a strong and ongoing social media presence with an active user base for DiscountPartySupplies.com on Facebook and Twitter.Works to maintain existing content on DiscountPartySupplies.com, ensuring that copy is current, correct, and optimized for strong placement in search engines and local searches.Maintains and edits existing web pages using Magento Content Management System, Works with graphic designers and programmers in the creation of new web pages for e-commerce site, as well as corporate Wordpress blog.Effectively worked with COO, and CMO on redesign of DiscountPartySupplies.com. Created mockups and graphics for new homepage, category pages, and product pages using Photoshop, for programming team to implement. Led the redesign of corporate blog, working with an external company, along with the COO and CMO to integrate existing content into a new custom Wordpress template. Created mockups and graphics in Photoshop for external resources to program.Monitors retail site/ blog traffic, and search engine position for targeted keywords. Conducts market research to determine market viability for existing and future products.

Oversaw and managed marketing, promotional, and corporate projects for Fortune 500 and Tier One automotive suppliers.Supervised team of designers in IT production setting. Responsible for writing marketing and promotional materials, editing, proofreading, and on-time delivery to clients. Promoted to marketing coordinator after one year of employment.

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