Tracy Mathews Email & Phone Number

I began my career in a boutique design firm, learning quickly that small environments afford young creatives an opportunity to wear many hats and grow not only their craft, but their project management and client relationship skills too. After 5 years of managing the creative needs for multiple associations, mastering the art of publication design/layout, pre-press/printing and production, I made the jump to a global communications agency. I initially felt like a fish out of water, but quickly loved the ability to exercise creativity in many different ways. I was also afforded the opportunity to sit next to brilliant colleagues from whom I learned about branding, integrated digital and paid strategy, marketing, UX/UI, audience and opinion research, corporate communications, policy and advocacy, public affairs, and crisis communications. The sectors and industries I've been able to touch have been countless. And for nearly 15 years, I got to spend my time counseling clients on a wide array of accounts—with a focus on brand positioning, reputation, and brand and marketing strategy—by pushing for unique storylines and smart design based on a mix of data, instinct and user needs. Proudly, I was a founding member of APCO's DEI council in 2018—the same year I fully integrated APCO's North American creative team after years of co-leading the creatives across offices.I'm now pleased to find myself as the Managing Director of a woman- and minority-owned firm, integrating creativity, technology and people to ignite change. In my free time, I like to break stereotypes: I previously co-hosted a horror movie podcast and I write and direct short films with some of my talented friends. It was once just for fun—until we won an international film contest and I won best director in a local film fest. Now, we dream of what to produce next. Specialties: Brand strategy, brand positioning/corporate branding (verbal to visual identity), campaign strategy and integration across multiple platforms, paid strategy, digital strategy, web design, interactive design, advertising concepts and production (radio, tv, digital, OOH, print, high impact), ai, social media content, publication design, meeting materials, direct mail, brochures, pitch/presentation design, large format print materials/exhibit design.

Listed skills include Publications, Magazines, Graphic Design, Creative Direction, and 15 others.