Tracy Morency Email & Phone Number

Kitchener, Ontario, Canada

Waterloo, Ontario, Canada

Waterloo, Ontario, Canada

o Led team of 12-17 direct reports, including team of four junior managers, to ensure outstanding customer service resulting in consistent comp sales growth and customer loyalty acquisition.o Consistently performed above sales band, demonstrating growth in both traffic and conversion.o Successfully recruited and developed new team members to reflect the brand through all selling and customer service behaviours.o Arranged annual managers’ meeting on behalf of district manager.

Kitchener/Guelph

o Consistently met or exceeded sales and client loyalty program targets, delivering three consecutive years of comp sales increases. Finished 3rd of 96 stores in 2017.o Nominated for Manager of the Year for 2017, 2018.o Successfully leveraged corporate marketing materials to drive volume; strategies adopted regionally.o Appointed to national committee for omni-channel marketing; developed training materials for 96 stores.o Trained and mentored new store managers and assistant managers.o Promoted to Store Manager after five months as an assistant.

Waterloo, Ontario

o Responsible for media and public relations including preparation of media kits, press releases, and interview preparation for actors and production team.o Responsible for development of marketing materials including posters, handbills, programs and marketing kits for show presenters. o Responsible for ensuring branding consistency across all media from website to print marketing materials and social media. o Developed cohesive marketing strategy for tour of inaugural production through ongoing liaison with producer, director and project founder.

Waterloo-Wellington, Ontario

o Responsible for Internal and External Corporate Communications & Service Delivery.o Implemented administrative procedures to maximize database use for efficient and effective communication both to external clients and internal partners. o Responsible for customer relations and communication to franchise partners to improve service delivery. o Responsible for written preparation of sales proposals, contracts and tender documents.o Responsible for communicating Regional and Corporate Directives to franchise partners and liaising with Corporate Office and other regional offices. o Responsible for development and implementation of training materials. o Assisted in growth of Regional Franchise from 12 to 35 local franchises.

Waterloo, Ontario

o Responsible for media and public relations including preparation of media kits, press releases, and interview preparation for players, coaches and staff.o Responsible for development of marketing materials including posters, programs and web content. o Responsible for ensuring branding consistency across all media from website to print marketing materials and social media. o Developed cohesive media and marketing strategy for the inaugural season of a new national-level (CJFL) football teamo Acted as liaison between the local team and Ontario Conference office.o Developed a comprehensive media and public relations policy manual for a local minor sports organization.