Lead the marketing department strategy and execution• Marketing strategy and marketing plan• Product lifecycle• Competitor Intel• Marketing collateral and presentations• Brand oversight, positioning, and public relations• Creative concepts, sales material• Sales and Marketing alignment, sales funnel management• Budgeting, ROI, Profit and Loss

Go to market strategy and execution for new system implementation coupled with new state entrySales and Marketing AlignmentState Farm integrationTraining strategy and executionCreated hiring strategy and process

Oversight for corporate and business unit marketing functions. Responsible for creating shared services marketing team, managing a marketing budget that included 24 marketing personnel, ownership of the brand, marketing assets, and vendor relationships.• Managed $6M marketing budget and marketing functions in matrix environment.• Reduced operating budget by $1.2M while building a new corporate marketing function, including conducting a talent upgrade (recruiting, hiring, training), implementing turn-key processes, and transitioning to new service vendors.• Created corporate communications and processes.• Conducted brand update and developed corporate assets.• Built a new website that created cross-traffic between corporate site and more than 20 underlying business units.• Initiated marketing council that encompassed all underlying business units and departments within matrix organization.

Exceeded profit, growth plans for $1.1B insurance carrier. Managed external agencies and internal marketing team. Hired, on-boarded, trained, coached, mentored. Oversaw marketing, sales operations, project management, competitive intelligence, go to market, user experience and systems.• Achieved 55% revenue/45% business growth 2015-2018 following profit-restoration time period. Data driven decisions resulted in profit and revenue exceeding plan.• Directly managed daily backlog of marketing projects, including workflow and prioritization of inbound requests, completion of requests, archiving of requests, calculation of service standards. Instituted project management processes to successfully achieve aggressive deliverables. Exceeded expectations by completing 98% of projects on time/budget.• Sourced, produced company’s brand guidelines and enforced across all channels, including proofing collateral for accuracy and quality consistency.• Oversaw creation, implementation, maintenance of company marketing collateral, content marketing, trade show presence and participation, internal/external communications, press releases, social media presence. Integrated multiple acquired companies' brands and two enterprise re-branding efforts. • Developed and delivered reports and analysis to all levels, from front lines to executive suite.• Drove debrief analysis and implemented process and communication updates to improve project outcomes through constant iterative improvement.• Ideated and took a gaming application to market that increased new business from highly profitable sales sources, including 175% increase in business from segments with over 20-point higher profit margins with participation as high as 98%. • Increased sales from higher profit margin segments by creating and maintaining the company’s first-ever company-aligned campaigns with sales play book and complete complement of marketing materials and promotions. Trained all departments across the country.

Selected to create and introduce preferred personal auto products in high-growth, startup environment for market segment new to the company. Managed external agencies and internal team, plus partnered with other departments to deliver goals. Drove profitability, growth, regulatory compliance, business development, marketing, operations, user experience, back and front-end systems, and competitive intelligence efforts. • Grew startup business while maintaining expense and loss ratios at planned levels.• Ideated and executed numerous marketing initiatives, including corporate branding, sourcing, designing, testing new websites and applications.• Developed and maintained all marketing collateral and campaigns, including alignment across departments. • Positioned the company as a superior service provider within the marketplace by conceiving and executing streamlined processes and systems.

Promoted to manage countrywide day to day call center and customer service departmental activities. Supervised team of eighteen direct reports, including recruiting, interviewing, hiring, coaching, motivating, training, writing and delivering performance objectives and evaluations, administering disciplinary action, and auditing.• Improved service levels during period of rapid growth from 2003 to 2006 when annual written premium grew from $134M to $310M, and policies in force grew from 90,800 to over 180,000.• Increased customer self-service ratios and automated policy issuance from 31% to 92%.• Managed department projects, communications, quality assurance, training, risk development, call center, underwriting, administrative and senior service personnel.• Completed key Information Technology system implementations through all points of the software development lifecycle. • Coordinated and executed transition of key tasks to other company locations.

Supervised underwriting and support for company claims branches located nationwide to ensure prompt and accurate settlement of claims and lawsuits within established time standards. • Managed daily work flow to ensure processing goals were met.• Developed and maintained relationships with internal and external customers at all levels• Worked with brokers to resolve claims issues.• Reduced processing service time from 8-day average to 99% resolved within 24 hours.