Tracy Massaro Email & Phone Number

California, United States

HEW provides end to end marketing services and tailored growth strategies for small and early stage start-ups. Services Include:Marketing ServicesPaid Advertising - Social Media and Google AdsOrganic Search / SEOEmail MarketingInfluencer Marketing Integrated MarketingOnline PresenceBrandingStrategy + Leadership-Growth & marketing strategy -Fractional CMO/CRO-Go to market strategy-1:1 Advisory-Team assessments & restructuresPartnership & Business Development -Strategic Partnerships -Co-Marketing Partnerships-Sponsorships-Business Development-Marketing Partnerships & Collaborations-Influencer Marketing Marketing Technology & Analytics-Marketing Technology & Automation-Marketing and Business Audits -Data reporting and analysis-Dashboard and data process set-upClients include: Epic Kids, Rachel Cho Floral Design, Zibby Media, Sundance Co//ab (launched Sundance's new community for Filmmakers), Jolt, Scribd, Sabavi Home, Classroom Champions, Piccolina, Lorenza Wine, Intimate Rose, Jason Scott Clothing, Barn & Willow, Cardin McCoy and more

Marketing consultant & advisor with 15+ years experience in partnership marketing and growth marketing strategy for direct to consumer and tech disruptive companies. I lead and build marketing teams to take companies to their next level of growth. My strategies are grounded in data and focused on the consumer to drive brand awareness, growth and retention through all key marketing channels. More specifically, I have: - Partnered with CEOs of early stage start-ups to increase revenue by as much as 10x, while improving ROAS, LTV and CPAs significantly. - Developed Partnerships including product collaborations, retail, distribution, co-marketing and content partnerships. - Launched new channels including Influencer Marketing, Affiliate Marketing, Brand Partnerships and Ambassador programs.- Developed Sundance Co//abs sponsorship partnerships from the ground up which funded the this new platform and free services for over 300,000 emerging filmmakers. - Expertise in Paid Advertising (Social, Search and Podcast), Influencer Marketing, Ambassador Programs, Email, Organic Social, SEO, Content Marketing, Affiliate Marketing, Consumer Insights, Direct Mail and Partnerships. - Hired and led marketing teams, freelancers and agencies to execute on marketing strategies.- Led RFPs to find and hire top agencies including: Creative, Digital, Influencer Marketing, Ambassador and Affiliate Marketing agencies. Please reach out to learn more, schedule a strategy session, or discuss having me lead your Marketing efforts.

San Francisco, California, Us

Redwood City, California, Us

Park City, Utah, Us

- Was hired 3 months after launch of Sundance Institute's new online platform for filmmakers and writers to drive traffic and member growth through Strategic Partnerships and Marketing. - Together with a small team, we grew a community of over 100k filmmakers and storytellers within one year of launch.

Menlo Park, Ca, Us

- Account Executive for Airbnb and Lyft in the Tech Disrupter Vertical at Facebook.- Spearheaded award winning multi-million dollar brand and direct response campaigns that exceeded goals every quarter. - Collaborated with C-level executives on integrated Marketing strategy, Conversion Funnel, Channel-Mix and Attribution Model.- Successfully launched the first Facebook Live campaign called “We are Here” with Airbnb, which featured 6 broadcasts in 6 cities around the world in a 24-hour period. This campaign won both a Shorty and Webby Award. - Successfully launched one of the first Facebook campaigns using “Dynamic Travel Ads” with Airbnb, which was ROI positive at launch and doubled the activation rate of one of their key segments.

San Jose, Ca, Us

- Managed a team of 10 and over 100 partnerships across Shutterfly Inc’s portfolio of brands. Partners spanned many verticals including CPG, retailers, travel, electronics, media, entertainment and more. - Drove over $50M in revenue annually with an average of 15% annual revenue growth for Shutterfly brand and 200% growth on newer brands.- Under my leadership, the Partner channel became the largest channel for new customer revenue. - Analyzed conversion data, AOS, order mix, promotions and other variables to optimize performance, ROI and compliance of programs. - Efficiently managed a budget of $10M annually at a strong ROI.- Led all forecasting, tracking and communication of key metrics to leadership. In depth knowledge of accounts in order to make quick decisions, prioritize and communicate business impacts to leaderships. - Worked cross-functionally with product, engineering, creative, data science and web development teams to put processes in place to drive efficiencies and scalability.- Created and executed integrated marketing campaigns for each partnership including email, print, digital, retail and social marketing to optimize for revenue. - Drove consumer insights studies to inform marketing strategies.- Worked closely with team to develop annual strategic account plans for key accounts to achieve aggressive growth objectives.- Led contract negotiations for new partnerships and contract renewals. - Partnered closely with integrated marketing and creative teams to create quarterly brand and creative guidelines with goal to optimize performance of partner channel while staying true to Shutterfly brand.- Key Partnerships included Target, P&G, Krogers, Safeway, Kellogg, Old Navy, Amazon, Microsoft, Best Buy, Gap Inc., Kohls, Macy’s, Coca Cola and more.

San Jose, Ca, Us

San Jose, Ca, Us

Redwood City, Ca, Us

Bachelor Of Science (B.S.), Management Science

London, Study Abroad

Education record