Tracy Howard Email and Phone Number
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As a long-term marketing executive – who has worked in a variety of leadership roles across a range of industries – I love to build marketing and business strategies that drive top and bottom-line growth. In my experience, great marketing strategy is formed at the intersection of market/customer dynamics and business priorities. On one hand, I conduct market/consumer research to understand “the voice of the customer” and the competitive landscape. On the other, I partner with C-Suite executives to learn where they intend to take their businesses. Taken together, I then set marketing/commercial strategies that are completely aligned with internal and external forces.Great strategy is for naught, however, if the team is unable to design innovative solutions that leverage both the “art and science” of marketing. Recognizing this, I lean on my diverse marketing experience to develop comprehensive solutions that are rooted in both analytics/insights and aesthetic awareness. Over the course of my career, I have gained expertise in product marketing/management, branding, digital/ecommerce, creative, customer experience, integrated campaigns, and communications. This range of experience gives me the versatility to develop high-impact marketing solutions in nearly any situation.At the root of any great marketing function is a talented and motivated team. I enjoy assembling teams with complementary strengths that give the group flexibility and the ability to serve organizations comprehensively. I also emphasize employee development and take the time to learn about the career ambitions of individual team members and put targeted development plans in place to help them advance professionally.
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Global Chief Marketing OfficerPerformance Health Feb 2021 - PresentWarrenville, Illinois, Us
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Vice President, MarketingCovetrus Sep 2016 - Jan 2021Portland, Maine, UsJoined a global leader in animal-health product, technology and services to guide the $2B North American segment through significant margin pressures and competition. Implemented a three-channel strategy (companion animal, equine, large animal) to market/sell distributed and proprietary high margin products (e.g. private brand, compound pharmacy), develop ancillary customer business solutions, and increase customer loyalty. Managed a $9M P&L and led a team of 33 marketing professionals who managed creative services, distributed and private brand products, integrated advertising campaigns, social media, digital/ecommerce, promotional events, and sales enablement. -
Vice President, Global Services Commercialization StrategyCardinal Health Dec 2013 - Sep 2016Dublin, Oh, UsSelected for a new role, following the acquisition of an RFID company, to develop internal partnerships and leverage the high-margin technology within other BU product portfolios. Collaborated enterprise-wide to develop RFID-enabled products/services, such as an oncology cabinet and inventory management solutions. Spearheaded all facets of the RFID effort, including service development, pricing, GTM planning and results tracking. Delivered new RFID solutions within the U.S., EMEA, and APAC. -
Vp Marketing And Strategic PlanningCardinal Health Mar 2011 - Dec 2013Dublin, Oh, UsPromoted to lead marketing/strategic planning for the $750M Ambulatory Surgery Center (ASC) business and protect its market leadership position, expand physician office business, introduce new services, and design a home health strategy. Conducted market/customer research to develop strategies that targeted higher-margin independent customers, emphasized Cardinal Health manufactured products, and built a customer solution portfolio. Managed all aspects of the marketing function, including market management, digital marketing, product/category management, promotional events, ecommerce, and sales enablement. Managed a $3.5M P&L and a team of 20+ marketing professionals.
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Director, Ambulatory Care Marketing | Director, Alternate Care Market ManagementCardinal Health Oct 2005 - Mar 2011Dublin, Oh, UsRecruited internally to lead market development efforts for the $1B Long Term Care (LTC) business line. Developed strategies to partner with NetRX buying group, expand generic pharmaceutical sales, optimize customer operational efficiencies, and drive sales of ancillary Cardinal Health products. Pivoted to lead marketing for the $250M ASC business line, home health market, and a $40M pharmaceutical program. Led cross-functional effort to design a small parcel pharmaceutical program, as well as a preferred-product portfolio.
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Director Health Systems MarketingCardinal Health Oct 2004 - Oct 2005Dublin, Oh, Us
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Manager, Pharmaceutical Distribution MarketingCardinal Health May 2000 - Oct 2004Dublin, Oh, Us
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Marketing Project ManagerHondros College 1997 - 1999Westerville, Ohio, Us -
Vice President Degree ProgramHondros College 1995 - 1997Westerville, Ohio, Us
Tracy Howard Skills
Tracy Howard Education Details
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Ohio UniversityCommunications And Public Relations
Frequently Asked Questions about Tracy Howard
What company does Tracy Howard work for?
Tracy Howard works for Performance Health
What is Tracy Howard's role at the current company?
Tracy Howard's current role is Global Chief Marketing Officer at Performance Health.
What is Tracy Howard's email address?
Tracy Howard's email address is tr****@****nal.com
What is Tracy Howard's direct phone number?
Tracy Howard's direct phone number is +197262*****
What schools did Tracy Howard attend?
Tracy Howard attended Ohio University.
What skills is Tracy Howard known for?
Tracy Howard has skills like Business Strategy, Product Development, Program Management, Marketing Communications, Market Strategy And Planning.
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