Tracy Gardner Email & Phone Number

Eagan, Minnesota, United States

- For three years, managed 5 -12 Google Ads accounts while consistently meeting budget utilization and cost per lead goals.- Took full ownership of the Google Advertiser Verification and Google Business Operations Verification process. Worked directly with clients to help them overcome Google Advertiser Verification challenges. Revised the process and communications for the PPC Team. Created training resources for my backups and a troubleshooting guide for the team. - Used Power Automate to add data from an online customer database to an Excel spreadsheet, saving about 10 minutes every week. Helped a coworker overcome challenges with an AI process that automatically moves video recordings to a customer folder.- Led the Adobe Analytics subject matter expert (SME) group to create a Workspace specifically for the paid search team.- Streamlined processes in Wrike, saving the team time and minimizing confusion. - Assisted the social media team with blog post promotions on Facebook when they were short-staffed,

Eagan, Minnesota, United States

Minneapolis, Mn

• Created reports in Domo for monitoring the company-wide adoption of Adobe Analytics Workspace. Updated the reports weekly and provided analysis on the where the fluctuations in usage were coming from. • Go-to person for promptly resolving Adobe Analytics user login and user interface issues. Identified cause and assisted users with the resolution. Kept in touch with users to ensure that issues were resolved. Escalated issues to Adobe Client Care or Target’s help desk when their assistance was needed. • Managed smooth migration from one Adobe Analytics user login platform to another. Thoroughly vetted the full migration process. Anticipated and resolved issues before the migration began. Prepared users for the upcoming changes and provided them with step-by-step instructions on how to login to the new platform.

White Bear Lake, Mn

• Because of digital analytics experience, was selected to manage paid search for 30 websites during peak season for two teammates on leave . Adjusted ad groups, ad copy, keywords and bids based upon analysis of data from Google Ads and Google Analytics. Won two of four sales contests by having the highest percentage increase in marketing contribution week-over-week. Beat out three seasoned competitors by having a 22.19% increase the first week and an 85.05% increase the second. Had the second highest increase in marketing contribution for the peak season at 51.26%. Online revenue for peak season was approximately $300,000.• Created concise and easy to interpret dashboards, charts and reports that pulled data from multiple online and offline sources. Sources include Adobe Reports (Site Catalyst), Adobe Ad Hoc Analysis (Discover), Google Analytics, Exact Target, SilverPop, and offline internal sales data.• Used keywords from external and internal search terms reports to write engaging meta titles, meta descriptions, and product descriptions to help increase SEO traffic and revenue..• When Taymark switched from Adobe Analytics to Google Analytics, worked with IT to develop, implement and test the custom dimensions necessary for tracking success (KPIs) in Google Analytics. • Researched website traffic and revenue driving opportunities. Presented recommendations to management.

Minneapolis, Mn

• Talked with the client about their reporting needs to see how the information would be used and to see if they were measuring against specific goals. Looked beyond their original request to ensure that the reports were delivering insights and recommendations of value.

• Provide deep analysis of consumer website browse behaviors and make recommendations to the marketing team for website and promotion improvements. • Used the Adobe products Reports (formerly Site Catalyst) and Data Workbench (formerly Insight) to develop weekly and monthly reports.• Met with the marketing teams to get an understanding of their reporting needs, developed the reports, and then provided the reports along with a high-level overview of what the data is saying.• Frequently used creative thinking to dig deeper than the original data request to find answers to the internal client’s question.

Maplewood, Mn

• Project managed the content delivery for the Scotchgard flooring site under tight deadlines and with minimal training and supervision. Site successfully launched on time six weeks after I started this position and while my supervisor was away on vacation. Implemented search engine optimization (SEO) content.

Minneapolis, Mn

• Reviewed marketing and sales materials for financial advisor sales force (over 10,500 advisors) for brand and compliance adherence.

Minneapolis, Mn

• Promoted the Book of Business web tool to the sales force by writing the high-level communications plan for one of the annual sales meetings, writing the push e-mail, an article for the e-newsletter, and teaser text for the RiverSource home page. Won our department’s quarterly team award for generating traffic on RiverSource.com. Doubled monthly registrations and increased unique user logins by 24%. • Created and monitored the web analytics report in order to find trends and modify the site accordingly.• Managed the publication of 400+ PDFs on four websites for the major annual annuity product redesign initiative. Provided link names and descriptions for all PDFs, and ensured they were all properly permissioned by distributor (100+), product (7), and state (50). • Provided content development, management and testing support for launch of new riversource.com website for financial professionals.• Transitioned web content publishing to the interactive marketing department by creating a step-by-step manual, developing a publishing testing cheat sheet, and training interactive marketing on the process. Assumed go to role during the transition period for questions and follow-up.

St. Paul, Mn

Was a Marketing Assistant from 1998 to 2001 and a Marketing Specialist from 2001 to 2003. Prior roles were not in marketing. • Launched and managed two intranet sites. Simultaneously developed new and unique monthly content for each site. Promoted new content via e-newsletter, home page, and banner ads. • Successfully led a team of six towards the redesign of an intranet site with 130+ pages. Developed new site so that nearly every page was accessible using only one mouse click. Received many accolades from the sales force for creating a site that was much easier to navigate and more fun to look at. Results: Increased the number of site visits by 31% and doubled percentage of visitors who viewed four or more pages per visit. National sales force of 2,000 averaged 7,691 visits per month after the site redesign.• Created outline, presentation, and handout materials for new loan originator marketing training. Utilized marketing training to promote sales collateral and the intranet site. Praised for excellent presentation skills.• Handpicked by Vice President of Marketing to compile comprehensive Marketing Reference Manual for review by prospective purchasers during due diligence process.