Global Chief Marketing Officer
Current
Feb 2021 - Present
AeroLeads people directory · profile
Tracy Howard Email & Phone Number
Global Chief Marketing Officer at Performance Health
at
Performance Health
1 work email found
@performancehealth.com
3 phones found area 972 and 614
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Chief Marketing Officer at Performance Health
Location
Dublin, Ohio, United States
Who is Tracy Howard? Overview
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Quick answer
Tracy Howard is listed as Global Chief Marketing Officer at Performance Health at Performance Health, based in Dublin, Ohio, United States. AeroLeads shows a work email signal at performancehealth.com, phone signal with area code 972, 614, and a matched LinkedIn profile for Tracy Howard.
Tracy Howard previously worked as Global Chief Marketing Officer at Performance Health and Vice President, Marketing at Covetrus. Tracy Howard holds Bachelor Of Science (B.S.), Communications And Public Relations from Ohio University.
Company email context
Email format at Performance Health
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{first_initial}{last}@performancehealth.com
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Profile bio
About Tracy Howard
As a long-term marketing executive – who has worked in a variety of leadership roles across a range of industries – I love to build marketing and business strategies that drive top and bottom-line growth. In my experience, great marketing strategy is formed at the intersection of market/customer dynamics and business priorities. On one hand, I conduct market/consumer research to understand “the voice of the customer” and the competitive landscape. On the other, I partner with C-Suite executives to learn where they intend to take their businesses. Taken together, I then set marketing/commercial strategies that are completely aligned with internal and external forces.Great strategy is for naught, however, if the team is unable to design innovative solutions that leverage both the “art and science” of marketing. Recognizing this, I lean on my diverse marketing experience to develop comprehensive solutions that are rooted in both analytics/insights and aesthetic awareness. Over the course of my career, I have gained expertise in product marketing/management, branding, digital/ecommerce, creative, customer experience, integrated campaigns, and communications. This range of experience gives me the versatility to develop high-impact marketing solutions in nearly any situation.At the root of any great marketing function is a talented and motivated team. I enjoy assembling teams with complementary strengths that give the group flexibility and the ability to serve organizations comprehensively. I also emphasize employee development and take the time to learn about the career ambitions of individual team members and put targeted development plans in place to help them advance professionally.
Listed skills include Business Strategy, Product Development, Program Management, Marketing Communications, and 1 others.
Current workplace
Tracy Howard's current company
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9 roles · 32 years
Tracy Howard work experience
A career timeline built from the work history available for this profile.
Vice President, Marketing
Joined a global leader in animal-health product, technology and services to guide the $2B North American segment through significant margin pressures and competition. Implemented a three-channel strategy (companion animal, equine, large animal) to market/sell distributed and proprietary high margin products (e.g. private brand, compound pharmacy), develop ancillary customer business solutions, and increase customer loyalty. Managed a $9M P&L and led a team of 33 marketing professionals who managed creative services, distributed and private brand products, integrated advertising campaigns, social media, digital/ecommerce, promotional events, and sales enablement.
Sep 2016 - Jan 2021
Vice President, Global Services Commercialization Strategy
Selected for a new role, following the acquisition of an RFID company, to develop internal partnerships and leverage the high-margin technology within other BU product portfolios. Collaborated enterprise-wide to develop RFID-enabled products/services, such as an oncology cabinet and inventory management solutions. Spearheaded all facets of the RFID effort, including service development, pricing, GTM planning and results tracking. Delivered new RFID solutions within the U.S., EMEA, and APAC.
Dec 2013 - Sep 2016
Vp Marketing And Strategic Planning
Promoted to lead marketing/strategic planning for the $750M Ambulatory Surgery Center (ASC) business and protect its market leadership position, expand physician office business, introduce new services, and design a home health strategy. Conducted market/customer research to develop strategies that targeted higher-margin independent customers, emphasized Cardinal Health manufactured products, and built a customer solution portfolio. Managed all aspects of the marketing function, including market management, digital marketing, product/category management, promotional events, ecommerce, and sales enablement. Managed a $3.5M P&L and a team of 20+ marketing professionals.
Mar 2011 - Dec 2013
Director, Ambulatory Care Marketing | Director, Alternate Care Market Management
Recruited internally to lead market development efforts for the $1B Long Term Care (LTC) business line. Developed strategies to partner with NetRX buying group, expand generic pharmaceutical sales, optimize customer operational efficiencies, and drive sales of ancillary Cardinal Health products. Pivoted to lead marketing for the $250M ASC business line, home health market, and a $40M pharmaceutical program. Led cross-functional effort to design a small parcel pharmaceutical program, as well as a preferred-product portfolio.
Oct 2005 - Mar 2011
Director Health Systems Marketing
Oct 2004 - Oct 2005
Manager, Pharmaceutical Distribution Marketing
May 2000 - Oct 2004
Marketing Project Manager
1997 - 1999
~2 yrs
Vice President Degree Program
1995 - 1997
~2 yrs
1 education record
Tracy Howard education
-
Ohio University
FAQ
Frequently asked questions about Tracy Howard
Quick answers generated from the profile data available on this page.
What company does Tracy Howard work for?
Tracy Howard works for Performance Health.
What is Tracy Howard's role at Performance Health?
Tracy Howard is listed as Global Chief Marketing Officer at Performance Health at Performance Health.
What is Tracy Howard's email address?
AeroLeads has found 1 work email signal at @performancehealth.com for Tracy Howard at Performance Health.
What is Tracy Howard's phone number?
AeroLeads has found 3 phone signal(s) with area code 972, 614 for Tracy Howard at Performance Health.
Where is Tracy Howard based?
Tracy Howard is based in Dublin, Ohio, United States while working with Performance Health.
What companies has Tracy Howard worked for?
Tracy Howard has worked for Performance Health, Covetrus, Cardinal Health, and Hondros College.
How can I contact Tracy Howard?
You can use AeroLeads to view verified contact signals for Tracy Howard at Performance Health, including work email, phone, and LinkedIn data when available.
What schools did Tracy Howard attend?
Tracy Howard holds Bachelor Of Science (B.S.), Communications And Public Relations from Ohio University.
What skills is Tracy Howard known for?
Tracy Howard is listed with skills including Business Strategy, Product Development, Program Management, Marketing Communications, and Market Strategy And Planning.
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