Tracy Mcdonald Email and Phone Number
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Tracy Mcdonald is a Product Development Lead at Seer Interactive at Seer Interactive. She possess expertise in social media, microsoft office, facebook, advertising, social media marketing and 44 more skills. She is proficient in Spanish. Colleagues describe her as "Tracy is a digital dynamo. Her fresh ideas helped drive and create Dolce Advertising’s digital department. She is a great communicator and extremely knowledgeable in the digital marketing arena. The creativity and vision Tracy brought was outstanding for her age and experience. She has far exceeded many people I’ve worked with several years in the industry and her drive and focus will make her a valuable asset wherever she may go. I highly recommend Tracy as an asset to any corporation hiring a digital strategist and/or specialist.", "It is rare to come across an innovative and forward thinking talent like Tracy. I had the pleasure to collaborate with her on a few digital campaigns. Tracy’s ability to juggle multiple projects and and get people on board with ideas, even people who were initially on completely different pages, was unlike any I’ve seen before. This made a dramatic difference in the ability for her agency to work with my media company. I always looked forward to our strategy meetings, and her can do attitude always gave everyone an ease of mind that they were in good hands. Anyone would be lucky to have Tracy as she would make a great asset to any team!", and "The advertising agency I have been using for my family business was in dire need of a Digital strategist. When Tracy joined there team it was a tremendous lift to my families business. Tracy not only brought a wealth of knowledge to Dolce Advertising, she helped bring my business into the digital age. Tracy helped develop our new website and assist in its successful launch. She also developed and maintained our social media and was dynamic in every aspect of marketing. I feel that Tracy would be a tremendous asset as she is always willing to help and has a wealth information, know how, and commitment to get the job done."
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Product Development LeadSeer Interactive Oct 2023 - PresentPhiladelphia, Pa, Us -
Sr. Product Development ManagerSeer Interactive Sep 2022 - Oct 2023Philadelphia, Pa, Us -
Sr. R&D ManagerSeer Interactive Dec 2020 - Nov 2022Philadelphia, Pa, Us -
Sr. Data Strategy ManagerSeer Interactive Sep 2020 - Dec 2020Philadelphia, Pa, Us -
Data Strategy ManagerSeer Interactive Mar 2019 - Sep 2020Philadelphia, Pa, Us -
Senior Ppc AssociateSeer Interactive Aug 2017 - Mar 2019Philadelphia, Pa, Us -
Digital Marketing StrategistExplore That Store Jun 2016 - Aug 2017San Diego, California, UsDevelop, implement, and analyze cross-channel marketing campaigns including SEO, SEM, Social Media, Email Marketing, Content Writing, and Digital Analytics.Manage all aspects of digital marketing for 25-35 monthly clients concurrently encompassing project strategy creation, execution, analysis, and reporting.Conduct extensive market research including keyword research, backlink audit, competitor analysis, and industry trends and compile results into meaningful presentations for clients.Strategize and execute all paid media campaigns across search, display, and social networks; including planning, budgeting, implementation, optimization, and reporting.Create paid search, display, and shopping campaigns in Google Adwords and Bing Ads.Optimize paid search campaigns to reach target KPIs and improve cost effectiveness.Develop plans for Facebook and LinkedIn paid search strategies based on campaign KPIs and desired target markets.Organize clients’ customer emails including list management and segmentation, email marketing strategy development, and content creation and implementation.Write engaging content catered to a specific target market based on keyword and persona research for landing pages, social media, and content marketing across marketing channels.Guide the design team on creating compelling advertising creative for paid search and display strategies across multiple channels.Assist in Quality Assurance for new website design and development to ensure seamless UX and on page SEO is present.Execute outreach and link building, reporting, and analysis for SEO projects.Implement tracking on client websites including Google Tag Manager, Google Analytics, HotJar, Oribi, Heap Analytics, Bing Tracking, and Facebook Pixel Events.Devise strategies for KPI optimization by categorizing user interaction events on websites and implementing custom event tracking through Google Tag Manager. -
Digital StrategistDolce Advertising Dec 2013 - Jan 2016New Orleans, La, UsCreated, developed, and ran the digital marketing department at a traditional advertising agency. The digital business became profitable in month 21.Spearheaded all client interactions including day-to-day communication, new business proposals, detailed campaign strategies and client presentations. Established proprietary approaches to social media management, display advertisements, email marketing, mobile marketing, and content marketing that led to converting 60% of the current clients to one or more of the new services.Translated clients’ goals and objectives into actionable and measurable digital marketing programs that fit with their traditional advertising strategies and budgets.Developed and executed strategies for multichannel campaigns across e-mail, display advertisements, social media, SEO, and SEM.Maintained client websites over multiple frameworks, CMS, and e-commerce platforms, using the most up-to-date SEO tactics to ensure high ranking in SERPs for relevant terms. Built and optimized an e-commerce product database from the ground up for over 895 products, including keyword rich descriptions and page titles.Consolidated and standardized listing information for 12 client locations across 55 websites with the goal of improving off-site SEO.Created all social media content, including ads, copy, images, and video, while maintaining the brand voice and community management.Developed new target markets and strategy to target potential customers for a well-established client in a saturated market by focusing on consumers new to the market that resulted in a high CTR and increase in overall positive brand awareness for the client on social media. -
Independent ConsultantThe Hotel Modern New Orleans Jun 2013 - Aug 2013New Orleans, Louisiana, UsHired as a part time business IT consultant during my senior year at Loyola University, I increased efficiency in the accounting department using VBA to simplify the functionality and user end of Excel documents.Decreased time spent consolidating Excel sheets.Created a macro to retrieve account numbers from incomplete search terms.Facilitated inter-department interactions by creating user-friendly interfaces for accounting databases. -
InternThe Hotel Modern Sep 2012 - Aug 2013Manage Transactions and Records through DelphiMaintain Office OrganizationCreate Proposals, Contracts, and Invoices
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Social Media ConsultantCareer Development Center At Loyola University New Orleans Mar 2013 - May 2013Part-time position where I increased engagement with followers on Facebook, Twitter, LinkedIn, and Youtube.Generated and executed monthly content calendars for both Twitter and Facebook that pulled from various sources and maintained brand voice.Created a Linkedin Professional Networking Group that provided a forum to connect students, alumni, faculty, and staff to potential employers.Organized and hosted a Live Twitter Feed contest and Facebook picture contest for the Employ The Pack conference that increased followers by 15% in one day.
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Front Of House StaffHookah And Cafe Oct 2011 - Dec 2011Manage customer relations through food, drink, and hookah orders and payments.Assist owner/manager with front of house clean up and maintenance.Maintain a precise and accurate record of transactions.
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ServerCoaches Sports Bar And Grill May 2010 - Aug 2010Improved interpersonal communication and maintained a loyal customer base.Fast paced work environment with daily personal sales over $1000.Developed a greater multitasking ability between bar, food, and entertainment services.
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InternKvcr – Npr Affiliate Jun 2009 - Aug 2009Helped with the creative process behind PR events such as press releases and event brainstorming.Identified information distribution points for an Autism Awareness Education Program.
Tracy Mcdonald Skills
Tracy Mcdonald Education Details
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Loyola University New OrleansMarketing -
University Of Colorado BoulderMarketing -
Acs Cobham International SchoolInternational Baccalaureate -
Stanford University -
American School Of The Hague -
Escuela Campo Alegre
Frequently Asked Questions about Tracy Mcdonald
What company does Tracy Mcdonald work for?
Tracy Mcdonald works for Seer Interactive
What is Tracy Mcdonald's role at the current company?
Tracy Mcdonald's current role is Product Development Lead at Seer Interactive.
What is Tracy Mcdonald's email address?
Tracy Mcdonald's email address is tr****@****ore.com
What is Tracy Mcdonald's direct phone number?
Tracy Mcdonald's direct phone number is +194053*****
What schools did Tracy Mcdonald attend?
Tracy Mcdonald attended Loyola University New Orleans, University Of Colorado Boulder, Acs Cobham International School, Stanford University, American School Of The Hague, Escuela Campo Alegre.
What are some of Tracy Mcdonald's interests?
Tracy Mcdonald has interest in Tattoo And Piercing Shop, Portillo's, Nra's American Rifleman (Official), Community, Simpleforms, Arts And Entertainment, Fineline Graphics, Seer Interactive, Kirshenbaum Bond Senecal + Partners, Smith And Wesson Corp.
What skills is Tracy Mcdonald known for?
Tracy Mcdonald has skills like Social Media, Microsoft Office, Facebook, Advertising, Social Media Marketing, Microsoft Excel, Microsoft Word, Digital Strategy, Email Marketing, Digital Marketing, Marketing, Seo.
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