Tracy Mcdonald

Tracy Mcdonald Email and Phone Number

Product Development Lead at Seer Interactive @ Seer Interactive
Tracy Mcdonald's Location
San Diego, California, United States, United States
Tracy Mcdonald's Contact Details
About Tracy Mcdonald

Tracy Mcdonald is a Product Development Lead at Seer Interactive at Seer Interactive. She possess expertise in social media, microsoft office, facebook, advertising, social media marketing and 44 more skills. She is proficient in Spanish. Colleagues describe her as "Tracy is a digital dynamo. Her fresh ideas helped drive and create Dolce Advertising’s digital department. She is a great communicator and extremely knowledgeable in the digital marketing arena. The creativity and vision Tracy brought was outstanding for her age and experience. She has far exceeded many people I’ve worked with several years in the industry and her drive and focus will make her a valuable asset wherever she may go. I highly recommend Tracy as an asset to any corporation hiring a digital strategist and/or specialist.", "It is rare to come across an innovative and forward thinking talent like Tracy. I had the pleasure to collaborate with her on a few digital campaigns. Tracy’s ability to juggle multiple projects and and get people on board with ideas, even people who were initially on completely different pages, was unlike any I’ve seen before. This made a dramatic difference in the ability for her agency to work with my media company. I always looked forward to our strategy meetings, and her can do attitude always gave everyone an ease of mind that they were in good hands. Anyone would be lucky to have Tracy as she would make a great asset to any team!", and "The advertising agency I have been using for my family business was in dire need of a Digital strategist. When Tracy joined there team it was a tremendous lift to my families business. Tracy not only brought a wealth of knowledge to Dolce Advertising, she helped bring my business into the digital age. Tracy helped develop our new website and assist in its successful launch. She also developed and maintained our social media and was dynamic in every aspect of marketing. I feel that Tracy would be a tremendous asset as she is always willing to help and has a wealth information, know how, and commitment to get the job done."

Tracy Mcdonald's Current Company Details
Seer Interactive

Seer Interactive

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Product Development Lead at Seer Interactive
Tracy Mcdonald Work Experience Details
  • Seer Interactive
    Product Development Lead
    Seer Interactive Oct 2023 - Present
    Philadelphia, Pa, Us
  • Seer Interactive
    Sr. Product Development Manager
    Seer Interactive Sep 2022 - Oct 2023
    Philadelphia, Pa, Us
  • Seer Interactive
    Sr. R&D Manager
    Seer Interactive Dec 2020 - Nov 2022
    Philadelphia, Pa, Us
  • Seer Interactive
    Sr. Data Strategy Manager
    Seer Interactive Sep 2020 - Dec 2020
    Philadelphia, Pa, Us
  • Seer Interactive
    Data Strategy Manager
    Seer Interactive Mar 2019 - Sep 2020
    Philadelphia, Pa, Us
  • Seer Interactive
    Senior Ppc Associate
    Seer Interactive Aug 2017 - Mar 2019
    Philadelphia, Pa, Us
  • Explore That Store
    Digital Marketing Strategist
    Explore That Store Jun 2016 - Aug 2017
    San Diego, California, Us
    Develop, implement, and analyze cross-channel marketing campaigns including SEO, SEM, Social Media, Email Marketing, Content Writing, and Digital Analytics.Manage all aspects of digital marketing for 25-35 monthly clients concurrently encompassing project strategy creation, execution, analysis, and reporting.Conduct extensive market research including keyword research, backlink audit, competitor analysis, and industry trends and compile results into meaningful presentations for clients.Strategize and execute all paid media campaigns across search, display, and social networks; including planning, budgeting, implementation, optimization, and reporting.Create paid search, display, and shopping campaigns in Google Adwords and Bing Ads.Optimize paid search campaigns to reach target KPIs and improve cost effectiveness.Develop plans for Facebook and LinkedIn paid search strategies based on campaign KPIs and desired target markets.Organize clients’ customer emails including list management and segmentation, email marketing strategy development, and content creation and implementation.Write engaging content catered to a specific target market based on keyword and persona research for landing pages, social media, and content marketing across marketing channels.Guide the design team on creating compelling advertising creative for paid search and display strategies across multiple channels.Assist in Quality Assurance for new website design and development to ensure seamless UX and on page SEO is present.Execute outreach and link building, reporting, and analysis for SEO projects.Implement tracking on client websites including Google Tag Manager, Google Analytics, HotJar, Oribi, Heap Analytics, Bing Tracking, and Facebook Pixel Events.Devise strategies for KPI optimization by categorizing user interaction events on websites and implementing custom event tracking through Google Tag Manager.
  • Dolce Advertising
    Digital Strategist
    Dolce Advertising Dec 2013 - Jan 2016
    New Orleans, La, Us
    Created, developed, and ran the digital marketing department at a traditional advertising agency. The digital business became profitable in month 21.Spearheaded all client interactions including day-to-day communication, new business proposals, detailed campaign strategies and client presentations. Established proprietary approaches to social media management, display advertisements, email marketing, mobile marketing, and content marketing that led to converting 60% of the current clients to one or more of the new services.Translated clients’ goals and objectives into actionable and measurable digital marketing programs that fit with their traditional advertising strategies and budgets.Developed and executed strategies for multichannel campaigns across e-mail, display advertisements, social media, SEO, and SEM.Maintained client websites over multiple frameworks, CMS, and e-commerce platforms, using the most up-to-date SEO tactics to ensure high ranking in SERPs for relevant terms. Built and optimized an e-commerce product database from the ground up for over 895 products, including keyword rich descriptions and page titles.Consolidated and standardized listing information for 12 client locations across 55 websites with the goal of improving off-site SEO.Created all social media content, including ads, copy, images, and video, while maintaining the brand voice and community management.Developed new target markets and strategy to target potential customers for a well-established client in a saturated market by focusing on consumers new to the market that resulted in a high CTR and increase in overall positive brand awareness for the client on social media.
  • The Hotel Modern New Orleans
    Independent Consultant
    The Hotel Modern New Orleans Jun 2013 - Aug 2013
    New Orleans, Louisiana, Us
    Hired as a part time business IT consultant during my senior year at Loyola University, I increased efficiency in the accounting department using VBA to simplify the functionality and user end of Excel documents.Decreased time spent consolidating Excel sheets.Created a macro to retrieve account numbers from incomplete search terms.Facilitated inter-department interactions by creating user-friendly interfaces for accounting databases.
  • The Hotel Modern
    Intern
    The Hotel Modern Sep 2012 - Aug 2013
    Manage Transactions and Records through DelphiMaintain Office OrganizationCreate Proposals, Contracts, and Invoices
  • Career Development Center At Loyola University New Orleans
    Social Media Consultant
    Career Development Center At Loyola University New Orleans Mar 2013 - May 2013
    Part-time position where I increased engagement with followers on Facebook, Twitter, LinkedIn, and Youtube.Generated and executed monthly content calendars for both Twitter and Facebook that pulled from various sources and maintained brand voice.Created a Linkedin Professional Networking Group that provided a forum to connect students, alumni, faculty, and staff to potential employers.Organized and hosted a Live Twitter Feed contest and Facebook picture contest for the Employ The Pack conference that increased followers by 15% in one day.
  • Hookah And Cafe
    Front Of House Staff
    Hookah And Cafe Oct 2011 - Dec 2011
    Manage customer relations through food, drink, and hookah orders and payments.Assist owner/manager with front of house clean up and maintenance.Maintain a precise and accurate record of transactions.
  • Coaches Sports Bar And Grill
    Server
    Coaches Sports Bar And Grill May 2010 - Aug 2010
    Improved interpersonal communication and maintained a loyal customer base.Fast paced work environment with daily personal sales over $1000.Developed a greater multitasking ability between bar, food, and entertainment services.
  • Kvcr – Npr Affiliate
    Intern
    Kvcr – Npr Affiliate Jun 2009 - Aug 2009
    Helped with the creative process behind PR events such as press releases and event brainstorming.Identified information distribution points for an Autism Awareness Education Program.

Tracy Mcdonald Skills

Social Media Microsoft Office Facebook Advertising Social Media Marketing Microsoft Excel Microsoft Word Digital Strategy Email Marketing Digital Marketing Marketing Seo Market Research Data Analysis E Commerce Google Analytics International Exposure Conversational Spanish Market Analysis Public Speaking Management Search Engine Optimization Search Engine Marketing Analytics Halloween Powerpoint Social Networking Visual Basic 5.0/6.0 Online Research Online Advertising Mobile Marketing Customer Relationship Management Pivot Tables Facebook Marketing Interactive Marketing User Experience Competitive Analysis Competitive Intelligence Primary Research Secondary Research Project Management Market Intelligence Industry Research Quantitative Research Quantitative Analytics Company Profiling Marketing Research Customer Service Local Seo

Tracy Mcdonald Education Details

  • Loyola University New Orleans
    Loyola University New Orleans
    Marketing
  • University Of Colorado Boulder
    University Of Colorado Boulder
    Marketing
  • Acs Cobham International School
    Acs Cobham International School
    International Baccalaureate
  • Stanford University
    Stanford University
  • American School Of The Hague
    American School Of The Hague
  • Escuela Campo Alegre
    Escuela Campo Alegre

Frequently Asked Questions about Tracy Mcdonald

What company does Tracy Mcdonald work for?

Tracy Mcdonald works for Seer Interactive

What is Tracy Mcdonald's role at the current company?

Tracy Mcdonald's current role is Product Development Lead at Seer Interactive.

What is Tracy Mcdonald's email address?

Tracy Mcdonald's email address is tr****@****ore.com

What is Tracy Mcdonald's direct phone number?

Tracy Mcdonald's direct phone number is +194053*****

What schools did Tracy Mcdonald attend?

Tracy Mcdonald attended Loyola University New Orleans, University Of Colorado Boulder, Acs Cobham International School, Stanford University, American School Of The Hague, Escuela Campo Alegre.

What are some of Tracy Mcdonald's interests?

Tracy Mcdonald has interest in Tattoo And Piercing Shop, Portillo's, Nra's American Rifleman (Official), Community, Simpleforms, Arts And Entertainment, Fineline Graphics, Seer Interactive, Kirshenbaum Bond Senecal + Partners, Smith And Wesson Corp.

What skills is Tracy Mcdonald known for?

Tracy Mcdonald has skills like Social Media, Microsoft Office, Facebook, Advertising, Social Media Marketing, Microsoft Excel, Microsoft Word, Digital Strategy, Email Marketing, Digital Marketing, Marketing, Seo.

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